Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
1Channel Merchandising Campaign Management is a cloud-based solution designed for retail execution, catering to FMCG, CPG, and retail brands as they manage in-store advertising efforts. Teams are able to establish clear campaign goals and guidelines, allocate point-of-sale materials (POSM), and choose specific stores using detailed store lists and coverage strategies. Field representatives utilize a mobile application to adhere to provided instructions and document their work with photos from each store to confirm proper placement and execution. Strict validation rules ensure that all submissions meet required standards, while exceptions are logged for situations like store closures or unavailability. Supervisors conduct thorough reviews of the work completed, employing a tiered auditing system that includes L1, L2, and L3 evaluations. Comprehensive dashboards provide a visual overview of campaign coverage, completion rates, compliance levels, and overall performance metrics across various locations and field teams. This system is instrumental in supporting merchandising activities such as new product launches, in-store marketing promotions, and the distribution of POSM, complemented by an accessible web portal for managing campaign setup and ongoing assessments. By streamlining these processes, 1Channel enhances the efficiency and effectiveness of retail campaigns significantly.
Description
1Channel Store Management is an online retail execution tool designed for brands overseeing widespread outlet networks. It features a centralized store database containing outlet identifiers, addresses, GPS locations, channels, and distributor connections, while facilitating the importation or creation of store records for necessary approvals. Teams are able to set daily or weekly visitation schedules, establish geofence-based check-in protocols, and log store visits with location tracking and photo confirmation. Field representatives capture in-store activities, such as the presence of point-of-sale materials, signage, and adherence to planograms, whereas managers evaluate the discrepancies between planned and actual coverage along with visit statistics. Additionally, an AI-enhanced Journey Planner organizes outlet visits based on travel times and can alert users to routes that may extend beyond the available working hours. This product is specifically tailored for FMCG/CPG companies and other brands and distributors who are coordinating sales efforts, merchandising activities, and retail outlet coverage effectively. The application ultimately aims to streamline operations and enhance visibility across distributed retail environments.
API Access
Has API
No
API Access
Has API
Yes
Integrations
1Channel Distributor Management
No
Pricing Details
Flexible pricing depends on campaign scale, store count, users, and selected modules. Month-to-month billing and annual commitment plans are available; annual plans offer savings. Secure cloud hosting, mobile app access, campaign tools, training, and support are included.
Free Trial
No
Free Version
No
Pricing Details
Plans are available with month-to-month billing or an annual commitment. Pricing varies by selected features, store count, field-user count, and deployment scale. Cloud hosting, mobile apps, training, and support are included at no additional cost.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
Yes
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
1Channel
Country
India
Website
www.1channel.co/merchandising-campaign-management
Vendor Details
Company Name
Channelplay SaaS
Founded
2014
Country
India
Website
www.1channel.co/sfa/store-management-software
Product Features
Retail Execution
AI / Image Recognition
No
Collaboration Tools
No
Data Collection
No
Inspection
No
Pricing / Placement Optimization
No
Product Education
No
Product Promotion Strategy
No
Retail Site Audit
No
Workforce Management
No
Product Features
Retail Execution
AI / Image Recognition
No
Collaboration Tools
No
Data Collection
No
Inspection
No
Pricing / Placement Optimization
No
Product Education
No
Product Promotion Strategy
No
Retail Site Audit
No
Workforce Management
No