rosarito's Journal: How YouTube's Algorithm Works?

YouTube is one of those platforms which tries to make its algorithm mechanics as available as possible. The firm wants creators to know the algorithm and how it works, because it will help them understand what they need to do on the platform and it will result in better content. In this post, allow us to guide you on how the algorithm of YouTube works.

The Purpose of YouTube's Algorithm

YouTube wishes to guarantee that it offers each viewer the specific content that they will enjoy. It can happen when someone looks for a particular topic in the search bar, scanning through suggested videos or simply browsing the home page. Thousands of hours of video are uploaded on the platform every minute, and the algorithm should act as a matchmaker between the videos and the viewers.

YouTube is a search engine similar to (and owned by) Google. Therefore, the engineers behind its algorithm work hard to guarantee it knows how to recognize the content and quality of videos and serve them to the perfect audiences at the ideal time.

However, how do we, as creators, guarantee that our content does not get lost within the shuffle? Like everything else in life, most people try to "play the system." However, similar to Google, the algorithm is refined and will penalize content which it percepts to be "fishy". The good news here is that working with the algorithm of the platform goes hand-in-hand with creating content which your target audiences will surely enjoy.

Vital Components of YouTube's Algorithm

Whenever uploading a video, there are four crucial things that a creator should pay attention to:

• Tags
• Description
• Thumbnails
• Titles

All of these must reflect precisely what the video is about, because YouTube isn't very friendly to "fakers" or frauds. You need to keep your titles short, between 60 to 70 characters in length, to guarantee that they do not get cut off in the search results. For instance, if the video is about utilizing After Effects Templates in the videos, you need to ensure the keywords are found in the title and that the title is concise and relevant to the topic of your video.

The same thing goes for the video descriptions. The platform suggests writing accurate video descriptions which are one to two paragraphs long. Often, creators will include "Subscribe to my channel" in the description, without being aware that this can ruin the performance of their video. You need to give your content the best opportunity of showing up in the search results. That can only be done by crafting clear, understandable and useful video descriptions.

You also need to take time to include relevant tags to your videos too. Not only do you wish people to find your content, you also want them to keep watching your videos and not "click off" after a few seconds of playing them. If your viewers click on a video but do not find what they're searching for, that will surely ruin the overall performance of your video and mess up with your channel statistics as well. In case you didn't know yet, YouTube is very strict when it comes to tags and will punish channels with deceptive metadata that is only meant to "push" your content up the ranks, regardless of targeted niches and audiences. This means that if your video is a movie review and you wrote "cute puppies" or "make up" in your metatags and it has nothing to do with what your content is about – you will be penalized for using deceptive metadata and essentially hurt yourself in the process.

Ultimately, personalize your thumbnails and make them unique. When your video shows up in the search results, your thumbnail is what makes viewers click on it. Users select your videos in the search engine, as the thumbnail caught their attention. That will help your video move from the tenth position to the number one position in the search results ranks. Moving up the ranks means that more video views will be go to your content, and less for your opponents.

You also need to employ several keywords in the thumbnail picture and ensure that it is easy to read and clear to the viewers. If you have your design resources, you also need to ensure you employ them to multiply your YouTube efforts tenfold.

As well as knowing all the algorithms of YouTube, you can buy YouTube views for your videos so you can get more views. Views are one of the main engagement factors on the platform – the more people who watch your videos for longer periods, the higher your videos will be ranked in the platform's search engine results page. Therefore, combining knowledge of how the algorithm works with promotional services such as buying views can guarantee your success on YouTube.