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Average Ratings 0 Ratings

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ease
features
design
support

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Description

FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.

Description

Sales executives in publishing utilize LaunchPad to monitor potential clients, oversee advertisers, generate insertion orders, manage ad materials, conduct proofing, and create real-time reports. Meanwhile, both accounting and sales teams establish budgets and evaluate their effectiveness through personalized reports. Sales managers can analyze budgets specific to each sales representative to ensure accountability and foster trust within the team. Additionally, sales teams are able to conveniently access the LaunchPad publishing CRM from smartphones, tablets, or any computer, providing them with immediate access to customer records, invoices, sales history, and analytical reports. Each organization has the flexibility to define the criteria for various opportunity stages and effectively manage sales through the opportunity pipeline, which includes features for weighted forecasting and comprehensive analytics reporting related to the pipeline data. Furthermore, LaunchPad's integration with Dropbox streamlines file management, ensuring quick access to approved creative assets for the production department, sales, and ad trafficking. This efficient system enhances collaboration and productivity across departments, allowing teams to work more cohesively towards their goals.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

DV Publisher Suite

Integrations

DV Publisher Suite

Pricing Details

$100 per month
Free Trial
Free Version

Pricing Details

$75 per user per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

FatTail

Founded

2001

Country

United States

Website

www.fattail.com

Vendor Details

Company Name

Media Intranets

Founded

2005

Country

United States

Website

www.launchpadmediamanagement.com

Product Features

Publishing and Subscriptions

Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters
Newspapers

Revenue Management

Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management

Product Features

Publishing and Subscriptions

Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters
Newspapers

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