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Description
Have you ever wondered who is funding the online ads aimed at you? Which companies are targeting you based on your marital status, political beliefs, or profession within specific industries? Are these advertisers tailoring their messages for different audiences? You can help bring transparency to this issue by using our browser extension, which allows us to collect the advertisements you encounter on platforms like Facebook and YouTube while ensuring your privacy remains intact. Called Ad Observer, this tool integrates seamlessly into your web browser and gathers the ads you view, making them accessible in a public database for everyone to examine. Additionally, you have the option to provide basic demographic details to enhance our comprehension of the advertising strategies at play. Rest assured, we will never request personal information that could reveal your identity, maintaining your confidentiality throughout the process. By participating, you contribute to a greater awareness of how targeted advertising shapes our online experiences.
Description
Zefr operates as a video advertising platform that provides targeted video ad placements prior to launch. This platform allows advertisers to execute extensive video campaigns tailored to specific brand preferences, ensuring precision, control, and effectiveness in their outreach. With a focus on YouTube, Zefr’s technology facilitates sophisticated, dynamic targeting aimed at the most relevant videos for brands. Our solutions ensure that video content is targeted precisely on the largest video-sharing platform globally. For brands, achieving success in the online video landscape begins with strategically aligning with suitable content. When your advertisement is placed alongside the right content and context, it can lead to significant immediate media impact while also enhancing long-term brand value. The operational process begins with Zefr identifying every new video uploaded to YouTube. We meticulously analyze the video’s meta-data to understand its context and assess its potential relevance for brand advertising. Additionally, our proprietary forecasting model estimates the expected views and impressions, enabling brands to effectively maximize the reach of their advertising campaigns. Ultimately, Zefr empowers advertisers to connect their messages with the right audience in an optimal setting.
API Access
Has API
API Access
Has API
Integrations
Google Ads
Google Chrome
Mozilla Firefox
Nielsen Marketing Cloud
YouTube
comScore
Integrations
Google Ads
Google Chrome
Mozilla Firefox
Nielsen Marketing Cloud
YouTube
comScore
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Ad Observer
Website
adobserver.org
Vendor Details
Company Name
Zefr
Founded
2009
Country
United States
Website
zefr.com/video-advertising
Product Features
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization