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Description

Abla serves as a website audience measurement tool that stands apart from Google Analytics by prioritizing GDPR compliance and adhering to CNIL guidelines. Unlike Google Analytics, which can compromise your understanding of user behavior when visitors decline cookies, Abla ensures you retain insights by offering a unique approach. With over 40% of online users opting out of cookie tracking, many analytics tools lose critical navigation data, but Abla addresses this challenge effectively. Notably, the CNIL has endorsed Abla as a solution that does not require user consent for data collection, allowing you to gather essential analytics even when users select the "I refuse" option. This means that Abla only retains necessary data for audience analysis, which in turn alleviates the need to present visitors with cookie consent banners if you solely use Abla without additional tracking services. Furthermore, with around 30% of desktop users employing ad blockers that hinder audience data collection, choosing Abla Analytics guarantees that you still capture vital insights into your site's performance without intrusive measures. Thus, Abla not only respects user privacy but also enhances your analytical capabilities, making it an optimal choice for website owners.

Description

Gain an all-encompassing view of your online audience by analyzing everything from traffic patterns to user interactions, ultimately boosting your business development. Implement straightforward attribution models, eliminate spam traffic, and manage bot activity effectively. Access a wealth of user information, encompassing detailed insights into ad blocker usage. Establish up to 200 goals for each site, merge ecommerce analytics, and monitor customized events seamlessly. Benefit from session recordings, heat maps, and form analytics reports that are readily available without any complex setup. Your data is refreshed in real-time with no truncation, as sampling is determined by the user. You can monitor any volume of traffic while retaining all records indefinitely. Observe user engagement on your site—every click, scroll, mouse movement, and keystroke is captured on video. Pinpoint obstacles preventing purchases, understand the motivations behind clicks, and receive valuable feedback on enhancing user experience. Uncover which sections of a webpage capture the most attention and identify areas that may be overlooked. Additionally, find out the exact points where users stop scrolling, providing further insight into user behavior. This level of detail empowers you to make informed decisions that can significantly enhance your website's performance.