Looking back, most industry executives agreed that the singular moment that brought the "Consortium of the Willing" together was a lone post on what was then just another Internet forum, and not the brain center for the world government it is today:
"The post from '99 [99BottlesOfBeerInMyF] really just got things started," says Steve Jobs, "Up until then we were kind of sitting around wondering what to do with all these piles of money we had. We knew about Microsoft and games, but we didn't have a direction to go in."
John Carmack of id Software and Rocketry Superstores agrees: "It wasn't so much what he said - we figured it out pretty easily as things got started - but it was the way he said it. 'Get to it!' Man...still sends a shiver down my spine. 'Get to it!'. We weren't getting to it before, and then, after that post it was like 'ok, we need to get to it and get this done.' And that's what we did."
Coming up next on Behind the Games: the fall of Microsoft, and '99's battle with fame and amphetamines.