Marpipe is an innovative design platform designed to gather authentic creative data. In just three minutes, users can generate thousands of ad variations, deploy them, and receive immediate insights categorized by individual components. Advertising has the potential to be widespread, impactful, and persuasive; however, it has increasingly become dominated by technical jargon, political influences, and unwarranted assumptions over the last ten years. It's time to strip away the complexity and return to the fundamentals. Marpipe aims to ensure accountability for both design and media teams by asking straightforward questions: Did my ads succeed, and if not, why? This approach emphasizes simplicity and clarity. Through its creative testing and design platform, Marpipe removes uncertainty, presumptive thinking, and internal blame games. By connecting designers with brand marketers, our platform delivers critical analysis and insights that reveal which creative elements effectively drive results. Instead of relying on AI and making assumptions, we enable you to present every available option to your audience and allow them to choose what truly resonates with them, fostering a more engaging advertising experience. Ultimately, this empowers brands to make informed decisions that can enhance their impact in the market.