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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

1Channel Merchandising Campaign Management is a cloud-based solution designed for retail execution, catering to FMCG, CPG, and retail brands as they manage in-store advertising efforts. Teams are able to establish clear campaign goals and guidelines, allocate point-of-sale materials (POSM), and choose specific stores using detailed store lists and coverage strategies. Field representatives utilize a mobile application to adhere to provided instructions and document their work with photos from each store to confirm proper placement and execution. Strict validation rules ensure that all submissions meet required standards, while exceptions are logged for situations like store closures or unavailability. Supervisors conduct thorough reviews of the work completed, employing a tiered auditing system that includes L1, L2, and L3 evaluations. Comprehensive dashboards provide a visual overview of campaign coverage, completion rates, compliance levels, and overall performance metrics across various locations and field teams. This system is instrumental in supporting merchandising activities such as new product launches, in-store marketing promotions, and the distribution of POSM, complemented by an accessible web portal for managing campaign setup and ongoing assessments. By streamlining these processes, 1Channel enhances the efficiency and effectiveness of retail campaigns significantly.

Description

1Channel Store Management is an online retail execution tool designed for brands overseeing widespread outlet networks. It features a centralized store database containing outlet identifiers, addresses, GPS locations, channels, and distributor connections, while facilitating the importation or creation of store records for necessary approvals. Teams are able to set daily or weekly visitation schedules, establish geofence-based check-in protocols, and log store visits with location tracking and photo confirmation. Field representatives capture in-store activities, such as the presence of point-of-sale materials, signage, and adherence to planograms, whereas managers evaluate the discrepancies between planned and actual coverage along with visit statistics. Additionally, an AI-enhanced Journey Planner organizes outlet visits based on travel times and can alert users to routes that may extend beyond the available working hours. This product is specifically tailored for FMCG/CPG companies and other brands and distributors who are coordinating sales efforts, merchandising activities, and retail outlet coverage effectively. The application ultimately aims to streamline operations and enhance visibility across distributed retail environments.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

1Channel Distributor Management No 

Integrations

1Channel Distributor Management Yes 

Pricing Details

Flexible pricing depends on campaign scale, store count, users, and selected modules. Month-to-month billing and annual commitment plans are available; annual plans offer savings. Secure cloud hosting, mobile app access, campaign tools, training, and support are included.
Free Trial No 
Free Version No 

Pricing Details

Plans are available with month-to-month billing or an annual commitment. Pricing varies by selected features, store count, field-user count, and deployment scale. Cloud hosting, mobile apps, training, and support are included at no additional cost.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac Yes 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

1Channel

Country

India

Website

www.1channel.co/merchandising-campaign-management

Vendor Details

Company Name

Channelplay SaaS

Founded

2014

Country

India

Website

www.1channel.co/sfa/store-management-software

Product Features

Retail Execution

AI / Image Recognition No 
Collaboration Tools No 
Data Collection No 
Inspection No 
Pricing / Placement Optimization No 
Product Education No 
Product Promotion Strategy No 
Retail Site Audit No 
Workforce Management No 

Product Features

Retail Execution

AI / Image Recognition No 
Collaboration Tools No 
Data Collection No 
Inspection No 
Pricing / Placement Optimization No 
Product Education No 
Product Promotion Strategy No 
Retail Site Audit No 
Workforce Management No