Best Business Intelligence Software for Looker

Familiarize yourself with your clientele for a more profound insight into their behaviors. Google Analytics equips you with essential, cost-free resources to evaluate your business data seamlessly in a single platform. The newest version, Google Analytics 4 (GA4), enhances the previous analytics system by offering a more in-depth and holistic view of user interactions on both websites and applications. Emphasizing user privacy, GA4 utilizes event-driven tracking rather than traditional session-based methods, facilitating a more versatile and nuanced approach to data gathering. It introduces sophisticated capabilities such as tracking across different platforms, insights powered by machine learning, and predictive analytics to aid businesses in comprehending customer pathways and making informed decisions based on data. Additionally, with its improved compatibility with Google Ads and the ability to customize reports, GA4 empowers companies to refine their marketing strategies while remaining compliant with changing privacy standards, ultimately leading to more effective customer engagement. As businesses continue to adapt to the digital landscape, leveraging these tools will be crucial for sustained success.

Introducing the ultimate analytics platform tailored specifically for industries that prioritize data sensitivity. With Piwik PRO, you can monitor user interactions even in the most secure environments while ensuring adherence to privacy standards, whether you opt for an on-premises setup or a cloud solution. It guarantees full compliance with global privacy and security regulations, making it simple to navigate stringent data protection laws. This includes compliance with various regulations from the United States and across Europe, such as GDPR, HIPAA, and more, alongside specific laws from countries like China and Russia. Piwik PRO ensures that you retain complete ownership of your data, as none is transmitted to external servers or third parties, regardless of whether you use the On-Premises or Cloud option. By leveraging the Piwik PRO Analytics Suite, you can merge the data you collect to create precise customer profiles and analyze user behavior with remarkable detail. Integrate first-party data seamlessly from diverse sources such as web analytics, your organization’s CRM, offline data (including CSV files), forms, and beyond. This holistic approach allows for a thorough understanding of your customers’ behavior patterns. Ultimately, Piwik PRO empowers you to make informed decisions backed by comprehensive insights into your audience.

HubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. HubSpot's connected platform enables you to grow your business faster by focusing on what matters most: your customers. HubSpot CRM is more than just a tool. It's the lifeblood of your business. Our CRM is the ultimate solution to empower your team to create deeper customer relationships. It transforms how you interact with your clients. It offers a seamless integrated platform for sales and marketing, as well as customer service. HubSpot CRM gives you unparalleled insight into your customer interactions. It's all organized in a simple, intuitive dashboard that will increase the efficiency of your team. Our platform is designed to grow with your business, providing scalable solutions to adapt to changing business needs. HubSpot CRM also offers a robust, free version that is packed with essential features. This makes it the ideal choice for ambitious businesses. HubSpot CRM is the future of customer management. Every interaction with customers is an opportunity to grow. Get a demo to learn about our premium software, or get started with our full suite of free tool.

Kyvos is a semantic layer for AI and BI. It gives organizations a single, consistent, business-friendly view of their entire data estate. By standardizing how data is defined and understood, Kyvos eliminates metric drift across BI tools and ensures that LLMs and AI agents work with governed business semantics rather than raw tables. Kyvos also delivers lightning-fast analytics at massive scale and high concurrency — including granular multidimensional analysis on the cloud — without the sluggish query times and escalating cloud costs that typically come with it. What Kyvos Solves? Organizations today operate across multiple data platforms, analytics tools, and AI interfaces. Without a unified semantic foundation, the same business question can return different answers depending on the tool, query logic, or dataset used. And as data volumes grow into billions of rows, querying the full breadth and depth of an organization's data becomes slow and expensive — forcing teams to work with limited slices rather than the complete picture. Kyvos addresses both by creating a universal semantic layer across the data estate — standardizing how business data is defined and understood — while delivering high-performance analytics that remain fast and cost-efficient regardless of data scale and user concurrency. The result is “one view, one meaning, one truth” of enterprise data, while delivering fast, scalable analytics across LLMs, AI agents and BI tools.

HubSpot Marketing Hub will help you grow your traffic, convert leads and prove ROI. HubSpot Marketing Hub is an all-in-one marketing software that helps brands and marketing professionals launch and maintain effective campaigns that help them get noticed. This includes SEO (search engine optimization), writing blogs and creating web content (CMS), as well as leveraging social media such as Facebook, LinkedIn, Twitter, and others. Marketing Hub will help you and your team increase traffic, convert leads, track your entire funnel, and more. Drag and drop your way into professional email templates and landing pages. You can quickly publish blog posts that make you an authority on any topic and help you get noticed online. Your content is responsive, so visitors can access it from any device. Get real-time SEO recommendations and create a content strategy that adapts for modern search. You can also find out more.

WebCEO, a suite of SEO software tools, automates business marketing to dominate the niche. WebCEO's interface is intuitive and allows users to quickly access information about different campaigns and efforts. WebCEO integrates 24 online SEO Tools that every SEO user needs to perform website audits and analysis as well as keyword research, domain analysis, safe link building and other tasks. WebCEO also offers White-Label SEO tools, which allow users to restrict or grant full access only to their clients or colleagues.

Extellio can be used to monitor, investigate, and improve user experience, conversions, and user journeys on online services and websites. Extellio offers GDPR-safe analytics and smart surveys, heatmaps and session recordings all in one place, connected to a powerful analytical engine. You can combine the different data sources to create very specific segments or funnels based on both survey and analytics data. This allows you to understand, follow and improve the user journeys that are important to you and your company. Combining behavioral and experience data provides deeper and more meaningful insights that can be used to make informed decisions.

Dataddo is a fully-managed, no-code data integration platform that connects cloud-based applications and dashboarding tools, data warehouses, and other data storages. Dataddo offers three main products: - Data to Dashboards, which lets users send data from online sources straight to dashboarding apps like Tableau, Power BI, and Google Data Studio for insights in record time. A free version is available for this product! - Data Anywhere, which enables users to send data from any A to any B—from apps to warehouses or dashboards (ETL, end to end), between warehouses (ETL), and from warehouses back into apps (reverse ETL). - Headless Data Integration, which allows enterprises to build their own data products on top of the unified Dataddo API and get all integrations in one. The company’s engineers manage all API changes, proactively monitor and fix pipelines, and build new connectors free of charge in around 10 business days. The platform is SOC 2 Type II certified and compliant with all major data privacy laws around the globe, including ISO 27001. From the first log-in to complete, automated pipelines, get your data flowing from sources to destinations in just a few clicks.

Email analytics platform that makes it easy to track and analyze email volumes, response times, SLAs and more. Companies like Shopify, Costco, Fujifilm and Avery Dennison use Email Meter to analyze their email activity.

RudderStack is the smart customer information pipeline. You can easily build pipelines that connect your entire customer data stack. Then, make them smarter by pulling data from your data warehouse to trigger enrichment in customer tools for identity sewing and other advanced uses cases. Start building smarter customer data pipelines today.

Datameer is your go-to data tool for exploring, preparing, visualizing, and cataloging Snowflake insights. From exploring raw datasets to driving business decisions – an all-in-one tool.

MindsDB is the only AGI data solution that connects and unifies petabyte scale enterprise data, enabling enterprise-wide informed decision-making in real-time.

To track performance, automate tasks, and generate insights, bring together your channels and teams. Jepto brings together marketing data from multiple sources into one place. You can track KPIs and monitor anomalies, manage budgets, and uncover insights. You can log into many tools to track your marketing performance. With accurate predictions of your KPIs, you can see into the future. You can hit your KPI targets every single time by applying the most recent Machine Learning algorithm to your data. Many Key Performance Indicators (KPI) are calculated at the end a given period. Jepto makes it easy to track and forecast your KPIs. Do not reach the end of the Month and find that you have missed your target. Predictions are not enough.

Huq's location intelligence platform offers speedy access to the indices that matter to teams in retail, local government and CRE. From footfall traffic to catchment models, visit duration and frequency, our accurate and reliable insights inform important decisions globally. ▶︎ What makes Huq's platform unique? Leading retail groups, government administration and CRE companies select Huq's insights because we put insight quality at the centre of our world. • insights are backtested against 15+ external indices • trusted by over 70+ leading gov/CRE/retail organisations • unique visitor footfall reporting for true market sizing • instant coverage across the UK, Europe and beyond • a zero-hardware solution: no equipment, no installation • insights delivered via a clean, decision-ready platform Join over 70+ councils, multiple retailers and real-estate groups who use Huq as an effective evidence base to inform decision-making.

Effortlessly and precisely oversee keyword performance with Keyword.com. You can monitor your SEO campaign rankings daily from virtually any device or location. As competitors enhance their strategies and search engine algorithms evolve, it’s crucial to identify that elusive money keyword within each project. This is the one that keeps you awake at night, and locating and leveraging it is your mission — are you ready to take on this challenge? Utilize our SERP keyword tracker and search engine positioning tool to observe how your keywords perform over time. Uncover the identity of your real competitors and devise strategies to outperform them. With Keyword.com’s robust keyword monitoring software analyzing the data, you can dedicate your efforts towards gaining valuable insights and optimizing your strategies for success. This powerful platform ensures you stay ahead in the competitive landscape of digital marketing.

Discover the reasons behind form abandonment or checkout issues and make necessary improvements. Effective optimization hinges on understanding form experience analytics, which is essential for perfecting a vital aspect of the customer journey. Gain valuable insights, enhance your forms, and elevate your business to new heights. The effectiveness of the forms on your website can significantly impact your previous online investments. Therefore, ensuring that your web forms operate at peak performance is of utmost importance. Exatom offers three comprehensive solutions within a single platform. These include form analytics and field metrics that provide in-depth insights unavailable through Google Analytics, data-driven tooltips designed to gently guide your visitors, and real-time notifications for any form-related issues. At Exatom, we prioritize your clients' privacy, which is why our platform operates without cookies and refrains from collecting personal data. Our services cater to both small and medium-sized businesses as well as large enterprises. We support a wide range of industries, including ecommerce, automotive, B2B, financial services, and gambling, ensuring tailored solutions for diverse needs. By leveraging our platform, businesses can not only improve their form performance but also enhance user engagement and satisfaction.

5X is a comprehensive data management platform that consolidates all the necessary tools for centralizing, cleaning, modeling, and analyzing your data. With its user-friendly design, 5X seamlessly integrates with more than 500 data sources, allowing for smooth and continuous data flow across various systems through both pre-built and custom connectors. The platform features a wide array of functions, including ingestion, data warehousing, modeling, orchestration, and business intelligence, all presented within an intuitive interface. It efficiently manages diverse data movements from SaaS applications, databases, ERPs, and files, ensuring that data is automatically and securely transferred to data warehouses and lakes. Security is a top priority for 5X, as it encrypts data at the source and identifies personally identifiable information, applying encryption at the column level to safeguard sensitive data. Additionally, the platform is engineered to lower the total cost of ownership by 30% when compared to developing a custom solution, thereby boosting productivity through a single interface that enables the construction of complete data pipelines from start to finish. This makes 5X an ideal choice for businesses aiming to streamline their data processes effectively.

Lytics, the customer-data platform designed for marketers, harnesses the power of first-party information to understand your customers' needs. Lytics' decision engine uses machine-learning to understand your customers' needs. This helps marketers deliver timely, relevant communications across multiple channels. Lytics AI will help you identify the levers that can be pulled to increase results and improve ROI. Engage customers with personalized messages and targeted campaigns that are tailored to their needs. Maximize your impact by predictive marketing strategies that are shaped by the actions of your customers, not your assumptions.

Air360 is a digital experience analytics software for CRO. Air360 will guide you to understand the user behavior on your website and reveals hidden behavior. We focus on having a easy to use analytics tools that gets actionable insights to optimize your website and boost your conversion rate fast. CRO is going to be quick and easy with Air360 * no coding or tags needed * Segment users as you wish * All the feature available to help you dig into users behavior *CRO experts will help you along the way

GeoSpock revolutionizes data integration for a connected universe through its innovative GeoSpock DB, a cutting-edge space-time analytics database. This cloud-native solution is specifically designed for effective querying of real-world scenarios, enabling the combination of diverse Internet of Things (IoT) data sources to fully harness their potential, while also streamlining complexity and reducing expenses. With GeoSpock DB, users benefit from efficient data storage, seamless fusion, and quick programmatic access, allowing for the execution of ANSI SQL queries and the ability to link with analytics platforms through JDBC/ODBC connectors. Analysts can easily conduct evaluations and disseminate insights using familiar toolsets, with compatibility for popular business intelligence tools like Tableau™, Amazon QuickSight™, and Microsoft Power BI™, as well as support for data science and machine learning frameworks such as Python Notebooks and Apache Spark. Furthermore, the database can be effortlessly integrated with internal systems and web services, ensuring compatibility with open-source and visualization libraries, including Kepler and Cesium.js, thus expanding its versatility in various applications. This comprehensive approach empowers organizations to make data-driven decisions efficiently and effectively.

Data studio reports and backs up Amazon advertising data. Our software allows you to connect to your vendor and seller central accounts, analyze the performance of a merchant's advertising, and/or connect your data directly to your BI software for reporting. Easy sign-on is all you need to connect to your Amazon accounts. Enter and manage your Amazon seller and vendor central account credentials to import all your data. This data can be kept and stored for as long or as you like. Account manager was created to make it easy for agencies to access data for all managed brands via a single connection and software interface. Our platform will help you add brands and verify their credentials, so you can quickly access your data and get started reporting. All your amazon data for all your advertising campaigns for all brands can be viewed here

BI Hub serves as your comprehensive resource for all Business Intelligence content, accommodating On-premises, Cloud, Self-Service BI, and the deployment of Modern Data Analytics. With BI Hub, you can efficiently Discover, Consume, Organize, Collaborate, and enhance your BI resources through our Unified BI Platform, which guarantees effective Report Governance for optimal performance. Additionally, our platform is designed to streamline processes, making it easier for teams to leverage data-driven insights.

Simplify your workflow by seamlessly syncing Google Sheets with your business systems. Our solution facilitates the connection, automation, and sharing of real-time data within Google Sheets, ensuring your reports, dashboards, and insights are consistently up-to-date. With just one click, you can integrate Google Sheets with any source system, automatically updating your spreadsheet with fresh data from your source systems. Additionally, you can keep track of your spreadsheets through notifications on Slack and email alerts. Coefficient serves as the crucial link in today’s data ecosystem. Business users, particularly those in sales and marketing, often find themselves dependent on IT teams to retrieve necessary data, which can slow project timelines, lead to inadequate datasets, and erode trust in data quality. Coefficient addresses this challenge effectively. By using Coefficient, business users gain the ability to access and analyze essential data in real-time within their preferred spreadsheet environment. This empowers every team member to leverage an innovative approach to spreadsheets, ultimately unlocking greater potential with their data and enhancing overall efficiency. Now, teams can make informed decisions faster, driving better business outcomes.

To enhance your decision-making process, it's essential to utilize customer data without the burden of requiring engineers to write code for every single event. Freshpaint automatically identifies clicks and actions on your website and transfers the collected data to numerous analytics and advertising platforms through its ready-made integrations. If you happen to miss tracking an event, Freshpaint can provide you with immediate insights by retrieving historical data for any newly identified event, eliminating the usual waiting period of two weeks. For startups in the digital health sector, Freshpaint is ready to sign Business Associate Agreements (BAAs) and is entirely tailored to handle Protected Health Information (PHI). Since developers typically implement tracking for various analytics and marketing tools but aren’t always the primary users of these systems, Freshpaint offers the adaptability needed for a more efficient workflow. This allows teams to accelerate their pace and allocate more time to focus on developing their core products effectively. By streamlining the data tracking process, Freshpaint empowers businesses to make informed decisions swiftly.

HubSpot's AI powered customer platform puts your customers first, allowing you to grow more effectively. Connect your front-office teams with a complete view on the customer journey. Use AI-powered tools for a seamless experience with customers. Easily adapt to new industry trends and technologies. Traditional CRMs are not enough to drive growth. Most CRMs are not designed to connect with customers, which is crucial in an AI-driven environment where customers can easily explore, evaluate and buy. HubSpot's Customer Platform is so much more. It's powered with Smart CRM, which combines AI and customer data to help you adapt. It also has products for engaging customers throughout the entire journey and an ecosystem that includes integrations, education and community. It's designed to help businesses connect with their customers and grow.