Best Advertising Software for AdMedia

Founded in 2011, Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven app marketers. We empower marketers to measure what matters with tools that deliver better insights and actionable data in one operational platform. App marketers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other mobile measurement partner. Kochava hosts a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem. Headquartered in Sandpoint, ID, the company has offices globally.

Search Ads 360 serves as a comprehensive search management solution designed to assist both agencies and marketers in effectively handling extensive search marketing initiatives across various engines and media platforms. The platform's streamlined workflows and robust reporting capabilities empower users to execute campaigns efficiently, while its automated bidding features enhance overall performance. Integration with the Google Marketing Platform allows users to oversee and monitor digital campaigns seamlessly from one location, facilitating intricate cross-channel buying, reporting, and attribution. If you were to forgo Search Ads 360, you would face the challenge of managing ads and keywords separately on each search engine, complicating the analysis of performance metrics across different platforms. Additionally, the absence of Search Ads 360 would mean losing the advantage of its advanced automated bidding strategies. By utilizing Search Ads 360, you not only save valuable time and minimize complexity but also enhance your ability to make informed decisions, ultimately boosting your Return on Investment (ROI) in search marketing significantly. With these benefits, Search Ads 360 proves to be an essential tool for maximizing search campaign effectiveness.

Pixalate stands as the premier platform for safeguarding against fraud, enhancing privacy, and ensuring compliance analytics in the realms of connected TV (CTV), mobile applications, and websites. The programmatic supply chain presents a notable challenge regarding trust and safety for both advertisers and publishers. By deploying a pre-bid blocking mechanism, Pixalate effectively curtails invalid traffic (IVT) across CTV, mobile applications, and websites, encompassing a vast network of over 5 million apps, 80 million domains, and 300 million OTT devices. The platform delivers insightful analytics aimed at fraud detection, brand protection, and ensuring display visibility, while vigilantly monitoring more than 5 million apps and 80 million domains to identify over 40 different forms of IVT. Furthermore, Pixalate has unveiled Supply Path Quality (SPQ), which is recognized as the first analytics platform dedicated to optimizing supply paths for ad fraud and inventory quality, driven by the examination of the Supply Chain Object (SCO) from the bitstream. Additionally, the platform provides advanced technology to evaluate child-focused applications available in Google and Apple app stores, further enhancing its comprehensive suite of tools. This innovative approach not only protects users but also fosters a more transparent advertising ecosystem.