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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.

Description

Microsoft Monetize serves as a strategic selling platform designed to enhance inventory management and cater to diverse buyer demands, allowing you to fully capitalize on your inventory's potential. It offers an integrated approach to managing inventory and demand across various transaction types, channels, and formats. With extensive analytics and data solutions, it helps you maximize your inventory's worth effectively. The platform's unique focus on both buyers and sellers fosters differentiated demand and scalability. Additionally, it empowers your business through an enterprise supply-side solution that facilitates cross-channel monetization and delivers valuable insights. By taking control of your entire ad sales operation, from decision-making to execution, you benefit from a transparent and open ad-serving solution that streamlines processes and enhances efficiency. This comprehensive approach enables you to stay competitive in a rapidly evolving market.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Amazon Transparent Ad Marketplace (TAM)
Amazon Unified Ad Marketplace (UAM)
DV Publisher Suite
Microsoft Advertising
Placements.io
Prebid

Integrations

Amazon Transparent Ad Marketplace (TAM)
Amazon Unified Ad Marketplace (UAM)
DV Publisher Suite
Microsoft Advertising
Placements.io
Prebid

Pricing Details

$100 per month
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

FatTail

Founded

2001

Country

United States

Website

www.fattail.com

Vendor Details

Company Name

Microsoft

Founded

1975

Country

United States

Website

about.ads.microsoft.com/en/solutions/technology/microsoft-monetize

Product Features

Publishing and Subscriptions

Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters
Newspapers

Revenue Management

Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management

Product Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

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Cyber Media Research and Services Limited