Best Video Advertising Platforms for Nielsen Marketing Cloud

Only independent platform for creative and analytics, omni-channel advertising, and creative marketing. TV, video, display and audio, as well as social advertising, can all be personalized, served, and measured from one platform. Innovid is the only omni-channel, independent advertising and analytics platform for television. We use data to personalize, deliver, and measure ads across the broadest range of channels, including TV, video and display as well as audio and DOOH. Our platform seamlessly connects all media and delivers superior advertising experiences throughout the audience journey. Through twelve offices in the Americas, Europe and Asia Pacific, Innovid serves a global client list of publishers, brands, and agencies.

Sizmek by Amazon believes that creating impressions that inspire is key to building lasting, meaningful relationships with your audience. We offer powerful solutions to make your creative and data work together in new ways and optimize campaigns across all media. Sizmek Ad Suite provides everything you need to create and distribute your messaging. You can harness the power of a global platform that delivers more than 1.5 trillion impressions per year. Sizmek Dynamic Creative Optimization allows you to create hundreds, if not thousands, of ads that are tailored to your audience. Sizmek Ad Suite can help you improve the relevance of your messages and increase campaign performance.

A good digital video campaign cannot be run without support. DynAdmic curates digital advertising inventory from the top websites around the world using smart targeting, activating brand safety, and fraud security while focusing on campaign performance metrics. Contextual modeling is a powerful tool to create highly responsive audiences. DynAdmic can target viewers based on what they are watching in real-time. An AI-based audio recognition technology is used to understand the content of the videos. This is how we determine the best ad placement to convey your message. We create a personalized ad exposure that grabs people's attention. Your campaign can be designed around multiple categories and customized keywords lists, including celebrities, events, and so forth. There are endless customization options. To create a comprehensive list of top inventories, we analyze and store every ad placement performance metric.

Zefr is a video advertising platform which delivers pre-flight targeted video placements. Their platform allows advertisers to create scaled video campaigns that are based on brand preferences. This is possible with precision, control and effectiveness. Zefr's platform allows for dynamic targeting with nuanced, targeted targeting on YouTube's most brand-relevant videos. Our solutions enable precise targeting of video content on the largest video platform in the world. Aligning with the right content is key to brand success in online videos. Your ad will have immediate media impact and long-term brand success if it is placed in the right context. Here's how it works. Zefr searches YouTube for every video. The meta-data is then analyzed to determine the context and relevance of the video for brands to advertise against. Our proprietary model predicts the number of views and impressions needed to scale your campaigns.