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Description

Have you ever wondered who is funding the online ads aimed at you? Which companies are targeting you based on your marital status, political beliefs, or profession within specific industries? Are these advertisers tailoring their messages for different audiences? You can help bring transparency to this issue by using our browser extension, which allows us to collect the advertisements you encounter on platforms like Facebook and YouTube while ensuring your privacy remains intact. Called Ad Observer, this tool integrates seamlessly into your web browser and gathers the ads you view, making them accessible in a public database for everyone to examine. Additionally, you have the option to provide basic demographic details to enhance our comprehension of the advertising strategies at play. Rest assured, we will never request personal information that could reveal your identity, maintaining your confidentiality throughout the process. By participating, you contribute to a greater awareness of how targeted advertising shapes our online experiences.

Description

Zefr operates as a video advertising platform that provides targeted video ad placements prior to launch. This platform allows advertisers to execute extensive video campaigns tailored to specific brand preferences, ensuring precision, control, and effectiveness in their outreach. With a focus on YouTube, Zefr’s technology facilitates sophisticated, dynamic targeting aimed at the most relevant videos for brands. Our solutions ensure that video content is targeted precisely on the largest video-sharing platform globally. For brands, achieving success in the online video landscape begins with strategically aligning with suitable content. When your advertisement is placed alongside the right content and context, it can lead to significant immediate media impact while also enhancing long-term brand value. The operational process begins with Zefr identifying every new video uploaded to YouTube. We meticulously analyze the video’s meta-data to understand its context and assess its potential relevance for brand advertising. Additionally, our proprietary forecasting model estimates the expected views and impressions, enabling brands to effectively maximize the reach of their advertising campaigns. Ultimately, Zefr empowers advertisers to connect their messages with the right audience in an optimal setting.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Google Ads No 
Google Chrome Yes 
Mozilla Firefox Yes 
Nielsen Marketing Cloud No 
YouTube No 
comScore No 

Integrations

Google Ads Yes 
Google Chrome No 
Mozilla Firefox No 
Nielsen Marketing Cloud Yes 
YouTube Yes 
comScore Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Ad Observer

Website

adobserver.org

Vendor Details

Company Name

Zefr

Founded

2009

Country

United States

Website

zefr.com/video-advertising

Product Features

Product Features

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Alternatives

Alternatives