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Journal doublem's Journal: International Eat an Animal for PETA Day 15

If you haven't heard by now, PETA has started yet another offensive ad campaign:

This one really reaches bottom-they are using Holocaust terminology, quotes, and pictures to liken the "slaughter" of animals to the slaughter of the Jews by the Nazis.

I've already received a letter from a child of Holocaust survivors who is, of course, extraordinarily offended. But here's the thing: PETA is known for this kind of outrageous publicity stunt-and that's what it is, an outrageous publicity stunt-and while I am also offended and outraged, there is absolutely nothing we can do that will make PETA change their ad campaign. I'm sure they knew exactly what they were doing, have a plan in mind, and, if they withdraw the campaign, will do it according to their deadlines and their decisions.

So let's make up our own outrageous publicity stunt. Let's designate Saturday, March 15th, as International Eat an Animal for PETA Day. Everybody set the date on your calendar, and either go out and enjoy a great steak, or cook one at home. Or cook up some chicken or fish or anything else that PETA wouldn't want you to eat. And let's let PETA know how their ad campaign has affected us.
Send a letter to PETA something on the order of this one: (You can cut and paste, but you can also write your own.)

        Dear PETA,

        I found your new ad campaign, "The Holocaust on your plate," offensive and outrageous. But I don't expect your organization to suddenly develop any sense of tact or human decency, so I thought I'd tell you what your campaign has wrought:

        March 15th has been designated "International Eat An Animal For PETA" day. On that day, I'll be chowing down on a juicy steak, or chicken, or perhaps I'll have lobster-fresh, of course, chosen from the tank specifically for me. Maybe I'll have a plate of ribs at my local barbecue restaurant. Then there's that great seafood restaurant with the poached salmon and the delicious crabcakes. I could take my family there.

        America's a free country, and you have the right to say what you want, no matter how offensive I think it is. But as a result of your insensitivity to those millions of people who died in the real Holocaust, and to the survivors and their descendants, I and my family will show PETA the same kind of insensitivity.

        And have a great, meat-filled dinner, while we're at it.

        Chew on that.

Fellow webloggers: Please feel free to join in and put up your own letter for your readers to grab. Here are the contact addresses.

Obviously, the above letter needs to be changed for the international crowd. There are more country contacts on the page.

It's like my father taught me: Don't get mad. Get even.

-- Meryl Yourish, at

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International Eat an Animal for PETA Day

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  • Like the message, sent one to PETA and will be eating meat on the 15th - perhaps for breakfast, lunch and Dinner
  • Make me glad I'm on the Atkins diet. :)
    Meat meat and more meat!
  • I like this solution [].

    Nullify the PETA moral crusade by sponsoring a PETA member by eating three times as much meat as you would normally. Offer to stop if they start eating meat. By remaining a veggie, they are leading to more animals being eaten.
  • I got a response in under two minutes

    Thank you for offering your thoughts on our "Holocaust on Your Plate"
    Campaign. I want to explain further why we decided to do this campaign
    and why we think it's so important.

    As a Jew, and on behalf of the Jewish people in the PETA office, some of
    whom came up with the idea for the creation of this project, please let
    me assure you that the intention of the display is to decrease the
    amount of cruelty in the world, not to minimize the human suffering that
    occurred during the Holocaust.

    It might help for you to know that this project is funded by a Jewish
    philanthropist who has spent the last 25 years working with prominent
    Jewish organizations that highlight the atrocities that took place
    during the Holocaust. This donor is one of many compassionate people who
    recognize the moral and ethical imperative of making the public aware of
    the parallels between what was done to Jews and others in World War II
    and what is being done to animals kept in intensive confinement systems
    and slaughtered for food today.

    The concept of our campaign originated with Nobel Prize-winning Yiddish
    author and vegetarian Isaac Bashevis Singer, who said, "In relation to
    [animals], all people are Nazis; for [them], it is an eternal
    Treblinka." As you may know, Singer fled Europe as the Nazis were coming
    into power and lost most of his family in the Holocaust. He became a
    vegetarian as a result of what he lived through and what he saw. He
    spoke out in favor of vegetarianism until his death in 1991. His
    argument was that it doesn't matter who the victims are-we must speak
    out against all atrocities and cruelties and help to stop them.

    While the exhibit is shocking and very hard to look at, please consider
    visiting our Web site, where you'll read what many
    Holocaust survivors and their families have said about the fact that it
    is not only appropriate, but necessary to learn from the Holocaust and
    apply these lessons to help the weakest among us today: the animals. We
    honor victims of the Holocaust by remembering what they went through,
    doing our part to lessen violence on all levels, and by making sure that
    we learn from this history.

    As a child, I read about and studied the Holocaust, and one of the
    things that has stuck with me for years has been the stunning reality
    that as 11 million people were spit on, mocked, beaten, and gassed,
    millions more-those who were not in fear for their lives-looked on and
    let it happen because it didn't affect them directly. PETA is asking
    people to stop this from happening today.

    Most animals raised for food each year in the United States live on
    "factory farms," where to maximize profits, producers raise the most
    animals in the least amount of space possible. Overcrowded in small
    cages or stalls, most never see the sun, breathe fresh air, or feel
    grass beneath their feet. Frightened infants are torn from their
    distraught mothers. Chickens have their beaks cut off; cows have their
    horns pulled from their heads; pigs are castrated-all without
    painkillers. Then these animals are crowded into filthy, slippery
    transport trucks in all weather extremes and taken to slaughterhouses
    where they are strung up by their legs and have their throats slit-often
    in full view of each other. The entire time, these self-aware animals
    live and die in fear and pain. All we are asking people to do is
    consider and reject what animals are being forced to go through every
    day just because people don't relate to them.

    Dr. Helmut Kaplan, a scholar and philosopher, said, "Our grandchildren
    will ask us one day: Where were you during the Holocaust of the animals?
    What did you do against these horrifying crimes? We won't be able to
    offer the same excuse for the second time, that we didn't know." The
    Holocaust happened because people turned a blind eye to cruelty. Will we
    now turn our backs on cruelty and injustice again? Every time a person
    sits down for a meal, he or she chooses whether to support the holocaust
    against animals or to help end it. We shouldn't choose which atrocities
    to oppose. As human beings, we should oppose all atrocities.

    The idea that just because animals are different or can't speak for
    themselves, they shouldn't be considered living, breathing, sentient
    beings worthy of life is the same mindset that allowed the Holocaust to
    happen. Philosopher Theodor Adorno, a German Jew who fled Nazi Germany
    in the 1930s, wrote, "Auschwitz begins wherever someone looks at a
    slaughterhouse and thinks: they're only animals."

    I hope this helps to clarify the rationale behind this campaign. Please
    do let me know if you have further thoughts or questions. To learn more
    about Judaism and vegetarianism, please visit


    Matt Prescott
    Youth Outreach Coordinator
    People for the Ethical Treatment of Animals (PETA)
    • My God.

      They just hurt my brain.

      Just because a number of Jewish people were involved in the site, doesn't make any less offensive or degrading to human suffering.

      I'm Christian. That does NOT mean what I do is OK with all other Christians, or that what other Christians do is OK with me.

      I'm a White American, that does NOT mean Bill Clinton and George W. Bush get my blanked approval for whatever they do. Contrary to the "Same race == same views" logic espoused by PETA, I do NOT agree with everything other white men do. The KKK is at the top of my "If their hearts were on fire I'd let them burn" list.

      I'm disgusted that PETA even bothered to use the race of some of the people involved to justify their campaign. It's a weak, and pathetic argument to justify a crass and exploitive grab for attention.

      Humans are, in a manner of speaking, animals. We're part of the food chain, and you know what, there are a lot of other animals that kill and eat their fellow creatures. The main difference for humans is that we do our best to minimize the suffering of the animals as they get bumped off. You think a Lion cares how much the gazelle suffers when it tears its throat out and starts eating it while it's still struggling?
      • My thoughts on this response go back to the arguement from the 1850s that the slaves in the house of the master were happier than the average free Black in the South so slavery must be a good thing.

        I guess PETA doesn't understand that because one member of a faction is for something, that makes it right.

        The anti-Israel movement doesn't say "well it's alright since there are Arabs in the IDF". And the Pro-Israel movement doesn't say the terrorists may be right since there are Christians in PLO and Hamas.

      • I got the same response as above and had much the same reaction. The response tseems to suggest that because the responser is Jewish it is ok to draw any comparison to the holocost that he wants. This sort of argument (in this case an appeal to authority) is specious and without merit and should be treated with the contempt that it richly deserves.
        • Personally, I think the Jewish Anti-defamation league should get their hands on this.

          Something tells me the people who grew up hearing stories of the Holocaust from their Parents / Grandparents / Great Grandparents would be happy with comparing human life to the life of a chicken.
  • Got this reply from a mail to several PETS addresses:

    Subject: Thank you for e-mailing PETA
    Date: 03/04/03 21:40

    Thank you for contacting PETA. If this is an emergency and an animal is
    in imminent danger, please contact our office by telephone at
    757-622-7382. Please listen to the recording for emergency instructions.

    If you are inquiring about your membership status or monthly pledge, or
    if you have questions regarding your membership in general, you will
    receive a personal response from a staff member within two business

    We read all letters and value your comments and suggestions. Your input
    is important to us and will be shared with the appropriate staff
    members. Due to the tremendous volume of mail we receive, we cannot
    respond personally to all inquiries. However, if you have requested
    information to be sent to you, and you provided a mailing address,
    please be assured that we will be sending the item(s) right away.

    Suggestions and cruelty notifications will be passed along to the
    appropriate staffers.

    Please explore the following links to see if they can help you:

    Many questions we receive are answered on our Frequently Asked Questions
    page at or at
    Please take a look.

    For information about PETA, please go to:

    If you would like to receive information and updates from PETA, please
    click here for information on
    our e-mail news lists.

    For safety reasons, we do not open any e-mail attachments. If you have
    sent an attachment, please resend your message within your e-mail.

    Thanks again for your feedback and interest in animal rights.


    The PETA Staff

    We need your help! Support PETA's vital campaigns to save animals.
    • Thank you for contacting PETA. If this is an emergency and an animal is in imminent danger, please contact our office by telephone at 757-622-7382. Please listen to the recording for emergency instructions.

      Really wanna do something to piss of PETA? Let's everybody call that emergency number and tell them an animal is in danger, I'm about to go grocery shopping and I intend to buy 50 lbs. of meat for the coming barbecue. They'll have to slaughter another animal to give me that.

  • While I don't necessarily agree with eating animals to protest PETA, I will say that PETA makes me embarassed to be a vegetarian. Their ads are often fat-phobic, sexist, or just all-around stupid.

    Shocking and offending, while accomplishing the unwritten goal of getting publicity, does nothing for vegetarianism, or animal rights in general. The average person in the US is not going to become vegetarian just because they see pictures of slaughtered jews. Hell, I work with people who live next door to a slaughterhouse, and yet they eat chicken and pork every single day.

    My decision was my own, and I'm glad I made it on my own; PETA's tactics had nothing to do with it. However, I would encourage you to research the benefits of vegetarianism, and ask yourself if you really need to eat animals to live a happy, healthy life.

    Also, to those on here who are on the Atkin's diet; a very close friend was on that diet, and while it initially worked extremely well for weightloss, his health detoriated rapidly once he weaned himself off of it. While he was on the diet, he felt extremely sluggish, and needed tons of sleep (digesting beef makes you very tired). I for one don't think it is a healthy diet, and many doctors agree with me on that point. But again, make the decision that is right for you.
    • First, I want to say that I agree with you on the Atkins Diet.

      While we disagree on the issue of a vegetarian diet, I want to say that I respect your decision, and the way you've chosen to approach the topic in this forum.

      I think the way you're approaching being meat free is far more likely to stimulate real thought and discussion than PETA's methods, and far more likely to win people over to a meat free lifestyle.

      I want to make it clear that I have nothing against Vegetarians and Vegans. It's a life choice that I can respect.

      I am offended by PETA.

      I'm probably going to bring up my religion a number of times in this thread. I'm Christian. I don't get in people's faces, I don't run round damning my non-Christian friends to Hell, and I try not to lecture people on their morals.

      I am, however, deeply ashamed of the far Right and their extremism. They give me and my faith a bad name, just as PETA paints Vegetarians in a bad light. The truth be told, I think PETA does far more harm, and turns more people off to a Vegetarian lifestyle then they will ever convert. Their net impact is damaging.

      Until I read the post above, I did not stop to think about the way advocating this "Eat an animal for PETA" would come across to most Vegetarian. I apologize for that oversight on my part. Given the reference point I mentioned above, I should have known enough to think about it.

      That said, I feel the need to press on. I am disgusted with PETA, and want to express that in a way PETA might actually understand.

  • ...why did he make them out of meat ?

    Join PETA now (People Eating Tasty Animals) !
  • Note [] that they misrepresented themselves to the US Holocaust Museum for permission to use copyrighted photos.

    And subsequently lied about and repeated their "An anonymous Jewish philanthropist sponsored the campaign, so there can't be anything offensive about it!" excuse.

Matter cannot be created or destroyed, nor can it be returned without a receipt.