Compare AdMaven vs. Equativ in 2025

Equativ

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Description

We deliver top-notch direct traffic to advertisers, enhancing their return on investment and extending their outreach, while simultaneously supplying publishers with high-performing advertisements to optimize the monetization of their websites. With total flexibility, our platform accommodates all ad formats for every user across any device, worldwide. We can provide direct traffic tailored for any specific country you aim to target. Our system is designed for campaign optimization, allowing advertisers to achieve their desired ROI and enabling publishers to earn substantial revenues. Our dedicated support team is available 24/7, ensuring that you receive solutions to help you meet your performance and revenue objectives. Publishers benefit from impressive effective cost per mille (ECPM) rates and significant earnings, all while preserving an exceptional user experience. This success is driven by our proprietary optimization tools in conjunction with our extensive network of direct advertisers. From native push notifications to immersive full-screen ads, our ad placements are straightforward to implement, and you can be up and running in just five minutes, ready to monetize your valuable traffic effectively. Additionally, our commitment to continuous improvement means we are always seeking new ways to enhance your advertising experience and maximize your earnings.

Description

Equativ stands out as a prominent independent company in the advertising technology sector, offering a wide range of solutions tailored for both advertisers and publishers. Established in 2001 and based in Paris, France, with a notable branch in New York, Equativ provides an all-in-one platform featuring an ad server, supply-side platform (SSP), and demand-side platform (DSP). This cohesive strategy allows clients to efficiently oversee and enhance their digital advertising efforts across multiple channels and formats. In June 2024, the company joined forces with Sharethrough, resulting in the formation of one of the largest independent advertising platforms globally and significantly boosting its market presence. Equativ is dedicated to principles of transparency, privacy, and sustainability, consistently pushing the boundaries of innovation within the digital advertising landscape. By doing so, they empower their clients to achieve substantial results while prioritizing the rights of consumers in the process. Ultimately, Equativ's evolution reflects its commitment to adapting to the ever-changing dynamics of the advertising industry.