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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.

Description

Sales executives in publishing utilize LaunchPad to monitor potential clients, oversee advertisers, generate insertion orders, manage ad materials, conduct proofing, and create real-time reports. Meanwhile, both accounting and sales teams establish budgets and evaluate their effectiveness through personalized reports. Sales managers can analyze budgets specific to each sales representative to ensure accountability and foster trust within the team. Additionally, sales teams are able to conveniently access the LaunchPad publishing CRM from smartphones, tablets, or any computer, providing them with immediate access to customer records, invoices, sales history, and analytical reports. Each organization has the flexibility to define the criteria for various opportunity stages and effectively manage sales through the opportunity pipeline, which includes features for weighted forecasting and comprehensive analytics reporting related to the pipeline data. Furthermore, LaunchPad's integration with Dropbox streamlines file management, ensuring quick access to approved creative assets for the production department, sales, and ad trafficking. This efficient system enhances collaboration and productivity across departments, allowing teams to work more cohesively towards their goals.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

DV Publisher Suite Yes 

Integrations

DV Publisher Suite No 

Pricing Details

$100 per month
Free Trial Yes 
Free Version Yes 

Pricing Details

$75 per user per month
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

FatTail

Founded

2001

Country

United States

Website

www.fattail.com

Vendor Details

Company Name

Media Intranets

Founded

2005

Country

United States

Website

www.launchpadmediamanagement.com

Product Features

Publishing and Subscriptions

Advertising Management Yes 
Books No 
Campaign Management Yes 
Catalogs No 
Circulation Management No 
Content Management No 
Layout & Design No 
Magazines No 
Newsletters Yes 
Newspapers No 

Revenue Management

Competitor Analysis No 
Dynamic Pricing No 
For Airlines No 
For Hospitality Industry No 
Forecasting No 
Inventory Control Yes 
Price Optimization Yes 
Recommendation Engine No 
Yield Management No 

Product Features

Publishing and Subscriptions

Advertising Management Yes 
Books No 
Campaign Management Yes 
Catalogs Yes 
Circulation Management No 
Content Management Yes 
Layout & Design Yes 
Magazines Yes 
Newsletters Yes 
Newspapers No 

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