Lately's artificial Intelligence first studies what your social media audience would like to see, hear, or read. Then it creates a custom writing model based on what it has learned. It then uses the model to automatically atomize long-form video, audio, or text into dozens pre-tested social media posts based on what it has learned. Stop guessing what you should write. Lately's A.I. It creates organic content for social media that it knows your audience will love. Automately assemble any long-form video, audio, and text into dozens pre-tested social media posts that will increase engagement. Employees who don't know much about copywriting can create consistent, engaging content that converts to high-quality leads. Learn the key words, phrases, and values that create the messaging your brand's target audience wants to see, hear, or read.