Best Advertising Software for ironSource

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

XMP by Mobvista is the ultimate solution for app marketers looking to simplify their multi-channel advertising efforts. With cross-channel media buying, multi-dimensional data analysis, and bulk creative management capabilities, XMP makes it easy to manage campaigns across global media platforms and SDK ad networks. XMP provides detailed reporting and analytics, allowing marketers to track performance across all channels within the platform.

ASTRAD DSP can help you achieve all your branding and performance objectives. Our platform is designed to help you succeed in your marketing, with everything from a transparent and safe environment to innovative AI models. You can take your campaigns to the next level without having to worry about where your ads should be placed. With a DSP, you can spend less time worrying about ad placement. The DSP uses data to place the ads in the best spots. You can then focus on reviewing analytics and seeing the results. Scale your brand globally. Our platform gives you the ability to reach a global audience. All in one place, you can see how your campaigns perform in real-time. You can also use detailed analytics to customize your ad strategy. Place your ads at the right places to get the best results. Access your audience on all devices, including desktop, mobile, tablet and connected TV. Deliver your ads to places where your target audience already frequents.

Yandex offers a single solution for app monetization. We configure your app and help you to increase earnings up to 2x. We set up a single system of mediation and configure ad networks for all advertising networks. We then monitor the effectiveness and update settings as necessary. We aggregate all revenue from advertising networks and pay out once a month. This means that there are no minimums for each network. We provide step-bystep instructions on how to integrate the SDK in your app. We can help you switch quickly from other mediation platforms. You only need to create one account, and you can access all advertising networks. We support all popular ad formats: banners and rewarded videos. Interstitial ads, app-open ads, native ads, and interstitial ads. We identify the ad network that will give you the best return based on your target country and region.

Every day, track and monitor every data point within your MMP. You will receive daily alerts about campaigns and creatives which are affecting your ROAS, or acting in an unexpected way. Monitors metrics for campaigns and creatives and sends alerts if they exceed expected thresholds. Segwise integrates seamlessly with all data sources, regardless of where they are stored. Key features include anomaly detection, alerting, and cost-per-custom-event monitoring, providing a comprehensive view of campaign performance. Segwise monitors the impact on revenue and retention metrics of LiveOps and product changes such as new app versions and experiments. Users can get started with a 14 day free trial that does not require engineering resources or a credit card. They can be up and running within two minutes. The platform integrates seamlessly into various data sources and offers a no-code solution requiring no engineering effort.

Maximize your premium inventory's yield. DV Publisher Suite gives you the measurement, insights and tools that you need to improve ad delivery and inventory quality. One of the first comprehensive yield solutions available for publishers, combining data automation and media quality insights to optimize inventory across all your inventory, direct-sold or programmematic. Maximize your revenue. DV allows you to focus on your core revenue-producing tasks and not spend valuable time managing spreadsheets. Using robust dashboards and reporting, you can aggregate all your revenue sources and data sources to make informed decisions. Visual campaign performance monitoring and pacing monitoring can help you optimize your operations and streamline billing. Discover high-performing inventory based upon brand safety, viewability, fraud and DV fraud to generate new revenue.

Beeswax offers a best-in class buying platform with unified UI and workflows. It also provides unique data access and premium curated inventory across all channels. Beeswax is based on transparency, customizability and control. It allows you to activate premium programmatic and gives you the ability to access it. Beeswax users can make the most of their programmatic information by logging at log-level. You can manage how you bid to determine which campaign pacing or cost savings priorities. Use the standard algorithms provided by traditional DSPs. Bid modifiers allow for quick and easy control of the UI with a single variable. Bid models can be used to optimize multivariate outcomes. These models are usually based on log-level data insights. You can choose from multiple optimization methods to optimize for unique KPIs that are specific to your campaign. Transparent optimization is possible with transparent optimization based upon campaign performance. You can tailor your reporting and campaigns to meet your goals.