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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

1Channel Merchandising Campaign Management is a cloud-based solution designed for retail execution, catering to FMCG, CPG, and retail brands as they manage in-store advertising efforts. Teams are able to establish clear campaign goals and guidelines, allocate point-of-sale materials (POSM), and choose specific stores using detailed store lists and coverage strategies. Field representatives utilize a mobile application to adhere to provided instructions and document their work with photos from each store to confirm proper placement and execution. Strict validation rules ensure that all submissions meet required standards, while exceptions are logged for situations like store closures or unavailability. Supervisors conduct thorough reviews of the work completed, employing a tiered auditing system that includes L1, L2, and L3 evaluations. Comprehensive dashboards provide a visual overview of campaign coverage, completion rates, compliance levels, and overall performance metrics across various locations and field teams. This system is instrumental in supporting merchandising activities such as new product launches, in-store marketing promotions, and the distribution of POSM, complemented by an accessible web portal for managing campaign setup and ongoing assessments. By streamlining these processes, 1Channel enhances the efficiency and effectiveness of retail campaigns significantly.

Description

The Retail Merchandising Mobile Application facilitates collaboration between brand representatives and retail teams for executing in-store marketing initiatives. Through a centralized portal, managers are able to set up various campaigns, create store lists, and establish point-of-sale materials (POSM), as well as provide execution guidance and set audit criteria; these tasks subsequently become accessible via the mobile application. Field personnel are directed to adhere to specific workflows at the store level, where they can document and submit photographic evidence as validation of product placement, along with logging any anomalies such as store closures or renovations. The submitted tasks are subject to multiple levels of review—L1, L2, and L3—with mechanisms in place for tracking discrepancies and assessing compliance. Comprehensive dashboards provide insights into campaign reach, execution progress, individual outlet performance, and overall visibility metrics. The platform is designed to accommodate offline operations in the field and allows for customizable campaign and audit workflows. Targeted primarily at fast-moving consumer goods (FMCG) and consumer packaged goods (CPG) brands, as well as sectors like beverages, consumer electronics, personal care, automotive, and retail chains, it enhances merchandising effectiveness throughout various store locations while fostering a systematic approach to in-store execution.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

Flexible pricing depends on campaign scale, store count, users, and selected modules. Month-to-month billing and annual commitment plans are available; annual plans offer savings. Secure cloud hosting, mobile app access, campaign tools, training, and support are included.
Free Trial No 
Free Version No 

Pricing Details

Pricing varies by campaign scale, outlet count, user base, and feature requirements. Monthly and annual plans are available. Each plan includes mobile app access, campaign management, audit workflows, dashboards, and support.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac Yes 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

1Channel

Country

India

Website

www.1channel.co/merchandising-campaign-management

Vendor Details

Company Name

1Channel

Founded

2014

Country

India

Website

www.1channel.co/retail-merchandising-mobile-app

Product Features

Retail Execution

AI / Image Recognition No 
Collaboration Tools No 
Data Collection No 
Inspection No 
Pricing / Placement Optimization No 
Product Education No 
Product Promotion Strategy No 
Retail Site Audit No 
Workforce Management No 

Product Features

Retail Execution

AI / Image Recognition No 
Collaboration Tools No 
Data Collection No 
Inspection No 
Pricing / Placement Optimization No 
Product Education No 
Product Promotion Strategy No 
Retail Site Audit No 
Workforce Management No