Best Business Intelligence Software for Adobe Marketo Measure

Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.

HubSpot Marketing Hub will help you grow your traffic, convert leads and prove ROI. HubSpot Marketing Hub is an all-in-one marketing software that helps brands and marketing professionals launch and maintain effective campaigns that help them get noticed. This includes SEO (search engine optimization), writing blogs and creating web content (CMS), as well as leveraging social media such as Facebook, LinkedIn, Twitter, and others. Marketing Hub will help you and your team increase traffic, convert leads, track your entire funnel, and more. Drag and drop your way into professional email templates and landing pages. You can quickly publish blog posts that make you an authority on any topic and help you get noticed online. Your content is responsive, so visitors can access it from any device. Get real-time SEO recommendations and create a content strategy that adapts for modern search. You can also find out more.

Act-on makes it easy to build lasting relationships with customers and measure your marketing successes. Act-On, a cloud-based marketing automation platform that has won numerous awards, aims to help businesses grow their brand, drive demand and expand customer relationships. Act-On is the only integrated workspace that allows marketers to combine multiple marketing tools into one application. This allows them to improve customer experience. Web visitors typically decide to stay or leave a site within the first 20 seconds. Act-On’s AI agent, called Act-On InSite, ensures they stay engaged by delivering fast, accurate, and personalized content that addresses their needs, turning visitors into potential sales opportunities.

VWO Insights uses session recordings, heatmaps and on-page surveys to identify problem areas in visitors' experiences. So you can fix what's wrong. Make the good stuff even more enjoyable. Funnels can help you find conversion leaks and dive into the reasons behind visitor drop-off using heatmaps, recordings, and heatmaps. You can create complex segments using advanced segmentation and bracketing logic to filter your funnel reports and uncover new visitor segments. You notice a drop-off in the number of visitors from one stage to the next? You want to find out why the visitor didn't submit the form. With a single click, you can view session recordings of visitors who have dropped off at a specific stage. VWO recordings are available at all times. This allows you to understand the friction points within a buyer, avatar, and persona journey. You can easily identify growth opportunities and test with this segment.

5X is a data platform that offers everything you need to centralize your data, clean it, model it, and analyze it. 5X is designed to simplify data management. It offers seamless integration with more than 500 data sources. This ensures uninterrupted data movement between all your systems using pre-built connectors and custom connectors. The platform includes ingestion, warehousing and modeling, orchestration and business intelligence. All of this is presented in a simple-to-use interface. 5X supports a variety of data movements including SaaS applications, databases, ERPs and files. Data is transferred automatically and securely to data lakes and warehouses. 5X's enterprise-grade security encrypts the data at its source, identifying personally identifiable data and encrypting it at a column-level. The platform is designed for a 30% reduction in total cost of ownership compared to building a platform yourself. It also enhances productivity by providing a single interface for building end-to-end pipelines.

Salesforce Data Cloud is an online data platform that allows businesses to collect, harmonize, and analyze data in real time. This creates a 360-degree customer profile which can be used across Salesforce's various applications, such as Marketing Cloud, Sales Cloud, and Service Cloud. It allows businesses collect, harmonize and analyze data in real-time, creating a 360° customer profile that can then be used across Salesforce's different applications, including Marketing Cloud, Sales Cloud and Service Cloud. This platform allows for faster, more personal customer interactions through the integration of data from online and off-line channels, such as CRM data, transactional information, and third-party sources. Salesforce Data Cloud offers advanced AI and analytics capabilities that help organizations gain deeper insight into customer behavior, and predict future needs. Salesforce Data Cloud helps improve customer experiences, target marketing, and data-driven decision making across departments by centralizing and refining the data.