Best Advertising Software for Tapad

Only independent platform for creative and analytics, omni-channel advertising, and creative marketing. TV, video, display and audio, as well as social advertising, can all be personalized, served, and measured from one platform. Innovid is the only omni-channel, independent advertising and analytics platform for television. We use data to personalize, deliver, and measure ads across the broadest range of channels, including TV, video and display as well as audio and DOOH. Our platform seamlessly connects all media and delivers superior advertising experiences throughout the audience journey. Through twelve offices in the Americas, Europe and Asia Pacific, Innovid serves a global client list of publishers, brands, and agencies.

Our award-winning, omnichannel DSP is the heart of Basis. It's designed to speed up and perform well so that your programmatic campaigns can thrive. Basis' artificial intelligence engine can help you achieve better campaign outcomes. Machine learning optimization or algorithmic optimization can optimize for a desired goal by automatically analyzing data from more than 30 campaign parameters. Optimize your performance by making smart decisions. Basis' powerful performance automation allows you to do more at scale. You can target users right away with powerful geo-fencing capabilities. This allows you to upload street addresses, select granular points on a mapping, and target specific places by category. You can create place-based audiences that are based on users who have visited a specific location, address, or category. Centro has over 15 years of experience with publishers to offer you the best-in-class PMP library, which includes more than 2,000 active private deals across hundreds top sites.

People first. Reach every digitally addressed adult on every device, screen, and household via the open web. OpenAudience is a people-based marketing platform that uses the open web. Three core pillars have been designed to enable the first-of-its-kind ability to unlock the walled garden of advertising efficiency and ease across the entire open web. The platform is built on privacy-by-design principles. Unify data with unprecedented accuracy and precision. Discover the truth about your customers and your audience. Superior advertising performance and increased yield are possible. All over the vast open web. OpenX is the best open web expert. OpenX has been running the industry's largest independent ad exchange for 10+ years. OpenX has unrivalled reach and scale all over the open web.

Flashtalking is the world's leading independent global ad server. It is ideal for advertisers who value data control and want to seperate media sales and delivery. Flashtalking's creative management tools allow advertisers to personalize at scale through activating feeds or data with Decision Trees. This creative decisioning interface allows them to activate feeds and data. Advertisers can reach their customers with one-to-one messaging through our native identity solutions and integrations to leading identity partners. Flashtalking's advanced analytics and reporting platform give advertisers a complete view of customer journeys and provide actionable insights.

Sizmek by Amazon believes that creating impressions that inspire is key to building lasting, meaningful relationships with your audience. We offer powerful solutions to make your creative and data work together in new ways and optimize campaigns across all media. Sizmek Ad Suite provides everything you need to create and distribute your messaging. You can harness the power of a global platform that delivers more than 1.5 trillion impressions per year. Sizmek Dynamic Creative Optimization allows you to create hundreds, if not thousands, of ads that are tailored to your audience. Sizmek Ad Suite can help you improve the relevance of your messages and increase campaign performance.

Maximize your premium inventory's yield. DV Publisher Suite gives you the measurement, insights and tools that you need to improve ad delivery and inventory quality. One of the first comprehensive yield solutions available for publishers, combining data automation and media quality insights to optimize inventory across all your inventory, direct-sold or programmematic. Maximize your revenue. DV allows you to focus on your core revenue-producing tasks and not spend valuable time managing spreadsheets. Using robust dashboards and reporting, you can aggregate all your revenue sources and data sources to make informed decisions. Visual campaign performance monitoring and pacing monitoring can help you optimize your operations and streamline billing. Discover high-performing inventory based upon brand safety, viewability, fraud and DV fraud to generate new revenue.

Beeswax offers a best-in class buying platform with unified UI and workflows. It also provides unique data access and premium curated inventory across all channels. Beeswax is based on transparency, customizability and control. It allows you to activate premium programmatic and gives you the ability to access it. Beeswax users can make the most of their programmatic information by logging at log-level. You can manage how you bid to determine which campaign pacing or cost savings priorities. Use the standard algorithms provided by traditional DSPs. Bid modifiers allow for quick and easy control of the UI with a single variable. Bid models can be used to optimize multivariate outcomes. These models are usually based on log-level data insights. You can choose from multiple optimization methods to optimize for unique KPIs that are specific to your campaign. Transparent optimization is possible with transparent optimization based upon campaign performance. You can tailor your reporting and campaigns to meet your goals.