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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

1Channel Retail Merchandising Software empowers fast-moving consumer goods (FMCG) and enterprise brands with comprehensive oversight of their campaign implementation, POSM tracking, and measurement of in-store visibility throughout their retail networks. Teams can design merchandising initiatives by specifying timeframes, targets, store lists, and POSM elements, followed by setting guidelines prior to deployment to field personnel. Each POSM type, including banners, posters, tent cards, and digital signage, is associated with specific campaigns and monitored at the individual outlet level, while field teams utilize a guided mobile app workflow to capture real-time images of the execution. To ensure adherence to standards and enhance in-store visibility, multi-tier merchandising audits are conducted, providing brands with a cloud-based platform to monitor and evaluate retail execution activities while generating reports for necessary adjustments. This system not only streamlines the merchandising process but also enhances accountability across all retail operations.

Description

BrandBuddy, developed by Heera Software, is a specialized platform designed for the management of in-store promoters, catering to brands that prioritize effective retail execution. This solution enables companies to oversee their in-store promoters with greater efficiency, improve visibility at the store level, and facilitate seamless execution across various retail locations. Integrating features like attendance tracking, task management, order capture, and performance monitoring, this comprehensive in-store retail execution platform streamlines multiple functions into a single cohesive system. Additionally, the Heera in-store promoter application acts as a robust operational engine, guaranteeing that campaigns are executed securely, reliably, and efficiently at the point of sale. By linking planning with field activities through geo-verified attendance and store-specific task execution, it ensures thorough tracking and reporting of promoter performance via an intuitive mobile interface, ultimately enhancing overall brand visibility and effectiveness. Furthermore, this tool serves as an essential resource for brands aiming to optimize their in-store strategies and drive better sales outcomes.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

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Screenshots View All

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Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

1Channel

Country

India

Website

www.1channel.co/retail-merchandising-software

Vendor Details

Company Name

Heera Software

Founded

1999

Country

India

Website

heerasoftware.com

Product Features

Retail Execution

AI / Image Recognition No 
Collaboration Tools No 
Data Collection No 
Inspection No 
Pricing / Placement Optimization No 
Product Education No 
Product Promotion Strategy No 
Retail Site Audit No 
Workforce Management No 

Product Features

Retail Execution

AI / Image Recognition No 
Collaboration Tools No 
Data Collection No 
Inspection No 
Pricing / Placement Optimization No 
Product Education No 
Product Promotion Strategy No 
Retail Site Audit No 
Workforce Management No 

Alternatives

No Alternatives

Alternatives

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