Best Business Intelligence Software for Eyeota

Google Marketing Platform is a unified platform for advertising and analytics that enables smarter marketing and better results. Small businesses will find these tools easy to use. You can get free tools to maximize your marketing efforts, including site and app analytics, intuitive testing, and more. Advanced solutions for large companies. With a complete range of analytics and advertising solutions, you can build deeper relationships with customers to drive better marketing results. All marketers can benefit from integrated solutions. Google Marketing Platform Partners can help you achieve more in your marketing, whether you need help with a single project, or a longer-term partnership. No matter if you are using a single product, or the entire Google Marketing Platform, we will be there to help you.

Empowering brands, agencies, publishers to know and grow their audiences with an intelligent audience platform.

We have spent decades building our data resources and making strategic acquisitions to improve our offerings. We are the industry's most trusted consumer database and have coverage for every U.S. household. We continue to improve our customer analytics offerings by continuing curation and development. Epsilon Data will give you a complete view of your customers and prospects. This will allow you to predict their future buying habits and build loyalty. Epsilon Data has the largest collection of transactional data available for marketing purposes. Our industry-leading compiled file contains thousands of data points about demographics, lifestyles, interests, vehicle information, and more. It provides insights into over 250 million U.S. citizens.

Transform media performance across all channels with the next-generation of identity-driven capabilities. TruAudience™, a suite that combines privacy-first identity resolution with data enrichment, audience targetting and advanced analytics, powers data-driven measurement and marketing. Transform your data strategies with a robust and end-to-end identity source. Reach and engage audiences across all marketing channels. Measure and improve your marketing investments continuously. TruAudience connects data, teams, and marketing platforms to a single identity graph for better results. Target audiences more accurately and personalize experiences on paid and owned media. Adjust media budget allocations, audience targets, creative placements, and publisher placements.

Zeta CDP+ offers marketers more growth opportunities than traditional CDPs. All consumer data, both known and unknown, can be connected into one enhanced view that continuously transforms their behavior into actionable marketing insights. We put the plus sign in CDP+ because we believe it is important. Our goal is to work with progressive marketers to increase revenue, create better customer experiences, support digital transformation strategies, and partner with them. CDP + enriches marketers’ data with 2,500+ intention and interest signals, identity resolution and syndication. This activates Zeta’s Data Cloud to provide a more actionable, individual view of prospects and customers. Personalized messaging that resonates. Zeta CDP+ delivers the only customer data management solution that provides up-to-the minute interests and real time intent signals that you can activate quickly. This results in better engagement and higher results.