Jack William Bell's Journal: Jean-etic Modification

Say it isn't so! After 150 years Levi Strauss & Co. is changing the fit of their classic 501 jeans. Apparently they are making the legs and rear a bit wider.

I predict Jay Leno is going to be all over this. "What is happening in this country? Are our butts so big now that even Levi's has to do something?"

Anita thinks I shouldn't care. After all I just buy whatever jeans Costco has in stock. But I remember my first job in a western clothing store, having to explain to the customers how to properly fit 501's because they would shrink two inches in height and one in the waist. Including explaining that this was a good thing because the jeans would form themselves to your body in the process...

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