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Average Ratings 0 Ratings
Description
FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.
Description
Equativ stands out as a prominent independent company in the advertising technology sector, offering a wide range of solutions tailored for both advertisers and publishers. Established in 2001 and based in Paris, France, with a notable branch in New York, Equativ provides an all-in-one platform featuring an ad server, supply-side platform (SSP), and demand-side platform (DSP). This cohesive strategy allows clients to efficiently oversee and enhance their digital advertising efforts across multiple channels and formats. In June 2024, the company joined forces with Sharethrough, resulting in the formation of one of the largest independent advertising platforms globally and significantly boosting its market presence. Equativ is dedicated to principles of transparency, privacy, and sustainability, consistently pushing the boundaries of innovation within the digital advertising landscape. By doing so, they empower their clients to achieve substantial results while prioritizing the rights of consumers in the process. Ultimately, Equativ's evolution reflects its commitment to adapting to the ever-changing dynamics of the advertising industry.
API Access
Has API
API Access
Has API
Integrations
DV Publisher Suite
Commanders Act
FuseCommander
Illuma
MINT
Madyourself
ParkAve
TrustCommander
Integrations
DV Publisher Suite
Commanders Act
FuseCommander
Illuma
MINT
Madyourself
ParkAve
TrustCommander
Pricing Details
$100 per month
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
FatTail
Founded
2001
Country
United States
Website
www.fattail.com
Vendor Details
Company Name
Equativ
Founded
2001
Country
France
Website
www.equativ.com
Product Features
Publishing and Subscriptions
Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters
Newspapers
Revenue Management
Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management
Product Features
Ad Server
A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving