Best Campaign Management Software for Advantage

Adobe Campaign allows you to use rich customer data to create, coordinate and deliver dynamic campaigns that customers want via email, mobile, and offline channels. You can speed up and scale every aspect of your marketing campaigns from segment creation and message preparation to delivery. Multichannel communication can work in your favor or in your detriment. If the channels don't work together, there will be confusion and noise. When they are synchronized, they can create a powerful and complementary experience for your customers. Your brand experience is more important than ever. Customers are more aware of whether a business caters to them directly or just offers a generic experience. This understanding must be displayed across multiple channels to ensure that your customers are fully engaged.

You can reach individual customers with hundreds of features that will help you create relevant content. These include basic email marketing tools, to advanced cross-channel campaign functionality, and even sophisticated email marketing tools. To gain a single view of your customer, connect data from multiple sources and devices. To get to know your customer and drive growth, capture and activate first-, third-, and fourth-party data. Use Einstein and data to orchestrate every interaction using the power of AI. Listen, interpret and respond to customer intent. Then, deliver personalized communications in a trusted manner. Real-time, two-way engagement, from awareness to advocacy. At scale, dynamically deliver the best action for each person. Google Analytics 360 is an exclusive partner that allows you to measure marketing effectiveness across all digital channels and devices using AI.

Blueshift helps brands deliver connected, relevant experiences to every customer interaction. It's SmartHub CDP gives brands the complete toolkit to deliver 1:1 experiences seamlessly across the entire Omnichannel Journey, including real-time data fusion, audience segmentation and predictive intelligence. This flexible platform is easy to use and unifies customer data from all sources. It unlocks intelligence with customizable artificial intelligence, activates data across touchpoints in the real-time, and uses intelligent decisioning to activate data across touchpoints. It's never been easier to deliver customer-centric experiences that increase revenue and drive results.

#UNICAisBACK is the most comprehensive marketing platform. 4 NEW MODULES - Unica Deliver, Unica Journey, Unica Link, Unica Discover to provide end-to-end, goal-based marketing capabilities. It was designed from the ground up for marketers and powered with AI. It empowers marketing automation across a wide range of outbound and internal channels - email, website, call centre, IVR mobile and ATM, Kiosks, POS, and many more. Unica is a cloud-native platform that can be deployed natively or through Docker framework. Unica is an integrated platform that offers total flexibility, scalable power, and seamless integration with third-party Martech solutions. Advanced campaign management solution that delivers customer targeting at large scale with powerful segmentation capabilities. This allows for outbound, multichannel, multiwave batch campaign execution and tracking. Superior campaign optimization solution to determine which contact strategy is best for each customer.