Can you improve something great? Yes. Google Maps just announced the support of GeoRSS and KML mapping in their Google Maps API. In short, GeoRSS is a standard supported by the Open Geospatial Consortium that incorporates geolocation in an interoperable manner to RSS feeds. The applications are numerous. With Yahoo!'s support of GeoRSS, the future looks bright for this emerging standard. As for KML, Google Earth's file format, this new Google Maps integration is not unrelated to the recent announcement of internet-wide KML search capabilities within Google Earth. From the announcement: "To start we now support GeoRSS as a data format for geographic content in Google Maps. We want to enable users to create data in whatever format is most convenient for them, and feel that by supporting both KML and GeoRSS we can enable a wider variety of people and applications to contribute content to Google Maps."