yagu's Journal: new f***ing "rollover" ads

Anyone else seen the latest in intrusive ads? I encountered mine in the Chicago Tribune. It's an ad for Target, and it's nearly unavoidable and really obnoxious. Here is the letter I've written to Chicago Tribune:

To the Chicago Tribune,

Is it worth losing readers (loyal too!) with your Target ads? The "new" rollover ads are virtually unavoidable (I'm sure by design, nice touch) and only go away when the "X" is clicked.

BUT, in addition, the "dynamic" expanding ad must load its dynamic content before that "X" is even available! Early this morning, that "load" took almost thirty seconds, thirty seconds at which point I'm moving on to my second most favorite news site.

For me it's a nuisance. Enough to at least temporarily read elsewhere.

For less sophisticated users (my parents whom I help all the time understand better how this stuff works (or doesn't)) this ad would confuse enough to believe either their browser or the Tribune were broken.

I've written Target, I won't shop Target this Christmas Season (let's just say that's more than $xxxx budget potential lost for them this year) and I'm close to moving the Tribune to the #2 slot in my news reading bookmarks.

Best Regards,

-your name here

They're everywhere

[Torinir]

The ads are among us. Infiltrating our lives and government, causing untold havoc. They are the precursor to invasion! :-p

Or at least a precursor to yet more ads. -_-