Best Advertising Software for Acxiom InfoBase

eBay Inc. is a global leader in commerce that connects millions worldwide. We exist to create economic opportunity for entrepreneurs, individuals, businesses, and organizations of all sizes. Our brands include eBay Marketplace and eBay Classifieds Group. They are available in 190 countries around the globe. Sellers have the opportunity to grow their business without any barriers to entry, regardless of their size, background, or geographical location. We do not compete with our sellers. When sellers succeed, we win. Our Marketplace and Classifieds platforms offer a highly personal experience, with a wide selection and great value.

All of our work is focused on making data accessible and safe for businesses. Our Safe Haven platform empowers customer intelligence, engages customers on a large scale, and opens up new opportunities for business growth. Our platform gives enterprises full control over how data is accessed and used with industry-leading software solutions for data activation, identity, and collaboration. You can gain access to data, generate valuable business insights, and drive revenue. However you retain full control over data access and use at all times. You can accurately address your target audiences across any channel, platform or publisher, and safely translate data between identity space spaces to improve results. You can protect your customer data using the most advanced privacy-preserving technologies and advanced techniques that allow for data movement to be minimized while still allowing insight generation.

Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Who uses Lotame? Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

Connect the dots from multiple data sources to identify and take advantage of new opportunities for business growth. The transformative currency of media measurement in a multi-platform world is what you need to build your business around. You can understand the impact of media and marketing activities so that you can improve ROI and make confident future decisions. Cross-platform measurement is essential for informed business decisions in a complex media environment. We help advertisers, media brands, and media properties to connect the dots to grow businesses. You can activate a powerful suite audience, contextual, as well as cookie-free predictive targeting solutions that reach cross-platform audiences. Programmatic advertisers can access actionable target audience in the DMP/DSP of their choice for digital, mobile, DOOH, and podcast campaigns.

Our award-winning, omnichannel DSP is the heart of Basis. It's designed to speed up and perform well so that your programmatic campaigns can thrive. Basis' artificial intelligence engine can help you achieve better campaign outcomes. Machine learning optimization or algorithmic optimization can optimize for a desired goal by automatically analyzing data from more than 30 campaign parameters. Optimize your performance by making smart decisions. Basis' powerful performance automation allows you to do more at scale. You can target users right away with powerful geo-fencing capabilities. This allows you to upload street addresses, select granular points on a mapping, and target specific places by category. You can create place-based audiences that are based on users who have visited a specific location, address, or category. Centro has over 15 years of experience with publishers to offer you the best-in-class PMP library, which includes more than 2,000 active private deals across hundreds top sites.

Adelphic provides marketers with a holistic view of their audience using your customer data and Viant's 1st- and 3rd-party data. This allows them to make better media decisions and investments. Match your customer data with 250 million registered users to quickly forecast, manage, target, and manage new segments. Intelligent lookalike modeling allows you to define audience segments using known attributes like demographics, purchase history, web browsing activity, or other information. Fully integrated platform links devices and offline activities to real people, allowing you to seamlessly execute and measure your campaigns. Advertisers can run programmatic media campaigns across all devices with our self-service DSP. This eliminates the need to worry about data loss and modeling techniques. Adelphic, unlike other DSPs, is powered by first party data, which allows for the precise targeting of people-based targeting.

The Integrated Advertising Platform. Software for agencies and advertisers. A complete suite of complementary tools that allows you to track, identify, and engage with your audience through a variety of channels. We have created the most transparent and open advertising technology platform available. Each product has strong stand-alone capabilities, but can also be used in conjunction with other products on our platform to achieve greater results. All of this is supported by an open approach that integrates seamlessly with other leading technologies and services to ensure maximum results. As one of the largest independent and private advertising technology companies in the world, we provide local service with a global reach.

Maximize your ROI by understanding how marketing and advertising impact audiences throughout the customer journey. Find out what your audience wants and connect them with the media, music, and video content that they enjoy. You can measure the impact of your campaigns on your brand objectives. Personalize video content using show and celebrity data.

Our Omnichannel DSP allows marketers the ability to manage truly omnichannel campaigns across all channels, including mobile, display and social media. It also gives them access to our global ecosystem for premium supply. We provide the complete set of capabilities required to manage coordinated Omnichannel Campaigns including execution, creative management and reporting from a central location. This allows marketers to transcend channel buying silos and focus on creating great consumer experiences and incremental business outcomes from their marketing.