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Description

Adlib is an innovative advertising platform designed specifically for publishers, focusing on the effective maximization of revenue from mobile applications. Originally established as a mediation platform connecting various ad networks with publishers for the first time in Korea, Adlib has evolved into the country's leading Supply Side Platform (SSP) for publishers, bolstered by the advanced technology and resources of NHN Group. By utilizing ADLIB's streamlined integrated SDK, you can start monetizing your mobile app inventory immediately, eliminating the need for tedious and complex development processes associated with linking ad platforms. The platform not only offers high-margin advertisements from ACE Trader (NHN ACE's DSP) but also features comprehensive Data Management Platform (DMP) configurations, leveraging insights from NHN Group's extensive data sources, such as PAYCO, Hangame, and Bugs. With the ability to directly target a vast audience of 47 million users, Adlib ensures the highest eCPM unit price advertisement delivery through its cutting-edge Real Time Bidding system, making it an essential tool for maximizing advertising revenues. Now is the perfect time to harness the power of Adlib and enhance your app's financial performance with ease.

Description

Consolidate and activate your data to effectively launch campaigns across various digital advertising platforms. Leverage data for tailored and relevant advertising that captivates and converts target audiences. Enhance your spending efficiency in programmatic advertising across both open web and social media platforms. During your campaign planning, identify new audiences or broaden your target demographic to boost overall campaign effectiveness. Utilize Oracle ID Graph to integrate third-party data from diverse marketing channels and devices, thereby widening your audience reach. Minimize inefficiencies and improve the purchasing experience by excluding recent converters from your campaigns using audience suppression reports. Additionally, delivery reports allow you to track the performance of your campaigns, enabling you to diagnose potential issues and ensure that the intended user profiles are reached accurately. Keeping a close eye on these metrics will ultimately lead to more successful advertising outcomes.