Best Audience Intelligence Platforms in the UK - Page 3

PRophet revolutionizes the public relations landscape by enhancing each layer of the process, from delivering deeper insights for improved strategic planning to collaborating seamlessly with conventional platforms for more intelligent and efficient operations. It also aids in crafting pitches that are not only more relevant but also more successful, ultimately fostering stronger connections with journalists. By leveraging precise data, you can optimize your crisis management or reputation-building campaigns, gaining clearer insights into how different media outlets are likely to respond to a developing situation. Additionally, you can refine your pitch through repeated testing and adjustments, ensuring that your language and target audience are perfectly aligned before launching your campaign. PRophet identifies the media outlets most inclined to engage with your story, revealing new reporter contacts and significantly boosting your chances of media coverage. With the potential to cut pitch time in half while potentially doubling your placements, PRophet allows you to allocate more time to other high-priority activities, enhancing overall productivity and effectiveness in your PR efforts. Ultimately, the integration of PRophet into your strategy equips you with the tools necessary to navigate the complexities of modern public relations with greater confidence and success.

Utilize your cameras to analyze individuals, groups, vehicles, and various other items in real time. Accurately assess the presence of people, crowds, and vehicles anonymously as data is captured. Our cutting-edge technology allows you to collect valuable metrics from your IP or security cameras seamlessly. Compatible with numerous camera types and operating systems globally, our solution is designed for versatility. Whether you are traveling, at your workplace, or anywhere else, your AdDashboard is accessible at all times. Monitor the key metrics that matter to your business and easily share insights with your clients. By adhering to the highest standards of privacy and reliability, we have established ourselves as the most dependable measurement company in the industry. We recognize the importance of intuitively accessing and integrating our real-time data, which is why we have streamlined the process for you. Our advanced computer vision infrastructure is tailored to meet all of our clients' requirements, consistently delivering top-notch performance no matter the implementation. This commitment to excellence ensures that you can focus on what really matters: driving your business forward.

The world of investment has evolved significantly. Daily, humans generate an astounding 2.5 quintillion bytes of data. The vast amount and detailed nature of this information can enhance forecasting and enable real-time decision-making for those who know how to utilize it effectively. This is precisely where we step in. Above Data specializes in sourcing and assembling distinctive data assets within a user-friendly, no-code framework, ensuring you receive prompt insights that keep you ahead of your rivals. As the investment landscape continues to transform, leveraging these data-driven strategies becomes increasingly crucial for success.

A platform that translates insights from video data into the realm of online culture is here to help. Discover Winnin Insights to gain a deeper understanding of your audience's viewing preferences and enhance your relevance to them. Identify the topics, niches, and content creators that captivate your viewers. Share insights that resonate culturally and provide creative references that inspire your team. With data-driven ideas, you can present concepts that your team will confidently support. Utilize Winnin Insights to revolutionize your creative workflow, making it easier to generate relevant content. Access information from the largest video platforms globally, as each social network exhibits distinct behaviors and consumption trends. With just a few clicks, you can determine which content excels on each platform using Winnin Insights. Investigate the subjects your audience is most enthusiastic about and discover related themes that may interest them. Immerse yourself in the niche interests and trends that engage your viewers while pinpointing new opportunities for content creation that align with their preferences. This innovative approach not only streamlines your process but also enhances your connection with the audience, leading to more impactful content.

Scraawl is an innovative suite of analytics tools aimed at helping you derive deeper insights from your datasets. Whether your focus lies in analyzing public data, multimedia content, unstructured text, or a combination of these elements, Scraawl offers robust capabilities to elevate your analytical efforts. Utilizing advanced artificial intelligence and machine learning methodologies, Scraawl delivers actionable insights that enhance your analysis process. Our dedicated team comprises developers, researchers, and data scientists who are committed to providing state-of-the-art analytics solutions. One of our flagship offerings, Scraawl SocL®, is a user-friendly, web-based tool designed for enterprise-level PAI listening and analytics. This platform effectively uncovers, examines, and visualizes online discussions and news data, equipping users with comprehensive 360-degree evaluations. With Scraawl, you can confidently navigate and interpret the complexities of data-driven insights.

Tubular stands out as the leading video intelligence platform, offering a detailed standardization and contextualization of the vast digital video landscape. By tapping into insights from over 4 billion videos and 16 million creators, you can enhance your content strategy with the best ideas from around the globe. Utilize contextual and comparative performance metrics to strategically position your media property, while crafting data-driven pitches that captivate advertisers. Gain insights into partnership dynamics across the ecosystem, aiding your prospecting, pitching, and future collaborations. Tubular's video ratings provide real-time performance metrics, such as views and engagement rates, enabling you to objectively assess the performance of video content, influencer partnerships, or specific creators over 1, 2, 3, 7, and 30-day intervals. This comprehensive approach organizes the video landscape for your benefit, with ContentGraph serving as Tubular's foundational framework that leverages machine learning to automatically categorize videos and creators across various platforms. With such powerful tools at your disposal, Tubular empowers you to navigate the complexities of video content creation and distribution more effectively than ever before.

Assessing human focus and emotional reactions to advertisements is essential for optimizing creative effectiveness and media productivity. Our emotion classification system stands out as the most precise, backed by an extensive AI training dataset that is culturally attuned. In an age filled with distractions, top brands leverage Realeyes to enhance their advertising outcomes and capture maximum viewer attention. We analyze the attention and emotional reactions of your target audience as they engage with your content on their personal devices. Realeyes utilizes an AI-driven platform regarded as the most advanced available, employing webcams to gauge viewer engagement in a manner akin to human observation. The Audience Retention algorithm is fine-tuned using real performance data from advertisers and partners, ensuring accuracy. Initially developed from over 200 advertisements across seven different markets, this algorithm demonstrates an impressive 85% correlation with actual video view-through rates in the market, thus validating its effectiveness. By harnessing this data, brands can significantly improve their advertising strategies and connect more effectively with their audiences.

NPAW stands out as the premier provider of comprehensive video intelligence solutions tailored specifically for streaming platforms. The year 2021 witnessed significant evolution and vigorous competition within the video streaming sector, leading to both consolidation and transformative changes. This report delves into the key trends shaping the video landscape and evaluates their effects on user engagement and the quality of streaming experiences. By gaining insights into your audience's content preferences, you can curate more appealing and relevant offerings that resonate with viewers. Moreover, by grasping your users' content interests, you can design more effective marketing strategies. It’s crucial to identify the optimal timing and channels for promoting new releases. Additionally, fostering equitable and transparent business models with content partners can be achieved through analytics-driven payment structures based on consumption metrics. Ultimately, embracing these strategies can significantly enhance both viewer satisfaction and business performance in the competitive streaming arena.

Achieve exceptional understanding through audience insights, competitive analysis, and customized AI solutions. Connect meaningfully with targeted advertising, influencer strategies, and performance reporting. Utilize visual data analytics tools, monitor competitive landscapes, explore trending narratives, and much more. Access specific gaming ad target segments through leading Demand-Side Platforms (DSPs). These services are designed to meet your unique requirements, ranging from comprehensive market research to specialized gaming marketing intelligence. This holistic approach ensures that you remain ahead in an ever-evolving digital landscape.

Supported by analytics and advanced machine learning technology, our marketing platform provides a suite of user-friendly tools designed to launch cross-platform advertising campaigns that engage consumers at the right moment and in the right context. Additionally, it effortlessly converts product discovery into purchasing intent by enabling shoppable experiences directly from these advertisements. By analyzing what customers are searching, viewing, and purchasing, you can gain valuable insights into your market. Enhance your paid search initiatives with our tailored keyword suggestions and improve quality scores through our optimized shoppable landing pages. Identify the most suitable audience for your display advertisements and boost sales with our dynamic media shopping formats. Leverage our custom intent audiences to effectively target users, while enhancing engagement and driving sales by making your video advertisements interactive for shopping. Transform social media scrolling into actual purchases by utilizing our data-driven strategies and automation tools. Furthermore, customize ad creatives and landing page experiences to cater to your audience's preferences, ensuring a more impactful marketing approach. With these capabilities, you can truly elevate your advertising effectiveness and achieve remarkable results.

Gain immediate access to a vast and expanding reservoir of consumer insights. With continuous audience research involving more than 24 million panelists across 55 different markets, we refer to this as living data. This dynamic, interconnected intelligence consistently adapts and grows. Uncover the thoughts, emotions, actions, and purchasing behaviors of your audience from yesterday, five years ago, and today. Obtain actionable insights from your audience through a range of resources, from syndicated data and comprehensive custom research to quick surveys and polls. Arm yourself with the essential knowledge needed to create more effective campaigns. With a global network of over 24 million registered panelists, YouGov enables you to construct the most detailed understanding of your customers' intricate lives. Our innovative solutions empower some of the world’s most esteemed brands, media companies, and agencies to better investigate, strategize, implement, and monitor their marketing endeavors. Moreover, YouGov is dedicated to continuously being the largest, most representative, and most interconnected proprietary panel available in the market, ensuring that our clients always have the edge in understanding consumer behavior.

An exceptionally distinctive platform for planning and purchasing. Execute omnichannel campaigns by reaching a cohesive and singular audience. Blis serves as a comprehensive planning and buying solution, providing extensive, pertinent, and high-performing audiences that consistently achieve results surpassing KPIs for major global brands and media agencies, ensuring optimal campaign effectiveness. By leveraging advanced technology, Blis facilitates targeted outreach while maintaining seamless integration across various channels.

Discover key trends that are essential for your business. Azira’s data intelligence empowers operational leaders and analysts to evaluate trade areas, recognize consumer behaviors, and gain valuable insights into competitor activities. Marketers and advertisers seeking to enhance campaign success will find Azira’s data instrumental in audience curation through act-alike modeling, brand affinity, demographics, and other factors. With the ability to launch omnichannel campaigns through smooth integrations with the largest ad-serving platforms, you can effectively track and measure ROI both online and offline. This comprehensive approach not only enhances your marketing strategy but also positions your business for sustained growth in a competitive landscape.

Start constructing the future of your content distribution strategy today with AudiencePlus, enabling you to take control of your channel while utilizing AI and first-party data to gain unprecedented insights into your audience. In a landscape where competitors are stuck in outdated transactional methods, generating excessive noise that overwhelms potential buyers, it is essential to cultivate genuine relationships on a larger scale to stand out. By transforming website visitors and social media followers into devoted subscribers, you ensure direct communication with your audience, free from algorithmic barriers. Establish a cutting-edge media platform as an extension of your site to highlight your finest content without requiring development assistance. Utilize AI-driven workflows that draw from your own data to uncover profound insights into audience preferences and behaviors. Furthermore, harness valuable intent signals to guide your marketing strategies, pinpoint customers ready to make a purchase, and seamlessly connect them to sales with the necessary context to facilitate closure—this approach not only enhances engagement but also drives long-term success.

Annually, we conduct surveys with over a million individuals worldwide, enabling businesses to swiftly grasp evolving consumer trends. Our user-friendly platform is tailored for busy teams, facilitating the extraction of essential information, customized analysis, and seamless sharing. Identify your ideal customer using more than 250,000 profiling metrics. Utilize question charts to gain insights into the thoughts, emotions, and actions of your audience. Aggregate data and visualizations to craft a compelling narrative for your team. Combine various data points for comprehensive analysis and deeper understanding. Access unparalleled insights into consumer behavior through survey results that capture the perspectives, interests, and actions of billions of individuals globally. We consistently pose the same survey questions across different regions, allowing for detailed insights into local markets while also providing a broader global perspective. Discover what consumers genuinely think about your brand and its competitors, gaining valuable insights into industry leaders and their market positions. This holistic approach ensures that businesses can navigate the complexities of consumer perception effectively.

Inuvo's IntentKey is a cutting-edge AI-powered platform aimed at transforming audience modeling and targeting within the realm of digital advertising. Utilizing a unique large-language model that has been trained on over 110 billion web pages and processes around 100 million new URLs each day, IntentKey discerns consumer intent through a vast array of over 25 million AI-generated concepts, all while maintaining privacy by avoiding the use of personal data or tracking methods. The platform provides real-time updates every five minutes, allowing it to quickly adapt to changes in audience preferences and trends. Users can effortlessly generate custom audience models by simply entering a line of text or URL, and they have the option to run campaigns independently via their chosen demand-side platform or seek assistance from Inuvo's specialists for enhanced results. Additionally, IntentKey prioritizes transparency, enabling users to view the specific concepts that inform their audience models and how these models change over time. This level of insight not only fosters trust but also empowers users to make informed decisions in their advertising strategies.

BRIDGE CONNECT is a meticulously curated consumer audience database that relies on verified, opt-in email addresses to provide the most precise, current, and comprehensive profiles of real individuals. By beginning at the "human level," this platform associates each email with a person's name, mailing address, mobile habits, and countless lifestyle and digital indicators, all while adhering to privacy regulations and obtaining permission. Its user-friendly interface allows marketers to create highly specific audience segments and launch campaigns across various channels including email, display, mobile, social media, connected TV/OTT, video, and programmatic audio without the need for intricate integrations. With a vast repository of over 250 million stable, cookie-free profiles that are updated in real time, BRIDGE CONNECT empowers brands to transparently evaluate performance, optimize advertising expenditures, and retain complete control over their data, effectively linking businesses to their next customers with exceptional accuracy and scale. This innovative approach ensures that marketers can reach their desired audiences efficiently and effectively.

Velocidi is an e-commerce marketing solution that provides first-party audience solutions. Velocidi is used by brands and agencies to automatically segment their first-party audiences on major platforms for strategic marketing. Velocidi's award winning technology uses machine learning to predict customer behavior, creating highly targeted segments for campaigns that maximize revenue growth.

NetBase Quid, the next generation platform for consumer and market intelligence, delivers contextual insights to reveal market trends, connect with consumers, understand the story behind the market, and connect with customers.

Helping brands, agencies, and teams measure the value of sponsorships and understand their audiences

Khoros enables seamless interaction with your customers from the initial offer through to the final sale and beyond. Engage with your audience across their preferred channels, including messaging, chat, social media, email, SMS, and on both external and your own branded communities — we ensure you remain continuously connected. Our platform, powered by AI, is a reliable ally during both your peak successes and challenging crises. With Khoros, you benefit from enterprise-level workflows designed to manage complex deployments, accommodate high traffic, and fulfill the security and brand protection requirements of top global brands, all supported by an award-winning services team dedicated to your success. We go beyond being just a technology provider; Khoros offers exceptional services, coaching, and extensive industry knowledge, making us the ideal partner for your sustained growth and success in the long run. Together, we can foster enduring relationships and drive meaningful engagement with your customers.

Introducing a comprehensive platform designed for all aspects of digital customer interactions, specifically engineered to eliminate silos within organizations. Each day, numerous leading enterprises across the globe utilize Sprinklr to effectively manage their marketing, advertising, research, customer care, and consumer engagement across an impressive array of 23 social media channels, 11 messaging platforms, chat, SMS, and email. Transitioning from disjointed solutions to a cohesive platform offers numerous advantages, including enhanced collaboration among teams and channels, complemented by an integrated perspective of customers, context, and content to deliver superior experiences. Additionally, tap into valuable market, customer, and competitive insights, allowing for immediate and informed action. Gain an accurate, real-time understanding of essential brand metrics, such as awareness, product perception, customer loyalty, and overall user satisfaction, rather than relying on mere guesses about your brand's equity. This strategic shift not only optimizes customer engagement but also fosters stronger relationships that are built on informed decisions.

Unlike typical market research tools that depend on a singular data source and methodology, Helixa Discovery integrates various data sets for a more comprehensive understanding of any audience. You can create intricate personas that inform your strategies by analyzing audience interests, demographics, and psychographics, all meticulously adjusted to reflect the broader US population. The combination of your social listening tool with Helixa enhances your insights significantly. Dive deeper into the individuals behind the Tweets to learn about their interests, including their media preferences, brand loyalties, and motivational factors. Where interests intersect with consumption, the trusted MRI-Simmons (GfK) data, paired with the up-to-date capabilities of Helixa Discovery, enables you to link influencers, interests, media, and product consumption through a lens that mirrors real-world behaviors. This approach allows you to identify beneficial opportunities in your influencer marketing efforts. By discovering, validating, and ranking potential influencers, you gain insights into the quality and engagement level of their followers, ultimately broadening your reach and impact in the market. This holistic view not only enhances your marketing strategies but also empowers you to make informed decisions that resonate with your target audience.

Silhouette™ stands as the pioneering audience intelligence platform designed to define and engage anonymized personas through the analysis of earned media consumption, influencers, passions, personalities, and interests. By leveraging social data, Silhouette™ provides precise, actionable insights and media campaigns tailored to any specific persona or target audience. This innovative platform addresses the challenge of evaluating social influencer initiatives by linking social content engagement to tangible company revenue and various business metrics. For the first time, brands can transform their market research, marketing personas, and surveys into expansive, addressable audiences. At the heart of Silhouette™ is a comprehensive social identity graph that encompasses over 1.2 billion profiles gathered from 60 diverse platforms, more than a million websites, 300 million unique email accounts, and upwards of one billion IP addresses and mobile devices, making it a formidable tool in audience analytics. This extensive database equips brands with the capability to make informed decisions and tailor their strategies effectively.

Instant, actionable insights accessible to all. The live dashboard showcases a variety of dynamic visualizations that effectively illustrate the current status of your brand. Developed with our award-winning proprietary data visualization technology, it offers complete interactivity, seamless customization, and remarkable flexibility. Say goodbye to the tedious hours spent linking your data sources. With just a few clicks, you can securely connect your marketing platforms within a single cohesive environment, allowing our AI to reveal impactful insights presented through engaging visual formats. Create, personalize, and distribute insightful dashboards in just moments. Thanks to our innovative visualization builder, coding or data science knowledge is unnecessary; simply choose the visualizations you require, customize the metrics you wish to track, and modify the aesthetics to align with your brand identity. This user-friendly approach empowers anyone to harness the power of data effectively.