Best Account Based Marketing Software for Drift

The Outreach Sales Execution Platform allows sales teams to create pipeline efficiently and predictably close a greater number of deals. Outreach is the only platform that empowers all sales organizations -- from sellers, to front-line managers and sales leadership to ops -- to close more pipeline. If you want to win more sales by personalizing, prioritizing and analyzing your sales activities, then turn to Outreach. Outreach is the #1 platform for sales engagement that helps sales teams be more effective. Outreach can help you achieve your sales targets by optimizing workflows and creating pipelines. The top tools include sales sequences, dialer, tracking and email, outreach everywhere, content and email templates, analytics, reporting, and coaching analytics.

Adobe Marketo Engage is a comprehensive marketing automation solution designed to help organizations attract, engage, and convert the right buyers at scale. Powered by AI, it centralizes campaign planning and execution across multiple channels, including email, web, events, and digital advertising. The platform builds dynamic customer profiles through automated data capture, enrichment, and native CRM synchronization to ensure sales and marketing teams operate from the same source of truth. Marketers can design sophisticated nurture programs and multi-step campaigns that guide prospects through the full customer lifecycle. Built-in generative AI enhances productivity by assisting with content creation for emails, landing pages, chat interactions, and webinar follow-ups. Advanced analytics and attribution tools provide granular insight into campaign performance and revenue contribution. Additional integrations with Adobe Experience Manager and Adobe Express streamline asset management and creative production. Features like live webinar dashboards and CRM sync monitoring improve operational visibility. Marketo Engage supports account-based marketing strategies and cross-channel personalization to accelerate deal velocity. With enterprise-grade security and compliance capabilities, it is built to support organizations of all sizes in driving measurable marketing impact.

6sense Revenue AI™, eliminates guesswork and provides the data and visibility your revenue team needs to create and convert high quality pipelines into revenue. 6sense Revenue AI™, which eliminates the time-consuming, expensive guesswork that has plagued B2B revenue departments for decades, drives predictable revenue growth. Maximize every digital investment. Illuminate hidden buyer behavior. Analyze millions upon millions of data points to uncover in-market accounts. You can drive the right action at every moment, across all channels. Many companies want what your offer, but martech systems aren't able to accurately detect buyer interest. The Dark Funnel™ is where this vital, hidden data is kept. 6sense analyzes and illuminates these insights. Automate prospect follow-up with AI-powered conversational email. Sales and marketers can create personalized emails with AI-powered 6sense® Conversational Email to convert prospects into sales meetings.

Kwanzoo provides AI Go-to-Market (GTM) automation solutions that engage 10X more high-intent buyers to grow your sales pipeline. Our unique AI GTM tech, along with our GTM On-Demand service aggregates all relevant buying signals (both person and account-level) and delivers automated, always-on, and a 1:1 personalized message sequence to each individual prospect through emails, LinkedIn and phone calls. As a result, our customers boost SDR productivity, lower sales costs, and grow revenues. Kwanzoo's AI GTM tech de-anonymizes USA site traffic, to generate warm leads with full contact info (work/personal email, LinkedIn URL, mobile phone number). It also finds individual, in-market USA-based buyers from across the web, who are researching products and solutions, similar to yours, RIGHT NOW! Finally, its Account Intelligence capabilities track all buyers from global companies (all geos supported) engaging on any website. Sales can then pursue high intent buyers through emails, LinkedIn and phone calls.

By adopting an API-first strategy, we ensure that you have access to modern, user-friendly APIs that enable you to harness powerful business data in just a few minutes. Utilize our cutting-edge real-time automation engine to enhance your workflows with enriched data. You can track companies visiting your site for Account-Based Marketing purposes, even if they haven’t completed a form submission. Our Real-time Intel utilizes advanced machine learning and natural language processing to analyze IP addresses, uncovering the identities of companies that are engaging with your website. This allows you to focus less on generating initial interest and more on nurturing leads that are already showing intent. Additionally, you can monitor which specific pages are being accessed, empowering your sales representatives to customize their outreach based on the interests of prospective clients. You also have the flexibility to designate certain pages as high-intent, ensuring these are prioritized in your strategy. Furthermore, receive instant notifications through your preferred channels, such as email or Slack, whenever a potential lead demonstrates significant interest. This streamlined process enables your representatives to promptly engage with the right prospects, maximizing your chances of conversion. With these tools at your disposal, you can effectively enhance your business’s outreach and drive stronger results.

Triblio's Account Based Marketing solution seamlessly combines both inbound and outbound marketing efforts alongside sales strategies to enhance revenue generation. The platform empowers our esteemed clients to execute focused advertising, tailor web experiences, and deploy sales triggers designed to attract demand from their key target accounts. With its ability to integrate with a diverse array of marketing, sales, and analytics tools, Triblio recognizes the critical need for coordinating multichannel campaigns effectively. Our proprietary intent data encompasses 175 million global profiles and 5 billion monthly interactions, enabling us to identify accounts that are currently seeking your products and services. Using an intuitive drag-and-drop editor, you can create and manage intricate multi-channel, multi-stage ABM campaigns that guide prospects from initial interest all the way to successful closing. In addition, users can effortlessly construct multi-step, multi-channel ABM campaigns that automatically support buyers throughout the entire purchasing journey, ensuring a smooth and engaging experience. This comprehensive approach not only enhances client engagement but also significantly boosts the likelihood of conversion at every stage of the sales process.

Explore the innovative realm of AI-driven advertising strategies with Demandbase. This tool provides a dedicated Account-Based Marketing platform tailored for B2B businesses, allowing you to implement Account-Based Marketing effectively throughout your entire sales funnel. Construct a targeted list of prospective companies that align with your offerings, utilizing insights that extend far beyond standard firmographic information, including product engagement, organizational compatibility, cultural alignment, financial capacity, interests, investments, and existing business connections. Identify key decision-makers within your target companies as they navigate the web. Capture their attention with customized messaging and advertisements that address their unique challenges and requirements. Offer an exceptionally tailored experience for every visitor to your site, adjusting elements like headlines, content, visuals, calls to action, and downloadable resources. Equip your sales team with valuable insights that enhance engagement and improve the quality of customer interactions, ultimately aiding them in successfully closing deals. This comprehensive approach ensures that your marketing efforts resonate deeply with potential clients, fostering stronger relationships and driving long-term success.