This is a whole new way to communicate with companies. You can now ask for information, make appointments, and even purchase right from Messages on your iPhone/iPad. It's as easy as texting your friends to connect with your favorite companies. To send a message to a company you find in Maps, Safari or Search, just tap the Messages icon. Many businesses allow you to start a conversation right from their app or website. Only you can initiate a conversation. The company cannot see your personal information, such as your name and phone number, unless it is shared for delivery or appointments. The company cannot contact you again unless you start a new conversation after you have deleted a message thread. You don't have to wait for a call to ask a question. Instead, you can send a text. No problem if you are too busy to answer right now. You can return to the conversation whenever it's convenient. It's easy to schedule an appointment.