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Description
Abla serves as a website audience measurement tool that stands apart from Google Analytics by prioritizing GDPR compliance and adhering to CNIL guidelines. Unlike Google Analytics, which can compromise your understanding of user behavior when visitors decline cookies, Abla ensures you retain insights by offering a unique approach. With over 40% of online users opting out of cookie tracking, many analytics tools lose critical navigation data, but Abla addresses this challenge effectively. Notably, the CNIL has endorsed Abla as a solution that does not require user consent for data collection, allowing you to gather essential analytics even when users select the "I refuse" option. This means that Abla only retains necessary data for audience analysis, which in turn alleviates the need to present visitors with cookie consent banners if you solely use Abla without additional tracking services. Furthermore, with around 30% of desktop users employing ad blockers that hinder audience data collection, choosing Abla Analytics guarantees that you still capture vital insights into your site's performance without intrusive measures. Thus, Abla not only respects user privacy but also enhances your analytical capabilities, making it an optimal choice for website owners.
Description
Quantcast Measure is an audience intelligence platform utilized by over 100 million web and mobile sites. It provides immediate insights and research into the demographic and psychographic characteristics of your audience. Discover how distinct audiences interact with the content on your website. Utilize these unique insights to create more targeted messaging, advertising campaigns, and content. With direct measurement, you receive detailed, real-time insights into your digital assets. Unlike many audience measurement tools that depend on panel-based data collection—like Nielsen ratings—that can take months to provide results, direct measurement offers insights almost instantaneously. Gaining an understanding of your audience as they browse your site is now simpler than ever. You can find out what products they purchase, their brand preferences, the types of vehicles they own, the media they engage with outside your platform, and various consumption metrics. With implementation across more than 100 million web destinations, we track user behavior multiple times daily, enabling ongoing improvement of your engagement strategies. This capability to measure audience behavior in real-time significantly enhances the ability to adapt and respond to changing consumer preferences.
API Access
Has API
API Access
Has API
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
Free
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Abla
Country
France
Website
abla.io
Vendor Details
Company Name
Quantcast
Founded
2006
Country
United States
Website
www.quantcast.com/products/measure-audience-insights/
Product Features
Web Analytics
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Product Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring
Web Analytics
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
