Best Audience Intelligence Platforms for X (Twitter)

Domo puts data to work for everyone so they can multiply their impact on the business. Underpinned by a secure data foundation, our cloud-native data experience platform makes data visible and actionable with user-friendly dashboards and apps. Domo helps companies optimize critical business processes at scale and in record time to spark bold curiosity that powers exponential business results.

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

Brandwatch is a leading Social Media Management and Consumer Intelligence solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Brandwatch offers one of the most unified social media management platforms around. You can discover, attract and engage with customers, and connect social data to what you already know, across departments and channels. You will love the easy-to-use interface, backed by our dedication to stellar support. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics.

Unified Social Media Marketing Platform. You can drive growth by understanding your audience and creating content they love. We have the right solution for you, no matter what your problem may be. Socialbakers makes it easy for you to create and implement the perfect social media marketing strategy. This includes everything from content planning, audience analytics, budgeting, and budgeting. Multichannel data can help you understand your audience personas, from social media to web. Our AI analyzes your first party data and organizes it into personas in a single click. Reduce the time and cost of audience research. Instead of spending money on static surveys, base your research on digital data. Socialbakers AI uncovers the interests and content preferences of your audience so that you can tailor your campaign strategy perfectly every time.

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

To understand the persona and characteristics of a particular social media audience, you can uncover their details or compare them with others. We provide deep-dive data in addition to standard breakdowns according to gender, marital status and age, as well as information by occupation, personal income, location, and marital status. Confirm the authenticity of the relationship between an influencer, their audience. Before you make your final selection of influencers to be part of a campaign, verify that followers and engagements are genuine or fake. Identify the media, brands, and people that have the greatest influence on your target audience. To quickly identify the most influential social media accounts that reach a specific target audience, search network-specific databases. Analyze multiple influencers, brands, and other users simultaneously.

Smartocto is an intelligent editorial analytics system that provides actionable data to the newsroom. Our mission is to optimize storytellers' output, making it more relevant, profitable, and impactful. We empower storytellers with crystal clear modular big screens and insightful historical reports, real time A/B headers and lead-in testing, and actionable notifications. This gives them the ability to turn data into action and optimize for online success. Our approach to data is different because we are journalists. We don't just show pageviews. We also show metrics on engagement, loyalty, and impact to help connect online publishers with their audience. We continue to create innovative features every day, sometimes with clients. Check out our website to find out if smartocto might be for you.

SemanticForce, the unified media/e-commerce intelligence platform and engagement platform, is SemanticForce. Through the power of deep listening, we make a positive difference. Traditional media listening platforms provide limited data types. The SemanticForce media intelligence platform provides visibility and intelligence on all your data. Our listening ecosystem offers a new level in intelligence and protection, from online news to forums, influencers to domains, pricing to ads, and from online news to forum discussions, our listening ecosystem is able to provide unprecedented visibility and intelligence. To spot trends and tap into relevant topics, organize millions of conversations on social media and news to identify them. Social media is a great place to find positive and negative feedback about your brand. You can quickly respond to negative conversations with real-time notifications.

The only platform that enables all digital customer experiences. Built to eliminate silos Sprinklr is used by thousands of enterprises around the globe every day to market, advertise and care for consumers via 23 social channels, 11 messaging channels and chat. Why switch from fragmented point solutions and a platform that is purpose-built and unified to support your business? You can leverage the power to collaborate across channels and teams with a unified view and context of your customer to create better experiences for them. Listen to and learn from customers, market, and competitive insights, and then take action in real time. Real-time insight into brand awareness, customer loyalty, brand perception, and user satisfaction will help you to avoid guessing at your brand equity metrics.

Burrelles has been a trusted and reliable partner in the media data service industry since its beginnings as a clipping service. Our media monitoring service combines human insight and sophisticated technology to provide you with curated coverage of national and local media, broadcast, social media, and online sources. This will ensure that you are able to see the most relevant coverage for you, your organization, as well as your public relations goals. Our comprehensive content curated from local and national media, broadcast, social media, and online sources is used by professionals in many industries, including public relations, marketing and research and development, marketing, research, and development, government, and Fortune 1000. Burrelles media management software is affordable due to its flexible media monitoring packages and ever-growing source list. We customize subscriptions to meet the needs and objectives of each client.

An integrated platform that facilitates mission-critical solutions in Media Intelligence and Media Management allows customers to meet them where they are. It also allows stakeholders to connect across the media lifecycle. The Mediaocean platform is tightly connected to the media ecosystem via APIs and bidirectional integrations. It is also encapsulated in an omnichannel data warehouse which provides unparalleled transparency, control and efficiency for omnichannel advertisement. The most important data is available where and when it is most needed. You can tap into the underlying foundation of normalized information and use it throughout the campaign's lifecycle to make decisions. End-to-end workflow to enable omnichannel buying at large scale. A standardized workflow is used to manage campaigns, regardless of whether they are digital, traditional, programmatic, or across open or closed ecosystems. To streamline operations and manage global spend, use custom media accounting.

Mobilewalla's audience segments allow you to reach your most valuable customers and prospects efficiently and effectively. Mobilewalla's audience segments are built from thousands of consumer data points. These audiences can be customized to deliver the right message at the right time to the right consumers. Our audience segments are available for use in digital and social media channels such as Facebook, Twitter, and Instagram. Mobilewalla data is rich and deep, allowing us to create a portrait of each device ID. Predictive modeling is used to identify patterns and group devices into segments. App usage gives us behavioral information that tells us a lot about our customers. Demographic insights offer additional background information. Mobilewalla verifies our gender and age segments using Nielsen DAR data and US Census data. GPS latitude/longitude location data can be retrieved from billions upon billions of daily signals to provide scale and accuracy.

Tubular is the most comprehensive platform for video intelligence that contextualizes and standardizes the digital video universe. You can bring the best ideas from the world to your content strategy. Know what the world is looking at across 4B+ videos, 16M creators, and organize it for you. You can position your media property using comparative and contextual performance metrics. And pitch data-backed ideas that will get marketers excited. To inform your prospecting, pitching and future partnerships, discover who is partnering with whom in the ecosystem. Tubular video ratings allow you to objectively evaluate the performance of individual creators, influencer partnerships, and video content over the first 1, 2, 3, 7 and 30-days. You organize the world of video. Tubular's organizational backbone is ContentGraph. It uses machine learning to automatically classify creators and videos across platforms.

Our marketing platform is powered by data and machine-learning and offers a range of tools that make it easy to activate cross-platform advertising campaigns. It enables you to meet people where they are, when they are ready. These ads can be used to create shoppable experiences that seamlessly turn discovery into demand. Based on the actions of your shoppers, you can learn a lot more about your market. Our keyword recommendations will help you to improve your paid search campaigns. You can also optimize quality scores with our shoppable landing page. Our rich media shopping formats will help you target the right audience for your display campaigns. Target with our custom intent audiences and drive engagement and sales through your video ads that are shoppable. Our data and automation can turn scrolls into sales via social media. Personalize your landing page and ad creative.