Best Business Intelligence Software for Celtra

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

Measure consumer attention across all channels, devices, and platforms with Oracle Moat. A measurement suite designed for today's media professional. A complete suite of solutions to help you reach potential customers, grab consumer attention, and drive results for your clients, partners, and business. Connect disparate data across TV and online to ensure that you reach the right audiences and get a complete view of your prospects. Advanced metrics allow you to measure consumer engagement beyond the standard verification. They help you determine if people pay attention to your message. You can measure the effectiveness of your ads and the business outcomes that your dollars are achieving to understand the impact of your advertising spend.

Connect the dots from multiple data sources to identify and take advantage of new opportunities for business growth. The transformative currency of media measurement in a multi-platform world is what you need to build your business around. You can understand the impact of media and marketing activities so that you can improve ROI and make confident future decisions. Cross-platform measurement is essential for informed business decisions in a complex media environment. We help advertisers, media brands, and media properties to connect the dots to grow businesses. You can activate a powerful suite audience, contextual, as well as cookie-free predictive targeting solutions that reach cross-platform audiences. Programmatic advertisers can access actionable target audience in the DMP/DSP of their choice for digital, mobile, DOOH, and podcast campaigns.

Bright Analytics is an integrated analytics platform that provides integrated solutions for data acquisition and preparation. We work closely with clients to create an analytics stack that can be further customized and scaled. We can help you, no matter if you need an end-to-end solution or a way to automate and organise data. We understand how important it can be to have access to reliable support. Bright Analytics integrates all data sources that you need to analyze within one platform. We know that every business is unique. That's why we don’t try to fit you in to rigid templates. Our platform can connect to unlimited sources of data and bring them together in your reports. Or combine them in custom calculated metrics. Bright Analytics organizes and prepares all data sources to create a rich data collection that meets your business needs.

Our Omnichannel DSP allows marketers the ability to manage truly omnichannel campaigns across all channels, including mobile, display and social media. It also gives them access to our global ecosystem for premium supply. We provide the complete set of capabilities required to manage coordinated Omnichannel Campaigns including execution, creative management and reporting from a central location. This allows marketers to transcend channel buying silos and focus on creating great consumer experiences and incremental business outcomes from their marketing.