"People in their teens and early 20s are increasingly turning to old school tech," reports the BBC, "in a bid to unplug from the online world." Amazon UK told BBC Scotland News that retro-themed products surged in popularity during its Black Friday event, with portable vinyl turntables, Tamagotchis and disposable cameras among their best sellers. Retailers Currys and John Lewis also said they had seen retro gadgets making a comeback with sales of radios, instant cameras and alarm clocks showing big jumps.

While some people scroll endlessly through Netflix in search of their next watch, 17-year-old Declan prefers the more traditional approach of having a DVD in his hands. He grew up surrounded by his gran's collection and later bought his own after visiting a shop with a friend. "The main selling point for me is the cases," he says. Streaming services like Netflix and Disney+ dominate the market but Declan says he values ownership. "It's nice to have something you own instead of paying for subscriptions all the time," he says. "If I lost access to streaming tomorrow, I'd still have my favourite movies ready to watch."

He admits DVDs are a "dying way of watching movies" but that makes them cheaper. "I think they're just cool, there's something authentic about having DVDs," he says. "These things are generations old, it's nice to have them available."
The BBC also writes that one 21-year-old likes the "deliberate artistry" of traditional-camera photography — and the nostalgic experience of using one. They interview a 20-year-old who says vinyl records have a "more authentic sound" — and he appreciates having the physical disc and jacket art.

And one 21-year-old even tracked down the handheld PlayStation Portable he'd used as a kid...

An anonymous reader quotes a report from the BBC: A lack of action by big tech firms is enabling the "industrial scale theft" of premium video services, especially live sport, a new report says. The research by Enders Analysis accuses Amazon, Google, Meta and Microsoft of "ambivalence and inertia" over a problem it says costs broadcasters revenue and puts users at an increased risk of cyber-crime. Gareth Sutcliffe and Ollie Meir, who authored the research, described the Amazon Fire Stick -- which they argue is the device many people use to access illegal streams -- as "a piracy enabler." [...] The device plugs into TVs and gives the viewer thousands of options to watch programs from legitimate services including the BBC iPlayer and Netflix. They are also being used to access illegal streams, particularly of live sport.

In November last year, a Liverpool man who sold Fire Stick devices he reconfigured to allow people to illegally stream Premier League football matches was jailed. After uploading the unauthorized services on the Amazon product, he advertised them on Facebook. Another man from Liverpool was given a two-year suspended sentence last year after modifying fire sticks and selling them on Facebook and WhatsApp. According to data for the first quarter of this year, provided to Enders by Sky, 59% of people in UK who said they had watched pirated material in the last year while using a physical device said they had used a Amazon fire product. The Enders report says the fire stick enables "billions of dollars in piracy" overall. [...]

The researchers also pointed to the role played by the "continued depreciation" of Digital Rights Management (DRM) systems, particularly those from Google and Microsoft. This technology enables high quality streaming of premium content to devices. Two of the big players are Microsoft's PlayReady and Google's Widevine. The authors argue the architecture of the DRM is largely unchanged, and due to a lack of maintenance by the big tech companies, PlayReady and Widevine "are now compromised across various security levels." Mr Sutcliffe and Mr Meir said this has had "a seismic impact across the industry, and ultimately given piracy the upper hand by enabling theft of the highest quality content." They added: "Over twenty years since launch, the DRM solutions provided by Google and Microsoft are in steep decline. A complete overhaul of the technology architecture, licensing, and support model is needed. Lack of engagement with content owners indicates this a low priority."

Netflix's Q1 revenue rose to $10.5 billion, a 13% increase from last year, while net income grew to $2.9 billion. The company says it expects more growth in the coming months when it sees "the full quarter benefit from recent price changes and continued growth in membership and advertising revenue." The Verge reports: Netflix raised the prices across most of its plans in January, with its premium plan hitting $24.99 per month. It also increased the price of its Extra Member option -- its solution to password sharing -- to $8.99 per month. Though Netflix already rolled out the increase in the US, UK, and Argentina, the streamer now plans to do the same in France. This is the first quarter that Netflix didn't reveal how many subscribers it gained or lost. It decided to only report "major subscriber milestones" last year, as other streams of revenue continue to grow, like advertising, continue to grow. Netflix last reported having 300 million global subscribers in January.

During an earnings call on Thursday, Netflix co-CEO Greg Peters said the company expects to "roughly double" advertising revenue in 2025. The company launched its own advertising technology platform earlier this month. There are some changes coming to Netflix, too, as Peters confirmed that its homepage redesign for its TV app will roll out "later this year." He also hinted at adding an "interactive" search feature using "generative technologies," which sounds a lot like the AI feature Bloomberg reported on last week. Further reading: Netflix CEO Counters Cameron's AI Cost-Cutting Vision: 'Make Movies 10% Better'

The UK is considering making households who only use streaming services such as Netflix and Disney pay the BBC license fee, as part of plans to modernize the way it funds the public-service broadcaster. Bloomberg: Extending the fee to streaming applications is on a menu of options being discussed by Prime Minister Keir Starmer's office, the Treasury and the Department for Culture, Media and Sport, according to people familiar with the matter who asked not to be named discussing internal government deliberations. Alternatives under discussion include allowing the British Broadcasting Corp. to use advertising, imposing a specific tax on streaming services, and asking those who listen to BBC radio to pay a fee.

The government is the early stages of examining how to overhaul the funding of Britain's public broadcaster when its current 11-year charter ends on Dec. 31, 2027. Ministers are looking to either retain and alter the current television license fee model or scrap it and instead fund the BBC through alternative models such as taxation or subscription. That's because viewing habits have changed as users gravitate toward on-demand services. [...] The license fee dates back to 1946, when consumers watched programs at the time of broadcast. It currently costs households who watch live TV or use BBC iPlayer $210.6 a year, an amount that usually rises annually with inflation. Even if they don't watch BBC programs, households are required to hold a TV license to view or stream programs live on sites including YouTube and Amazon Prime Video. However it's not needed by those who only watch on-demand, non-BBC content.

Netflix plans to expand its cloud gaming offerings to include couch co-op and party games, according to co-CEO Greg Peters. The company will also continue developing narrative games based on its IP, despite recent leadership changes and the closure of its AAA game studio. The Verge reports: In the blog post, Netflix notes that it's a "limited" beta test, so it seems like this won't be available to too many people to start. (Netflix used that same "limited" language with the initial launch in Canada and the UK.) Like with the original test, the only two games available to stream are Oxenfree from Netflix's own Night School Studio and another game titled Molehew's Mining Adventure.

If you have access to the service, you'll need to download Netflix's special controller app for your iPhone or Android device to play the game on your TV. (Netflix says the streamed games work on "select devices," including Amazon Fire TV devices, Chromecast with Google TV, Roku devices and TVs, and more.) On the web, you'll be able to play games with a mouse and keyboard.

Slashdot first covered Saul Justin Newman's work in 2019.

Now a senior research fellow at the Centre for Longitudinal Studies at University College London, Newman was recognized last week for research finding that most claims of people living over 105 are wrong. Newman's research was honored with an Ig Nobel Prize (awarded for research that makes people "laugh then think") — which led to a thought-provoking interview in the Conversation: Newman: In general, the claims about how long people are living mostly don't stack up. I've tracked down 80% of the people aged over 110 in the world (the other 20% are from countries you can't meaningfully analyse). Of those, almost none have a birth certificate. In the U.S. there are over 500 of these people; seven have a birth certificate. Even worse, only about 10% have a death certificate.

The epitome of this is blue zones, which are regions where people supposedly reach age 100 at a remarkable rate. For almost 20 years, they have been marketed to the public. They're the subject of tons of scientific work, a popular Netflix documentary, tons of cookbooks about things like the Mediterranean diet, and so on. Okinawa in Japan is one of these zones. There was a Japanese government review in 2010, which found that 82% of the people aged over 100 in Japan turned out to be dead. The secret to living to 110 was, don't register your death. [Newman says later that "In Okinawa, the best predictor of where the centenarians are is where the halls of records were bombed by the Americans during the war..."] The Japanese government has run one of the largest nutritional surveys in the world, dating back to 1975. From then until now, Okinawa has had the worst health in Japan. They've eaten the least vegetables; they've been extremely heavy drinkers....

With the Greeks, by my estimates at least 72% of centenarians were dead, missing or essentially pension-fraud cases... According to the Greek minister that hands out the pensions, over 9,000 people over the age of 100 are dead and collecting a pension at the same time. In Italy, some 30,000 "living" pension recipients were found to be dead in 1997. Regions where people most often reach 100-110 years old are the ones where there's the most pressure to commit pension fraud, and they also have the worst records.
So what's the truth on human longevity? "The question is so obscured by fraud and error and wishful thinking that we just do not know," Newman answers (suggesting physicists "develop a measure of human age that doesn't depend on documents.") In the end the truth may be much more ordinary. "Longevity is very likely tied to wealth. Rich people do lots of exercise, have low stress and eat well."

Newman also says that if the scientific community won't acknowledge their errors during his lifetime, "I guess I'll just get someone to pretend I'm still alive until that changes."

Thanks to long-time Slashdot reader schwit1 for sharing the news.

Following in the footsteps of competitors Netflix and Disney+, Apple is reportedly working on bringing advertisements to Apple TV+ through an ad-supported tier. MacRumors reports: Apple has apparently been in discussions with the UK's Broadcaster's Audience Research Board (BARB) to explore the necessary data collection techniques for monitoring advertising results. Currently, BARB provides viewing statistics for major UK networks including the BBC, ITV, Channel 4, and Sky, as well as Apple TV+ programming.

While BARB already monitors viewing time for Apple TV+ content, additional techniques are required to track advertising metrics accurately. This data is vital for advertisers to assess the reach and impact of their campaigns on the platform. In addition to the UK, Apple has also reportedly held similar discussions with ratings organizations in the United States. Apple has already included limited advertising in its live sports events, such as last year's Major League Soccer coverage, where ads were incorporated even for Season Pass holders. It is also notable that in March Apple hired Joseph Cady, a former advertising executive from NBCUniversal, to bolster its video advertising team.

As Comic-Con hits San Diego, "part of the big news in 2024 is that the con won't have a corresponding virtual or online event this year," according to Polygon, "for the first time since 2019."

But there's still some big scifi media news, according to CNET's Comic-Con coverage: Disney revealed a new Doctor Who addition to the franchise that will jump back to the 1970s with the Sea Devils, an ancient group of beings who arise from the sea. Made in partnership with the BBC, the series... will air on Disney Plus, where fans can currently stream season 14 of Doctor Who starring Ncuti Gatwa.
And there's also an upcoming Doctor Who Christmas special.

Meanwhile, Saturday night, USA Today ran a special article with late-breaking announcements about Marvel's Cinematic Universe: Marvel has already won Comic-Con, with a raucous screening of "Deadpool & Wolverine" followed by a high-tech drone show, and the box office, with the new movie on track to have one of the best openings of all time... Robert Downey Jr. returns to the MCU as Doctor Doom in Avengers: Doomsday. Kevin Feige says the Fantastic Four will be in the next two Avengers movies... And here comes the Fantastic Four [movie] a year from now. It starts filming Tuesday in the UK...
The article says Marvel's Fantastic Four presentation included "a Fantasti-Car that hovers across the stage — and that castmembers also appeared from the upcoming Thunderbolts* movie.

More geeky news:

• Amazon Prime showed a new four-minute trailer with clips from season two of its J.R.R. Tolkein prequel, "The Rings of Power". (And there was also a three-minute blooper reel for Season 4 of Prime's superhero-themed series, "The Boys".)

• Paramount+ showed a trailer for the Star Trek universe's first streaming movie, Section 31. There was also a trailer for season 5 of the animated comedy Star Trek: Lower Decks — plus a particularly strange clip from the fourth season of Star Trek: Strange New Worlds.

• Keanu Reeves accepted the Inkpot award for his contribution to the world of film and comics — partly because since 2021 Reeves has been co-authoring a Kickstarter-funded comic book called BRZRKR. (Netflix plans to adapt it into a movie.)

• Next February will see the release of Captain America: Brave New World, in which the Incredible Hulk may get some competition from Harrison Ford, who's been cast as the Red Hulk.

But things got a little too real Friday when a fire at a nearby steakhouse forced the evacuation of the immersive "Penguin Lounge" — which was promoting Max's new prequel series to 2022's movie The Batman.

An anonymous reader shared this report from CNN: Netflix will start phasing out its Basic plan, its cheapest advertising-free plan, which costs $11.99 per month in the United States, the company said on Thursday. The company had previously stopped accepting new sign-ups for the Basic plan, instead pushing customers to Netflix's ad-supported plan, which costs $6.99 per month. However, existing users were allowed to keep the basic plan. In January, the company said it would retire its cheapest ad-free tier in Canada and the UK. On Thursday, the company said the US and France are next.

Basic users in the US who want an ad-free viewing experience on Netflix will now have two choices: Netflix's Standard plan, which costs $15.49 per month, and its Premium plan, which costs $22.99 per month...

The company reported a record-high 277.65 million subscribers on its streaming platform Thursday, far outpacing streaming competitors like Disney+, Peacock and Max... Overall, Netflix added 8.05 million new subscribers in its second quarter. Netflix's surge in new subscribers has been fueled in part by the company's effort to push users who share passwords to create their own accounts.
The article adds that Netflix's stock has climbed more than 35% in 2024.

Netflix has started booting subscribers off its cheapest ad-free subscription tier, "starting with the UK and Canada, with more countries inevitably to follow," reports MacRumors. From the report: The streaming giant has reportedly begun notifying users via on-screen messages about the last day they can access the service unless they upgrade. One Reddit user shared a notification they had received from the Netflix app, saying: "Your last day to watch Netflix is July 13th. Choose a new plan to keep watching." Customers are being prompted to instead choose the cheaper Standard with ads, or the more expensive Standard or Premium 4K plans.

The Basic plan, which costs $11.99 per month in the United States, has not been available to new subscribers since last year. In its early 2024 earnings call, Netflix announced its intention to retire its Basic plan in some countries where the ads plan has been introduced, starting with Canada and the UK in the second quarter, and then "taking it from there." Netflix said in May that its ad-supported streaming tier has 40 million global monthly active users, up 35 million from a year ago.

Earlier this week, Netflix found itself embroiled in an AI scandal when Futurism spotted AI-generated images used in the Netflix documentary What Jennifer Did.. The movie's credits do not mention any uses of AI, causing critics to call out the filmmakers for "potentially embellishing a movie that's supposed to be based on real-life events," reports Ars Technica. An executive producer of the Netflix hit acknowledged that some of the photos were edited to protect the identity of the source but remained vague about whether AI was used in the process. From the report: What Jennifer Did shot to the top spot in Netflix's global top 10 when it debuted in early April, attracting swarms of true crime fans who wanted to know more about why Pan paid hitmen $10,000 to murder her parents. But quickly the documentary became a source of controversy, as fans started noticing glaring flaws in images used in the movie, from weirdly mismatched earrings to her nose appearing to lack nostrils, the Daily Mail reported, in a post showing a plethora of examples of images from the film. [...]

Jeremy Grimaldi -- who is also the crime reporter who wrote a book on the case and provided the documentary with research and police footage -- told the Toronto Star that the images were not AI-generated. Grimaldi confirmed that all images of Pan used in the movie were real photos. He said that some of the images were edited, though, not to blur the lines between truth and fiction, but to protect the identity of the source of the images. "Any filmmaker will use different tools, like Photoshop, in films," Grimaldi told The Star. "The photos of Jennifer are real photos of her. The foreground is exactly her. The background has been anonymized to protect the source." While Grimaldi's comments provide some assurance that the photos are edited versions of real photos of Pan, they are also vague enough to obscure whether AI was among the "different tools" used to edit the photos.

Richard Currie reports via The Register: A simple misclick at a London law firm led to a surprise divorce for an unsuspecting couple. An employee at Vardags, self-described specialists in high-net-worth marital breakdowns, opened the wrong file when applying for a divorce in His Majesty's Courts and Tribunals Service (HMCTS) online portal. With a click more potent than Cupid's arrow, the solicitor "issued a final order of divorce in proceedings between Mrs Williams, the applicant wife, and Mr Williams," court papers [PDF] say.

The digital slip occurred on October 3, and thanks to the system's "now customary speed," as described by Judge Sir Andrew McFarlane, President of the Family Division, marital bonds were finally and totally severed in a mere 21 minutes, less time than most couples spend arguing over what to watch on Netflix. When Vardags realized the blunder two days later, it scrambled to reverse the order. The application was made "without notice to the Husband's solicitors -- the Wife's solicitors considered at the time that this was the correct approach given that the Final Order itself had been made without notice."

In the ensuing legal melee, Mr Williams, previously unaware of his sudden single status, received a letter sent by HMCTS the same day as the accidental divorce, stating that he was no longer married. But it was not until October 11, a week later, that he was formally informed of his bachelorhood by his ex-wife's solicitors. Meanwhile, his solicitors entered the fray, demanding that the case be brought before the President of the Family Division to sort out this matrimonial muddle.

Although Netflix no longer allows new or returning members to sign up for the ad-free Basic subscription that costs $11.99 per month, company executives told investors while reporting its earnings results today that it's retiring the plan in some countries where ad-supported plans are available. It's starting with Canada and the UK in the second quarter of this year. From a report: That leaves subscribers with Netflix's $15.49 per month option as Netflix's cheapest ad-free plan. Going from $11.99 to $15.49 per month is a pretty big jump, and means there's really no middle ground for ad-free plans. Otherwise, subscribers will have to pay $6.99 per month for its ad-supported basic plan or $22.99 per month for the Premium tier. Netflix stopped letting new subscribers sign up for its Basic plan in Canada last year before rolling out the change to the US and UK.

The number of titles on streaming services jumped 39% over the past two years to 2.35 million, according to a report released Monday by market researcher Nielsen. From a report: Add in traditional broadcast and cable channels and the number of individual viewing options climbed to 2.7 million. The figures reflect movies and shows available in the US, Canada, the UK, Mexico and Germany. Netflix and Disney+ are among 167 streaming providers, up from 118 two years ago. The average time it takes someone to find something to watch has risen to more than 10 minutes from a little over seven minutes in 2019, Nielsen said.

Netflix is officially bringing its games to more devices. So far, the company's impressive library of games has only been available on iOS and Android. Now, though, Netflix is starting to use its streaming tech to publicly test its titles on TVs and computers. From a report: "Our goal has always been to have a game for everyone, and we are working hard to meet members where they are with an accessible, smooth and ubiquitous service," Mike Verdu, Netflix's vice-president of games, wrote in a blog post. "Today, we're taking the first step in making games playable on every device where our members enjoy Netflix." The test appears to be very limited for now. Just two games will be available at the outset: Oxenfree. The beta is only open to a small number of Netflix subscribers in the UK and Canada on Amazon Fire TV streaming media players, Chromecast with Google TV, LG TVs, NVIDIA Shield TV, Roku devices and TVs, Samsung smart TVs and Walmart ONN. The company will add support for more devices later.

You're either a subtitles person or you're not. But increasingly, people are. From a report: Preply followed up on its subtitle-use survey of Americans from 2022 and found a 5% rise, to 58%, in how many people use captioning more than they used to. Now, just over half (51%) of those surveyed say they use subtitles most of the time. If you're thinking this habit could be the purview of older folks who are having a hard time hearing -- well, 96% of Gen Z survey respondents said they impose words over what they're watching.

Netflix watchers are using captioning the most; 52% of survey respondents say they turn the feature on while they're watching. Subtitles help 81% of people better comprehend what they're watching. A significant part of the time (70%), people use subtitles to understand foreign accents, particularly if a speaker is Scottish, which poses a problem for Outlander fans. Preply found that Americans have a hard time understanding their own language when someone has a Scottish accent (47%), an Irish accent (20%), a British accent (13%), a South African accent (12%), an Australian accent (5%), and even a Southern US accent (3%). So those who watching Derry Girls, Downton Abbey, and Ozark are adjusting their settings to follow along.

With no formal announcement, Netflix removed its $9.99 "Basic" subscription tier for anybody trying to sign up for a new account or resubscribe in the U.S. and UK. From a report: Now your two options are to pay $5.50 more per month for the "Standard" plan, or otherwise suffer through constant ad interruptions with what's now been dubbed "Standard with ads."

All the changes are listed on the service's help center page. The company noted that the Basic plan "is no longer available for new or rejoining members. If you are currently on the Basic plan, you can remain on this plan until you change plans or cancel your account." Netflix pulled the same move in Canada last month, again without any official announcement. The company has been extra cagey about its latest subscription plan shakeup, which could lead to some rather nasty surprises for anybody who leaves Netflix but comes back later hoping to sign up for the $10 ad-free option.

Netflix's controversial password sharing crackdown just hit the US. From a report: In addition to the US, Netflix confirmed it will also be rolling out the crackdown across all regions around the world such as the UK, France, Germany, Mexico, Brazil, Singapore, Australia, among others. "Netflix account is for use by one household," the company wrote in the post. "Everyone living in that household can use Netflix wherever they are -- at home, on the go, on holiday -- and take advantage of new features like Transfer Profile and Manage Access and Devices." Netflix broadened its crackdown in early February to include countries like Canada, New Zealand, Portugal, and Spain, in addition to the test countries of Chile, Costa Rica, and Peru. It previously said "a broad rollout" of the policy would hit this quarter.

Netflix has held talks with UK telecoms groups that carry the streaming group's service ahead of a crackdown on account sharing expected later this month. From a report: The US group, which has said the free use of its platform has hit its ability to invest in new TV and films, plans to start warning customers over account-sharing violations in the coming weeks, according to people familiar with the situation. Telecoms groups that use Netflix as part of bundled TV content have held meetings in the past week over the planned warnings, people familiar with the talks said. Companies such as Sky, BT, Virgin Media and TalkTalk offer Netflix as part of bundled deals on broadband and TV content. But those close to the talks said there was a risk of complaints from some subscribers, many of whom have grown accustomed to sharing their account details with family and friends, activity to which the company had previously turned a blind eye. One person described it as being a "good partner" to groups that offer the service as part of their subscriptions. Telecoms companies' call centres are likely to field questions and complaints once the plans are enacted, according to a person familiar with the issue, which has meant that they have needed close co-operation with Netflix.

An anonymous reader quotes a report from Ars Technica: Netflix co-CEO Greg Peters spoke out against a European proposal to make streaming providers and other online firms pay for ISPs' network upgrades. "Some of our ISP partners have proposed taxing entertainment companies to subsidize their network infrastructure," Peters said in a speech Tuesday at Mobile World Congress in Barcelona (transcript). The "tax would have an adverse effect, reducing investment in content -- hurting the creative community, hurting the attractiveness of higher-priced broadband packages, and ultimately hurting consumers," he argued. [...] "ISPs claim that these taxes would only apply to Netflix. But this will inevitably change over time as broadcasters shift from linear to streaming," Peters said at MWC. Sandvine data suggests that nearly half of global Internet traffic is sent by Facebook, Amazon, Google, Apple, Netflix, and Microsoft. Online video accounts for 65 percent of all traffic, and Netflix recently passed YouTube as the top video-traffic generator.

Peters cited Nielsen data showing that "Netflix accounts for under 10 percent of total TV time" in the US and UK while "traditional local broadcasters account for over half of all TV time." Live sports account for much of that. "As broadcasters continue the shift away from linear to streaming, they will start to generate significant amounts of Internet traffic too -- even more than streamers today based on the current scope and scale of their audiences," Peters said. "Broadband customers, who drive this increased usage, already pay for the development of the network through their subscription fees. Requiring entertainment companies -- both streamers and broadcasters -- to pay more on top would mean ISPs effectively charging twice for the same infrastructure." Telcos that receive new payments wouldn't be expected to lower the prices charged to home Internet users, Peters said. "As the consumer group BEUC has pointed out, there is no suggestion these levies would be passed onto consumers in the form of 'lower prices or better infrastructure,'" he said.

Peters said Netflix's "operating margins are significantly lower than either British Telecom or Deutsche Telekom. So we could just as easily argue that network operators should compensate entertainment companies for the cost of our content -- exactly as happened under the old pay-TV model." While telcos claim companies like Netflix don't pay their "fair share," Peters pointed out that Netflix has spent a lot building its own network that reduces the amount of data sent over traditional telecom networks. "We've spent over $1 billion on Open Connect, our own content delivery network, which we offer for free to ISPs," he said. "This includes 18,000 servers with Netflix content distributed across 6,000 locations and 175 countries. So when our members press play, instead of the film or TV show being streamed from halfway around the world, it's streamed from around the corner -- increasing efficiency for operators while also ensuring a high-quality, no-lag experience for consumers." Peters also touted Netflix's encoding technology that cut bit rates in half between 2015 and 2020. While Internet traffic has increased about 30 percent a year, "ISPs have managed this increased consumer usage efficiently while their costs have remained stable," Peters said. "Regulators have highlighted this, too, calling out that infrastructure costs are not sensitive to traffic and that growing consumption will be offset by efficiency gains."