Best Advertising Software for Nielsen Marketing Cloud

Skai is the best marketing platform for brands that want to plan, activate, and measure growth strategies through the most engaging digital channels. Skai is the only marketing platform that combines data-driven insights with best-of-breed optimizing to help brands make informed decisions, scale up and measure performance across Google and Facebook, Microsoft, Amazon and Walmart, Roundel and Apple Search Ads. Machine-learning algorithms and artificial Intelligence from Skai leverage market signals to help companies predict and keep up with the omnichannel customer journey. Skai is backed by Sequoia Capital and Arts Alliance, Tenaya Capital and Bain Capital Ventures.

TargetVideo is a video revenue and engagement platform that offers premium ad management and video monetization solutions. With a specialized platform for video distribution, superior video player and ad tech, in-house video production, and white-label OTT and CTV solutions for cross-channel monetization, TargetVideo is an all-in-one video ad solutions powerhouse.

Software for marketing agencies and businesses. Comprehensive Software to Help You Plan and Buy Media More Effectively. GaleForceMedia media planning and buying software is a web-based platform that streamlines media processes. GaleForceMedia allows media buyers to eliminate redundant requirements such as duplicate field requirements, manage media buys of different media types, accurately assess ad performance, and easily reconcile invoices. GaleForceMedia offers media buyers and planners a simple workflow that allows them to execute buys from one interface or module. Media buyers and planners can access GaleForceMedia from anywhere. It is a web-based platform. GaleForceMedia was created by media buyers for media buyers. We are aware of the frustrations in the industry and have created a software support system.

Only independent platform for creative and analytics, omni-channel advertising, and creative marketing. TV, video, display and audio, as well as social advertising, can all be personalized, served, and measured from one platform. Innovid is the only omni-channel, independent advertising and analytics platform for television. We use data to personalize, deliver, and measure ads across the broadest range of channels, including TV, video and display as well as audio and DOOH. Our platform seamlessly connects all media and delivers superior advertising experiences throughout the audience journey. Through twelve offices in the Americas, Europe and Asia Pacific, Innovid serves a global client list of publishers, brands, and agencies.

Sizmek by Amazon believes that creating impressions that inspire is key to building lasting, meaningful relationships with your audience. We offer powerful solutions to make your creative and data work together in new ways and optimize campaigns across all media. Sizmek Ad Suite provides everything you need to create and distribute your messaging. You can harness the power of a global platform that delivers more than 1.5 trillion impressions per year. Sizmek Dynamic Creative Optimization allows you to create hundreds, if not thousands, of ads that are tailored to your audience. Sizmek Ad Suite can help you improve the relevance of your messages and increase campaign performance.

A good digital video campaign cannot be run without support. DynAdmic curates digital advertising inventory from the top websites around the world using smart targeting, activating brand safety, and fraud security while focusing on campaign performance metrics. Contextual modeling is a powerful tool to create highly responsive audiences. DynAdmic can target viewers based on what they are watching in real-time. An AI-based audio recognition technology is used to understand the content of the videos. This is how we determine the best ad placement to convey your message. We create a personalized ad exposure that grabs people's attention. Your campaign can be designed around multiple categories and customized keywords lists, including celebrities, events, and so forth. There are endless customization options. To create a comprehensive list of top inventories, we analyze and store every ad placement performance metric.

Zefr is a video advertising platform which delivers pre-flight targeted video placements. Their platform allows advertisers to create scaled video campaigns that are based on brand preferences. This is possible with precision, control and effectiveness. Zefr's platform allows for dynamic targeting with nuanced, targeted targeting on YouTube's most brand-relevant videos. Our solutions enable precise targeting of video content on the largest video platform in the world. Aligning with the right content is key to brand success in online videos. Your ad will have immediate media impact and long-term brand success if it is placed in the right context. Here's how it works. Zefr searches YouTube for every video. The meta-data is then analyzed to determine the context and relevance of the video for brands to advertise against. Our proprietary model predicts the number of views and impressions needed to scale your campaigns.

AcuityAds, a top technology company, provides marketers with a one-stop solution to omnichannel digital advertising. It offers the best-of-category return for advertising spend. Its journey automation technology, called illumin™, allows for planning, buying, and real-time insight from one platform. Using its proprietary Artificial Intelligence, the company's unique programmatic capabilities allow it to bridge the gap between planning and execution. The company offers a comprehensive ecosystem of brand safety, inventory, and fraud prevention partners. This allows them to offer trusted solutions that deliver high-quality results for the most demanding marketers. Our proprietary Consumer Valuing Tool anchors the AcuityAds product line. Our algorithm analyzes thousands of signals from the consumer journey and weighs their impact on conversion. These key signals can then be used to identify new opportunities for prospecting in a wide variety of ad formats.

Retailers and brands can work together to increase customer value. Retail media, data monetization, and omnichannel personalization solutions for specialty, grocery, and drug retailers. Self-serve analytics and customer targeting powered by data science. AI-driven, one-to-one interactions across all channels. Brand collaboration out of the box. Monetize data and media assets. NIQ Activate’s retail media solution leverages AI to help retailers increase their margins. This is done by accelerating the launch and activation of their retail network. Retailers and brands can use NIQ Activate’s retail media solution to identify risks and opportunities in advertising and offers. NIQ Activate’s predictive audience-building capabilities can be used to create hyper-targeted advertisements that match customer preferences and brand objectives.

Maximize your premium inventory's yield. DV Publisher Suite gives you the measurement, insights and tools that you need to improve ad delivery and inventory quality. One of the first comprehensive yield solutions available for publishers, combining data automation and media quality insights to optimize inventory across all your inventory, direct-sold or programmematic. Maximize your revenue. DV allows you to focus on your core revenue-producing tasks and not spend valuable time managing spreadsheets. Using robust dashboards and reporting, you can aggregate all your revenue sources and data sources to make informed decisions. Visual campaign performance monitoring and pacing monitoring can help you optimize your operations and streamline billing. Discover high-performing inventory based upon brand safety, viewability, fraud and DV fraud to generate new revenue.