Beckon, The Source of Truth for Marketing™, provides trusted data management, reporting, and analytics platforms that global brands rely on to make informed decisions. Beckon is for marketers who want access to their data, to see what's working across them all, to spend wisely, maximize ROI, and show the impact marketing has on the business. Engaging visualizations, performance scorecards, and storytelling dashboards allow you to share and explore insights. Beckon offers automated data management, total visibility across cross-channel performance, omnichannel analysis, real-time dashboards, scorecards, and marketing KPIs. Make data-driven, good decisions that drive growth. This is a must-have for every marketer, but it's not a single thing to do. It's a collection of critical capabilities. Data aggregation and ETL, data storage, governance, taxonomy design and normalization data cleansing and validation analytics, visualization, scoring, collaboration, planning and reporting