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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

1Channel Merchandising Campaign Management is a cloud-based solution designed for retail execution, catering to FMCG, CPG, and retail brands as they manage in-store advertising efforts. Teams are able to establish clear campaign goals and guidelines, allocate point-of-sale materials (POSM), and choose specific stores using detailed store lists and coverage strategies. Field representatives utilize a mobile application to adhere to provided instructions and document their work with photos from each store to confirm proper placement and execution. Strict validation rules ensure that all submissions meet required standards, while exceptions are logged for situations like store closures or unavailability. Supervisors conduct thorough reviews of the work completed, employing a tiered auditing system that includes L1, L2, and L3 evaluations. Comprehensive dashboards provide a visual overview of campaign coverage, completion rates, compliance levels, and overall performance metrics across various locations and field teams. This system is instrumental in supporting merchandising activities such as new product launches, in-store marketing promotions, and the distribution of POSM, complemented by an accessible web portal for managing campaign setup and ongoing assessments. By streamlining these processes, 1Channel enhances the efficiency and effectiveness of retail campaigns significantly.

Description

As retailers develop strategies for a post-COVID landscape characterized by increasing expenses, evolving consumer habits, intense competition, and the enforcement of safety protocols, the ability to react promptly has become essential. This necessity calls for a fundamental transformation in the operational models of retailers. The path ahead involves fostering resilience to unlock significant value and to make informed decisions supported by extensive data, predictive analytics, and intelligent, real-time insights that are both personalized and localized. TCS Optumera™ offers a comprehensive AI-driven retail optimization suite designed to enhance both merchandising and supply chain decisions in a cohesive manner. By leveraging this technology, retailers have experienced sales growth between 3-5%, a reduction of nearly 50% in time invested, the implementation of five times more strategies, and a decrease in costs ranging from 20-30%. Moreover, it enables the optimization of customer baskets across various channels by taking into account demand transferability, consumer preference sets, predictive analytics, and competitive offerings, ensuring a tailored shopping experience for each customer. This comprehensive approach not only increases efficiency but also positions retailers to thrive in a rapidly evolving market.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Acquia Cloud Platform No 
Amazon Web Services (AWS) No 
Avaya Aura No 
Blueprint No 
Bosch IoT Suite No 
CA Flowdock No 
Cloudera No 
Commvault Cloud No 
Creatio No 
Datadog No 
Google Cloud Platform No 
Hitachi Content Intelligence No 
IBM Cloud No 
Juniper Identity Management Service No 
MuleSoft Anypoint Platform No 
SAP Cloud Platform No 
Splunk AppDynamics No 

Integrations

Acquia Cloud Platform Yes 
Amazon Web Services (AWS) Yes 
Avaya Aura Yes 
Blueprint Yes 
Bosch IoT Suite Yes 
CA Flowdock Yes 
Cloudera Yes 
Commvault Cloud Yes 
Creatio Yes 
Datadog Yes 
Google Cloud Platform Yes 
Hitachi Content Intelligence Yes 
IBM Cloud Yes 
Juniper Identity Management Service Yes 
MuleSoft Anypoint Platform Yes 
SAP Cloud Platform Yes 
Splunk AppDynamics Yes 

Pricing Details

Flexible pricing depends on campaign scale, store count, users, and selected modules. Month-to-month billing and annual commitment plans are available; annual plans offer savings. Secure cloud hosting, mobile app access, campaign tools, training, and support are included.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac Yes 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

1Channel

Country

India

Website

www.1channel.co/merchandising-campaign-management

Vendor Details

Company Name

Tata Consultancy Services

Founded

1968

Country

India

Website

www.tcs.com/optumera-digital-merchandising-suite

Product Features

Retail Execution

AI / Image Recognition No 
Collaboration Tools No 
Data Collection No 
Inspection No 
Pricing / Placement Optimization No 
Product Education No 
Product Promotion Strategy No 
Retail Site Audit No 
Workforce Management No 

Product Features

Retail Execution

AI / Image Recognition No 
Collaboration Tools No 
Data Collection No 
Inspection No 
Pricing / Placement Optimization No 
Product Education No 
Product Promotion Strategy No 
Retail Site Audit No 
Workforce Management No 

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