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Description
FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.
Description
Microsoft Monetize serves as a strategic selling platform designed to enhance inventory management and cater to diverse buyer demands, allowing you to fully capitalize on your inventory's potential. It offers an integrated approach to managing inventory and demand across various transaction types, channels, and formats. With extensive analytics and data solutions, it helps you maximize your inventory's worth effectively. The platform's unique focus on both buyers and sellers fosters differentiated demand and scalability. Additionally, it empowers your business through an enterprise supply-side solution that facilitates cross-channel monetization and delivers valuable insights. By taking control of your entire ad sales operation, from decision-making to execution, you benefit from a transparent and open ad-serving solution that streamlines processes and enhances efficiency. This comprehensive approach enables you to stay competitive in a rapidly evolving market.
API Access
Has API
API Access
Has API
Integrations
Amazon Transparent Ad Marketplace (TAM)
Amazon Unified Ad Marketplace (UAM)
DV Publisher Suite
Microsoft Advertising
Placements.io
Prebid
Integrations
Amazon Transparent Ad Marketplace (TAM)
Amazon Unified Ad Marketplace (UAM)
DV Publisher Suite
Microsoft Advertising
Placements.io
Prebid
Pricing Details
$100 per month
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
FatTail
Founded
2001
Country
United States
Website
www.fattail.com
Vendor Details
Company Name
Microsoft
Founded
1975
Country
United States
Website
about.ads.microsoft.com/en/solutions/technology/microsoft-monetize
Product Features
Publishing and Subscriptions
Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters
Newspapers
Revenue Management
Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management
Product Features
Ad Server
A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving