Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.
Description
Sales executives in publishing utilize LaunchPad to monitor potential clients, oversee advertisers, generate insertion orders, manage ad materials, conduct proofing, and create real-time reports. Meanwhile, both accounting and sales teams establish budgets and evaluate their effectiveness through personalized reports. Sales managers can analyze budgets specific to each sales representative to ensure accountability and foster trust within the team. Additionally, sales teams are able to conveniently access the LaunchPad publishing CRM from smartphones, tablets, or any computer, providing them with immediate access to customer records, invoices, sales history, and analytical reports. Each organization has the flexibility to define the criteria for various opportunity stages and effectively manage sales through the opportunity pipeline, which includes features for weighted forecasting and comprehensive analytics reporting related to the pipeline data. Furthermore, LaunchPad's integration with Dropbox streamlines file management, ensuring quick access to approved creative assets for the production department, sales, and ad trafficking. This efficient system enhances collaboration and productivity across departments, allowing teams to work more cohesively towards their goals.
API Access
Has API
No
API Access
Has API
No
Integrations
DV Publisher Suite
No
Pricing Details
$100 per month
Free Trial
Yes
Free Version
Yes
Pricing Details
$75 per user per month
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
FatTail
Founded
2001
Country
United States
Website
www.fattail.com
Vendor Details
Company Name
Media Intranets
Founded
2005
Country
United States
Website
www.launchpadmediamanagement.com
Product Features
Publishing and Subscriptions
Advertising Management
Yes
Books
No
Campaign Management
Yes
Catalogs
No
Circulation Management
No
Content Management
No
Layout & Design
No
Magazines
No
Newsletters
Yes
Newspapers
No
Revenue Management
Competitor Analysis
No
Dynamic Pricing
No
For Airlines
No
For Hospitality Industry
No
Forecasting
No
Inventory Control
Yes
Price Optimization
Yes
Recommendation Engine
No
Yield Management
No
Product Features
Publishing and Subscriptions
Advertising Management
Yes
Books
No
Campaign Management
Yes
Catalogs
Yes
Circulation Management
No
Content Management
Yes
Layout & Design
Yes
Magazines
Yes
Newsletters
Yes
Newspapers
No