An anonymous reader quotes a report from 404 Media: Flock, the automatic license plate reader and AI-powered camera company, uses overseas workers from Upwork to train its machine learning algorithms, with training material telling workers how to review and categorize footage including images people and vehicles in the United States, according to material reviewed by 404 Media that was accidentally exposed by the company. The findings bring up questions about who exactly has access to footage collected by Flock surveillance cameras and where people reviewing the footage may be based. Flock has become a pervasive technology in the US, with its cameras present in thousands of communities that cops use every day to investigate things like carjackings. Local police have also performed numerous lookups for ICE in the system.

Companies that use AI or machine learning regularly turn to overseas workers to train their algorithms, often because the labor is cheaper than hiring domestically. But the nature of Flock's business -- creating a surveillance system that constantly monitors US residents' movements -- means that footage might be more sensitive than other AI training jobs. [...] Broadly, Flock uses AI or machine learning to automatically detect license plates, vehicles, and people, including what clothes they are wearing, from camera footage. A Flock patent also mentions cameras detecting "race." It included figures on "annotations completed" and "annotator tasks remaining in queue," with annotations being the notes workers add to reviewed footage to help train AI algorithms. Tasks include categorizing vehicle makes, colors, and types, transcribing license plates, and "audio tasks." Flock recently started advertising a feature that will detect "screaming." The panel showed workers sometimes completed thousands upon thousands of annotations over two day periods. The exposed panel included a list of people tasked with annotating Flock's footage. Taking those names, 404 Media found some were located in the Philippines, according to their LinkedIn and other online profiles.

Many of these people were employed through Upwork, according to the exposed material. Upwork is a gig and freelance work platform where companies can hire designers and writers or pay for "AI services," according to Upwork's website. The tipsters also pointed to several publicly available Flock presentations which explained in more detail how workers were to categorize the footage. It is not clear what specific camera footage Flock's AI workers are reviewing. But screenshots included in the worker guides show numerous images from vehicles with US plates, including in New York, Michigan, Florida, New Jersey, and California. Other images include road signs clearly showing the footage is taken from inside the US, and one image contains an advertisement for a specific law firm in Atlanta.

An anonymous reader quotes a report from UploadVR: Software developer Stijn Spanhove used the newest SDK features of Snap OS to build a prototype of [a real-world ad blocker for Snap Spectacles]. If you're unfamiliar, Snap Spectacles are a bulky AR glasses development kit available to rent for $99/month. They run Snap OS, the company's made-for-AR operating system, and developers build apps called Lenses for them using Lens Studio or WebXR.

Spanhove built the real-world ad blocker using the new Depth Module API of Snap OS, integrated with the vision capability of Google's Gemini AI via the cloud. The Depth Module API caches depth frames, meaning that coordinate results from cloud vision models can be mapped to positions in 3D space. This enables detecting and labeling real-world objects, for example. Or, in the case of Spanhove's project, projecting a red rectangle onto real-world ads.

However, while the software approach used for Spanhove's real-world ad blocker is sound, two fundamental hardware limitations mean it wouldn't be a practical way to avoid seeing ads in your reality. Firstly, the imagery rendered by see-through transparent AR systems like Spectacles isn't fully opaque. Thus, as you can see in the demo clip, the ads are still visible through the blocking rectangle. The other problem is that see-through transparent AR systems have a very limited field of view. In the case of Spectacles, just 46 degrees diagonal. So ads are only "blocked" whenever you're looking directly at them, and you'll still see them when you're not.

Health and Human Services Secretary Robert F. Kennedy Jr. announced a major federal campaign to promote wearable health tech, aiming for every American to adopt a device within four years as part of a broader effort to "Make America Healthy Again." Gizmodo reports: RFK Jr. announced the initiative Tuesday afternoon during a House Energy and Commerce Health Subcommittee meeting to discuss the HHS' budget request for the upcoming fiscal year. In response to a question from representative Troy Balderson (R-Ohio) about wearables, Kennedy revealed that HHS will soon conduct one of the agency's largest ever advertising campaigns to promote their use. He added that in his ideal future, every American will be donning a wearable within the next four years. "It's a key part of our mission to Make America Healthy Again," RFK Jr. stated in an X post following the question.

A new lawsuit filed by a current Apple employee accuses the company of spying on its workers via their personal iCloud accounts and non-work devices. From a report: The suit, filed Sunday evening in California state court, alleges Apple employees are required to give up the right to personal privacy, and that the company says it can "engage in physical, video and electronic surveillance of them" even when they are at home and after they stop working for Apple.

Those requirements are part of a long list of Apple employment policies that the suit contends violate California law. The plaintiff in the case, Amar Bhakta, has worked in advertising technology for Apple since 2020. According to the suit, Apple used its privacy policies to harm his employment prospects. For instance, it forbade Bhakta from participating in public speaking about digital advertising and forced him to remove information from his LinkedIn page about his job at Apple.

Ireland's data-protection watchdog fined LinkedIn 310 million euros ($334.3 million), saying the Microsoft-owned career platform's personal-data processing breached strict European Union data-privacy and security legislation. From a report: The Irish Data Protection Commission in 2018 launched a probe into LinkedIn's processing of users' personal data for behavioral analysis and targeted advertising after its French equivalent flagged a complaint it received from a non-profit organization. Irish officials raised concerns on the lawfulness, fairness and transparency of the practice, saying Thursday that LinkedIn was in breach of the EU's General Data Protection Regulation.

"The lawfulness of processing is a fundamental aspect of data protection law and the processing of personal data without an appropriate legal basis is a clear and serious violation of a data subjects' fundamental right to data protection," said Graham Doyle, deputy commissioner at the Irish Data Protection Commission. In their decision, Irish officials said LinkedIn wasn't sufficiently informing users when seeking their consent to process third-party data for behavioral analysis and targeted advertising and ordered the platform to bring its processing into compliance.

J. Michael Cline, the co-founder of Fandango, died from suicide this week after falling from the twentieth floor of a Manhattan hotel. The New York Times reports: Mr. Cline, who was 64, co-founded Fandango in 2000 and left the company in 2011, according to his LinkedIn profile. The company -- familiar to many from its splashy logo, an orange "F" in the shape of a ticket stub -- was later acquired by Comcast and is currently owned by NBCUniversal and Warner Bros. For years, the company dominated movie-ticket sales, handling ticketing for several major theater chains and making money by charging a processing fee for online ticket sales and by selling advertising on its site.

At the time of its launch, Mr. Cline offered a pithy explanation for the company's name: "A Fandango is fast and fun," he told Variety. "Fandango is the perfect match to a service designed to make going to the movies easier and more enjoyable than ever before." Art Levitt, the co-founder and former chief operating officer and president of Fandango, remembered Mr. Cline as brilliant, creative and loyal, sticking it out even in "tough" times. TechCrunch provides additional information about Mr. Cline: He left the company in 2011, roughly four years after the company was acquired by Comcast. Some early investors in the online ticketing service were General Atlantic and TCV. Cline was also managing partner of Accretive, a venture capital firm he founded in 1999. He built startups throughout his career, including R1 RCM, Accumen, Accolade, Everspring, Dresr and Insureon. Starting in 2018, Cline served as the executive chairman at the venture firm Juxtapose, which invests in technology businesses. During his time there, Cline enjoyed investing in healthcare companies, according to his staff page. Some of Juxtapose's portfolio companies include Tend, Nectar and Great Jones.

An anonymous reader quotes a report from TechCrunch: The U.S. Postal Service was sharing the postal addresses of its online customers with advertising and tech giants Meta, LinkedIn and Snap, TechCrunch has found. On Wednesday, the USPS said it addressed the issue and stopped the practice, claiming that it was "unaware" of it. TechCrunch found USPS was sharing customers' information by way of hidden data-collecting code (also known as tracking pixels) used across its website. Tech and advertising companies create this kind of code to collect information about the user -- such as which pages they visit -- every time a webpage containing the code loads in the customer's browser.

In the case of USPS, some of that collected data included the postal addresses of logged-in USPS Informed Delivery customers, who use the service to see photos of their incoming mail before it arrives. It's not clear how many individuals had their information collected or for how long. Informed Delivery had more than 62 million users (PDF) as of March 2024. [...] The code also collected other data, such as information about the user's computer type and browser, which appeared as partly pseudonymized -- essentially scrambled in a way that makes it more difficult for humans to know where data came from, or who it relates to, by using randomized identifiers in place of real customer names. But researchers have long warned that pseudonymous data can still be used to re-identify seemingly anonymous individuals.

TechCrunch also found that tracking numbers entered into the USPS website were also shared with advertisers and tech companies, including Bing, Google, LinkedIn, Pinterest and Snap. Some in-transit tracking data was also shared, such as the real-world location of the mail in the postal system, even if the customer was not logged in to USPS' website. USPS spokesperson Jim McKean said in a statement: "The Postal Service leverages an analytics platform for our own internal purposes, so that we understand the usage of our products and services and which we use on an aggregated basis to market our products. The Postal Service does not sell or provide any personal information that is collected from this analytics platform to any third party, and we were unaware of any configuration of the platform that collected personal information from the URL and that shared it without our knowledge with social media."

"We have taken immediate action to remediate this issue," the spokesperson added, without saying what action was taken.

A marketing team within media giant Cox Media Group (CMG) claims it has the capability to listen to ambient conversations of consumers through embedded microphones in smartphones, smart TVs, and other devices to gather data and use it to target ads, according to a review of CMG marketing materials by 404 Media and details from a pitch given to an outside marketing professional. From a report: Called "Active Listening," CMG claims the capability can identify potential customers "based on casual conversations in real time." The news signals that what a huge swath of the public has believed for years -- that smartphones are listening to people in order to deliver ads -- may finally be a reality in certain situations. Until now, there was no evidence that such a capability actually existed, but its myth permeated due to how sophisticated other ad tracking methods have become.

It is not immediately clear if the capability CMG is advertising and claims works is being used on devices in the market today, but the company notes it is "a marketing technique fit for the future. Available today." 404 Media also found a representative of the company on LinkedIn explicitly asking interested parties to contact them about the product. One marketing professional pitched by CMG on the tech said a CMG representative explained the prices of the service to them. "What would it mean for your business if you could target potential clients who are actively discussing their need for your services in their day-to-day conversations? No, it's not a Black Mirror episode -- it's Voice Data, and CMG has the capabilities to use it to your business advantage," CMG's website reads.

The Justice Department sought on Wednesday to show how Google did all it could to get people to use its search engine and build itself into a $1 trillion search and advertising giant on the second day of a once-in-a-generation antitrust trial. From a report: First out of the gate, the government questioned a former Google executive, Chris Barton, about billion-dollar deals with mobile carriers and others that helped make Google the default search engine. Barton, who was at Google from 2004 to 2011, said the number of Google executives working to win default status with mobile carriers grew dramatically when he was with the company, recognizing the potential growth of handheld devices and early versions of smartphones.

Google's clout in search, the government argues, has helped Google build monopolies in some aspects of online search advertising. Since search is free, Google makes money through advertising. The government says the Alphabet unit paid $10 billion annually to wireless companies like AT&T, device makers like Apple and browser makers like Mozilla to fend off rivals and keep its search engine market share near 90%. In revenue-sharing deals with mobile carriers and Android smartphone makers, Google pressed for its search to be the default and exclusive. If Microsoft's search engine Bing was the default on an Android phone, Barton said, then users would have a "difficult time finding or changing to Google."

Barton said on his LinkedIn profile that he was responsible for leading Google's partnerships with mobile carriers like Verizon and AT&T, estimating that the deals "drive hundreds of millions in revenue." Hal Varian, Google's chief economist, told the court that scale, or the number of search queries Google received, was important, but pushed back during questioning on how important. He also acknowledged giving a speech in which he said certain search queries, for instance for a tennis racquet, were important in effectively advertising to the person who made the query and to subsequent ad revenues.

Microsoft has warned investors about a "non-public" draft decision by Irish regulators against LinkedIn for allegedly dodgy ad data practices, explaining it had set aside some cash to pay off any potential fine. From a report: How much? Oh, a mere $425 million. The software giant said the funds were connected to a 2018 investigation by the Irish Data Protection Commission (IDPC) looking into whether LinkedIn's targeted advertising practices violated the the European Union's General Data Protection Regulation (GDPR). At the time of the complaint, the 2016 law had been recently implemented and the watchdog was just settling into its role as EU overlord of judging data practices of the tech giants. Microsoft denies it broke any GDPR rules and said it "intends to defend itself vigorously in this matter."

An anonymous reader quotes a report from Ars Technica: The European Commission will require 19 large online platforms and search engines to comply with new online content regulations starting on August 25, European officials said. The EC specified which companies must comply with the rules for the first time, announcing today that it "adopted the first designation decisions under the Digital Services Act." Five of the 19 platforms are run by Google, specifically YouTube, Google Search, the Google Play app and digital media store, Google Maps, and Google Shopping. Meta-owned Facebook and Instagram are on the list, as are Amazon's online store, Apple's App Store, Microsoft's Bing search engine, TikTok, Twitter, and Wikipedia. These platforms were designated because they each reported having over 45 million active users in the EU as of February 17. The other listed platforms are Alibaba AliExpress, Booking.com, LinkedIn, Pinterest, Snapchat, and German online retailer Zalando.

Companies have four months to comply with the full set of new obligations and could face fines of up to 6 percent of a provider's annual revenue. One new rule is a ban on advertisements that target users based on sensitive data such as ethnic origin, political opinions, or sexual orientation. There are new content moderation requirements, transparency rules, and protections for minors. For example, "targeted advertising based on profiling towards children is no longer permitted," the EC said. Companies will have to provide their first annual risk assessment on August 25, and their risk mitigation plans will be subject to independent audits and oversight by the European Commission. "Platforms will have to identify, analyze and mitigate a wide array of systemic risks ranging from how illegal content and disinformation can be amplified on their services, to the impact on the freedom of expression and media freedom," the EC said. "Similarly, specific risks around gender-based violence online and the protection of minors online and their mental health must be assessed and mitigated." The new requirements for the 19 platforms include:
- Users will get clear information on why they are recommended certain information and will have the right to opt-out from recommendation systems based on profiling;
- Users will be able to report illegal content easily and platforms have to process such reports diligently; - Platforms need to label all ads and inform users on who is promoting them;
- Platforms need to provide an easily understandable, plain-language summary of their terms and conditions, in the languages of the Member States where they operate.

Platforms will be required to "analyze their specific risks, and put in place mitigation measures -- for instance, to address the spread of disinformation and inauthentic use of their service," the EC said. They will also "have to redesign their systems to ensure a high level of privacy, security, and safety to minors."

The Economist notes this business cycle is hurting ad revenue for Alphabet's Google and Meta's Facebook."Last quarter Meta reported its first-ever year-on-year decline in revenues. Snap, a smaller rival, is laying off a fifth of its workforce." But for both companies, "the cyclical problem may not be the worst of it," since they're finally facing some real competition.

"They might once have hoped to offset the digital-ad pie's slower growth by grabbing a larger slice of it. No longer." Although the two are together expected to rake in around $300bn in revenues this year, sales of their four biggest rivals in the West will amount to almost a quarter as much... What is more, as digital advertising enters a period of transformation, the challengers look well-placed to increase their gains. The noisiest newcomer to the digital-ad scene is TikTok. In the five years since its launch the short-video app has sucked ad dollars away from Facebook and Instagram, Meta's two biggest properties. So much so that the two social networks are reinventing themselves in the image of their Chinese-owned rival.... But Meta and Google may have more to worry about closer to home, where a trio of American tech firms are loading ever more ads around their main businesses.

Chief among them is Amazon, forecast to take nearly 7% of worldwide digital-ad revenue this year, up from less than 1% just six years ago. The company started reporting details of its ad business only in February, when it revealed sales in 2021 of $31bn. As Benedict Evans, a tech analyst, points out, that is roughly as much as the ad sales of the entire global newspaper industry. Amazon executives now talk of advertising as one of the company's three "engines", alongside retail and cloud computing.

Next in line is Microsoft, expected to quietly take more than 2% of global sales this year — slightly more than TikTok. Its search engine, Bing, has only a small share of the search market, but that market is a gigantic one. Microsoft's social network, LinkedIn, is unglamorous but its business-to-business ads allow it to monetise the time users spend on it at a rate roughly four times that of Facebook, estimates Andrew Lipsman of eMarketer. It generates more revenue than some medium-sized networks including Snap's Snapchat and Twitter.

The most surprising new adman is Apple. The iPhone-maker used to rail against intrusive digital advertising. Now it sells many ads of its own.... As digital ads work their way into more corners of the economy, "a new order is going to materialise", believes Mr Lipsman. He thinks Amazon will overtake Meta in total advertising revenue, possibly within five years.

Apple plans to nearly double the workforce in its fast-growing digital advertising business less than 18 months after it introduced sweeping privacy changes that hobbled its bigger rivals in the lucrative industry. Financial Times: The iPhone maker has about 250 people on its ad platforms team, according to LinkedIn. According to Apple's careers website, it is looking to fill another 216 such roles, almost quadruple the 56 it was hiring in late 2020. Apple disputed the figures but declined to elaborate. The digital ads industry has been on edge about Apple's advertising ambitions since it launched privacy rules last year that disrupted the $400bn digital ads market, making it difficult to tailor ads to Apple's 1bn-plus iPhone users.

Since the policy was introduced, Facebook parent Meta, Snap and Twitter have lost billions of dollars in revenue -- and far more in market valuation, although there have been additional contributing factors. "It was really almost like a global panic," said Jade Arenstein, global service lead at Incubeta, a South Africa-based marketing performance company, of the impact of Apple's changes. Meanwhile, Apple's once-fledgling ads business is now "incredibly fast-growing," according to a job ad. The business has gone from just a few hundred million dollars of revenue in the late 2010s to about $5bn this year, according to research group Evercore ISI, which expects Apple to have a $30bn ads business within four years.

A new study (PDF) by a team of university researchers in the UK has unveiled a host of privacy issues that arise from using Android smartphones. BleepingComputer reports: The researchers have focused on Samsung, Xiaomi, Realme, and Huawei Android devices, and LineageOS and /e/OS, two forks of Android that aim to offer long-term support and a de-Googled experience. The conclusion of the study is worrying for the vast majority of Android users: "With the notable exception of /e/OS, even when minimally configured and the handset is idle these vendor-customized Android variants transmit substantial amounts of information to the OS developer and also to third parties (Google, Microsoft, LinkedIn, Facebook, etc.) that have pre-installed system apps." As the summary table indicates, sensitive user data like persistent identifiers, app usage details, and telemetry information are not only shared with the device vendors, but also go to various third parties, such as Microsoft, LinkedIn, and Facebook. And to make matters worse, Google appears at the receiving end of all collected data almost across the entire table.

It is important to note that this concerns the collection of data for which there's no option to opt-out, so Android users are powerless against this type of telemetry. This is particularly concerning when smartphone vendors include third-party apps that are silently collecting data even if they're not used by the device owner, and which cannot be uninstalled. For some of the built-in system apps like miui.analytics (Xiaomi), Heytap (Realme), and Hicloud (Huawei), the researchers found that the encrypted data can sometimes be decoded, putting the data at risk to man-in-the-middle (MitM) attacks. As the study points out, even if the user resets the advertising identifiers for their Google Account on Android, the data-collection system can trivially re-link the new ID back to the same device and append it to the original tracking history. The deanonymization of users takes place using various methods, such as looking at the SIM, IMEI, location data history, IP address, network SSID, or a combination of these. In response to the report, a Google spokesperson said: "While we appreciate the work of the researchers, we disagree that this behavior is unexpected -- this is how modern smartphones work. As explained in our Google Play Services Help Center article, this data is essential for core device services such as push notifications and software updates across a diverse ecosystem of devices and software builds. For example, Google Play services uses data on certified Android devices to support core device features. Collection of limited basic information, such as a device's IMEI, is necessary to deliver critical updates reliably across Android devices and apps."

There is a corner of LinkedIn free from humble brags, self-promotion, thought leadership and strict decorum. You just need to connect with a zoomer. Although LinkedIn is not a popular online hangout for Generation Z, some of their most viral posts are parodies of LinkedIn itself. From a report: Shiv Sharma graduated from the University of Southern California last year, according to his LinkedIn. A few months ago, he updated his profile listing himself as the assistant chef at the fictional restaurant from Sponge Bob Square Pants. "I have accepted an offer to work for The Krusty Krab Restaurant as part of their Entry Level Chef Program in Bikini Bottom," he wrote. The post garnered more than 5,000 reactions and dozens of comments. Harry Tong is a software development intern at a tech company. But, according to a popular post on his profile: "I am officially the CEO of a BILLION dollar company," he wrote. "For my series Z, my mom invested $10 for 0.000001% of my company, giving it a $1 billion valuation."

This subculture of subversion on LinkedIn has inspired countless TikTok videos, a Twitter account called @LinkedinFlex and a devoted Reddit community called LinkedInLunatics. The memes reflect the weariness people feel toward the site -- "primarily a place for bragging," said Jake Zhang, a Toronto-based college student. "People tell stories about how their entire lives have built up to this one moment of getting a job or a promotion, or experts claim they'll change your life with a piece of advice," Tong said. "And I'm just here to poke at the facade a little bit." Most young people treat LinkedIn as a "purely transactional job hunting tool" to be used sparingly, said AJ Wilcox, founder of B2Linked, an advertising agency that specializes in the Microsoft Corp.-owned professional networking site. Maintaining a profile is a "necessary evil," Zhang said. "Everyone I know creates an account due to school or peer pressure," Zhang said. "We use it because there's no alternative for job hunting. But with all the toxic content and bragging, no one I know really likes it." Which is what makes the parodies on LinkedIn so interesting. Most people wouldn't put a joke on their resume. The posts are a byproduct of a generation that lives fearlessly on the internet, eager to entertain and call out any whiff of inauthenticity.

An anonymous reader quotes a report from Motherboard: A surveillance contractor that has previously sold services to the U.S. military is advertising a product that it says can locate the real-time locations of specific cars in nearly any country on Earth. It says it does this by using data collected and sent by the cars and their components themselves, according to a document obtained by Motherboard. "Ulysses can provide our clients with the ability to remotely geolocate vehicles in nearly every country except for North Korea and Cuba on a near real time basis," the document, written by contractor The Ulysses Group, reads. "Currently, we can access over 15 billion vehicle locations around the world every month," the document adds.

Although the company told Motherboard it has not sold the product to the U.S. government at this time, the news highlights the scale and reach of car-tracking technology, and the fact that car location data is of interest not just to insurance companies and the finance sector, but to government contractors who explicitly say they want to source the data for intelligence and surveillance purposes. [...] Included in the document is a map showing apparent vehicle locations spread across Russia, Ukraine, and Turkey, including along the border with Syria. A section of text next to the map says Ulysses' data access lets clients analyze targets "whether you want to geo-locate one vehicle or 25,000,000 as shown here." An image on the company's LinkedIn page appears to show data related to Bulgaria. [...] The document does not explain exactly how Ulysses sources its data, be that directly from automakers or OEMs, or via an aggregator company. But there are plenty of companies that could be contributing. Andrew Lewis, president of The Ulysses Group, told Motherboard in an email that "any proprietary promotional material we may have produced is aspirational and developed based on publicly available information about modern telematics equipment." Lewis added: "We do not have any contracts with the government or any of its agencies related to our work in the field and we have never received any funding whatsoever from the government related to telematics."

"Even as IBM has sued an increasing number of companies, its IP income has shrunk," reports Bloomberg: Intellectual property rights historically brought in more than $1 billion a year, on average, helping offset massive research and development costs and shrinking revenue. Last year, IBM's income from intellectual property was $626 million, its lowest point since 1996, and 2019 wasn't much higher. While it continues to secure license deals, they are fewer and harder-won, with companies like Airbnb Inc. and Chewy Inc. waging battles in court...

In February, online pet-food seller Chewy requested a court order to block a $36 million patent fee IBM is demanding. Chewy accused IBM of "seeking exorbitant licensing fees for early internet patents having no value." IBM's claims against Chewy include years-old inventions such as targeted advertising and content resizing based on cursor activity, both ubiquitous on the web. Chewy said IBM doesn't make or sell products covered by the vast majority of the thousands of patents it has received over the past 20 years, but instead just threatens to sue if companies don't agree to pay for licenses. IBM has not answered Chewy's complaint, and no trial date has been set.

Companies that use their IP licensing aggressively as a way to make money are often referred to as patent trolls. However, IBM's position as the largest aggregator of U.S. intellectual property is more akin to being a patent godfather, says Robin Feldman, a law professor at the University of California, Hastings. With more than 38,000 active patents in its portfolio, and thousands of license agreements bolstering its legitimacy, IBM's demands have traditionally gone unchallenged, Feldman said. Such patent godfathers, with large portfolios, are "able to make offers that can't be refused." Even some of the most innovative technology giants have licensed IBM patents over the years. Alphabet Inc.'s Google, Amazon.com Inc. and LinkedIn are among countless companies that have had to pony up.

IBM also has long served as a patent bank for young companies to jump-start their portfolios. Facebook Inc. was not yet public in 2012 when it bought 750 patents on software and networking from IBM. As Instacart Inc. prepares to go public, it purchased almost 300 IBM patents in January ranging from e-commerce to smart shopping bags.
Noting a series of Supreme Court verdicts making it easier to invalidate a patent, Feldman, the law professor, told Bloomberg that "Being the godfather isn't what it used to be. It's not that patent aggregation as a business is over. You just make less money."

This weekend Forbes ran a thought-provoking article by "a digital marketer of 25 years" who now helps marketers audit their digital campaigns for ad fraud: When P&G turned off $200 million of their digital ad spending, they saw NO CHANGE in business outcomes. When Chase reduced their programmatic reach from 400,000 sites showing its ads to 5,000 sites (a 99% decrease), they saw NO CHANGE in business outcomes. When Uber turned off $120 million of their digital ad spending meant to drive more app installs, they saw NO CHANGE in the rate of app installs. When big brands stopped spending on digital ads, nothing happened. Even further back in time, in 2012, eBay turned off their paid search ad spending, and saw NO CHANGE in sales coming from those sources...

Big brands turned off millions of dollars of digital ad spending, and saw no change in business outcomes. Small businesses tuned their digital marketing and reduced the number of ad impressions, clicks, and traffic to their sites, but saw business activity go up, instead of down. Much of the problem with digital advertising today stems from marketers' obsession with big numbers. But big numbers of ads and clicks do not translate into more business activity and sales. They are just large numbers in dashboards and spreadsheets. Marketers could be spending far fewer dollars and getting the same levels of business outcomes; or spending the dollars more smartly in digital and getting even more business outcomes than they are now.

An anonymous reader quotes long-time technology pundit Robert Cringely: Forty-five days from now, we're told, President Trump will shut down TikTok and WeChat. TikTok, maybe, but WeChat? Impossible...

Trump has a chance of taking down TikTok, the short form video sharing site, because that service is dependent on advertising. He can force the app out of U.S. app stores (though not out of foreign ones) and he can cut off the flow of ad dollars... at least those dollars that flow through American pockets. But there are workarounds, I'm sure, even for TikTok and 45 days is a lot of time to come up with them. So maybe the service will be sold to Microsoft or maybe not. In either case I'm sure TikTok will survive in some form.

WeChat, on the other hand, will thrive.

WeChat, if you haven't used it, is the mobile operating system for China. It's an app platform in its own right that is used for communication, entertainment, and commerce. Imagine Facebook, LinkedIn, PayPal, Venmo, Skype, Uber, Gmail and eBay all in a single application. That's WeChat. It's even a third-party application platform, so while U.S. banks operate on the Internet, Chinese banks operate on WeChat. Shutting WeChat down in the U.S. would be a huge blow to WeChat's parent company, TenCent, and a huge blow to the Chinese diaspora. Except it won't work.

To defeat President Trump, all WeChat users need is a Virtual Private Network and any WeChat users already in the U.S. already have a VPN to defeat the much more formidable Great Firewall of China.

On New Year's Day 2020, more than 90,000 college football fans piled into the Rose Bowl Stadium in Pasadena, California, to watch the Oregon Ducks play the Wisconsin Badgers. It turns out some of those fans were being watched, too. From a report: Before they even entered the stadium, thousands of attendees were being captured by a facial recognition system in the Rose Bowl's FanFest activity area by an ad tech company called VSBLTY. Four cameras hidden underneath digital signs captured data on attendees, generating 30,000 points of data on how long they looked at advertisements, their gender and age, and an analysis to try and identify weapons or whether they were on a watch list of suspicious persons. Three fans who attended the Rose Bowl game and spoke to OneZero said they didn't remember seeing any notice that they were being surveilled.

[...] The data gathering and surveillance operation has not been reported in the mainstream press before and was revealed after VSBLTY issued a press release of its findings. Neither VSBLTY nor the Rose Bowl Stadium responded to multiple requests for comment or questions about how data was gathered, whether fans were informed, and where the watch list of suspicious persons came from. "Facts about fans, their habits and actions -- in addition to demographic and psychographic information -- will help plan audience activities as well as serve as a tool to validate the value of on-site advertising impressions to sponsors," wrote Jay Hutton, VSBLTY's CEO. VSBLTY is a small, Philadelphia-based company that anticipates generating $15 million to $20 million in revenue in 2020, according to a company slide deck targeted at investors reviewed by OneZero. The company has fewer than 50 employees according to LinkedIn data. Despite its relatively small size, the company has contracts around the world, including conducting real-time facial recognition in Mexico City through a partnership with intelligent lighting company Energetika.