How Will Yahoo "Monetize" Their Social Networks? 74

Thomas Hawk writes "One of the most interesting things to come out of Yahoo's earnings call with analysts yesterday was a statement by Yahoo's COO, Daniel L. Rosenweig on Yahoo's plans to 'monetize' their various social network properties. Flickr was mentioned five times on the conference call and their de.lic.io.us property was as well, after neither were mentioned in last quarter's call. Rosenweig characterized these services as being largely unmonetized and talked about leveraging these "assets" and targeting and profiling a large growing registered audience base. It will be interesting to see how some of Yahoo's popular web properties change through the monetization process."

The Wired Guide to Second Life 39

With the announcement that Wired and other news organizations will now be reporting from Second Life, they've put up an article on the Wired property and have created a Guide to the larger Second Life world. From the guide: "Today, Second Life is second home to half a million people, and everyone from Duran Duran and Wells Fargo Bank to the Department of Homeland Security has funded real estate here. The national currency of Linden dollars is freely convertible to US dollars (and the exchange rate is quite favorable at the moment!), and an increasing number of residents are ditching their jobs back on Earth to make their living entirely within Second Life's economy. But this exotic realm can seem bewildering and strange to first-time visitors (affectionately known as "noobs" in the native parlance). Let Wired be your guide."

The (im)Mobility of Web 2.0 Apps 106

narramissic writes "So many Web 2.0 apps seem like a natural fit for use on mobile phones -- more so, in fact, than the PCs they were written for. Take for example, Google maps or Flickr or any of the myriad social networking sites. Frankly, I wonder why anyone would even want to use them while sitting at a desk. And yet the reality of using those apps on cell phones is solidly disappointing because of the inherent constraints of mobile phones and networks. This article gets deeper into the ups and downs of reworking Web 2.0 apps for use on mobile phones."

Scientists Ask for Gaming Research Funding 25

Ars Technica reports on a request by the Federation of American Scientists to support videogaming in education through government grants. The request comes via a report stating that gaming promotes higher-level thinking, and may eventually give students an edge in the modern global workplace. From the article: "The panel determined that there are, in fact, skills learned by video games that are of value to today's employers, including 'strategic and analytical thinking, problem solving, planning and execution, decision-making, and adaptation to rapid change.' Additionally, they found that video games foster goal-setting, practice in patience, and even team building. Carefully noting that there is a difference between video games developed for entertainment versus education, the FAS's report says that an emphasis in learning in video games could greatly benefit future generations of workers."

Decoy Files on P2P Sites Become Ad Vehicles 200

Carl Bialik from WSJ writes "Some record labels hire outside companies to plant fake files on peer-to-peer sites. Now, labels are turning these decoy files into vehicles for marketing to music pirates by inserting promotional material into the files, such as an eight-minute clip from a Jay-Z concert, the Wall Street Journal reports." From the article: "'The concept here is making the peer-to-peer networks work for us,' says Jay-Z's attorney, Michael Guido. 'While peer-to-peer users are stealing the intellectual property, they are also the active music audience,' and 'this technology allows us to market back to them.'"

The Joys of Next-Gen Commentary 16

Via Joystiq, an article on MTV Games' Overdrive site on commentary tracks in next-generation gaming. The piece looks at the history of game commentary (all the way back on the N64), and discusses what it will take for us to see more of this in future games. From the article: "What will it take to get more game makers to spill like this? The most significant obstacle is time. Movie directors have the luxury of recording commentary for DVDs that arrive months after their film is completed and released in theaters. Game makers, if they want to include commentary with their title, need to record it in the 11th hour of a game's development, right at crunch time. Insomniac Games has included a behind-the-scenes interactive 'museum' in two of the company's four 'Ratchet and Clank' games, but has never provided an audio commentary." Warning: the article is on a flash site, and I'd advise pausing the ad box in the upper right hand corner before the music starts.

Design Reactor Sets New Digital Marketing Benchmark 1

Design Reactor is helping the industry go virtual with a highly interactive tradeshow experience. AMD was one of the first companies to leverage the virtual trade show solution, marketed as the AMD Virtual IT Experience . With more than 450,000 visitors to the AMD Virtual IT experience, the virtual tradeshow is proving successful. "This revolutionary concept takes the best that tradeshows have to offer and leaves out the travel, expense and fatigue. This industry-changing marketing event is aimed at providing a new and interactive way to help customers solve their problems. Through a virtual tradeshow venue, AMD is extending its reach to a broader audience by providing information in a familiar yet more accessible format. The complex layering of 3D animation, graphics, video, sound, text and interactive communications helps ensure a true trade show experience."

Deliver First Class Web Sites 95

Michael J. Ross writes "Experienced and conscientious Web developers, in their efforts to learn from the mistakes of others and to avoid repeating them on their own projects, tend to accumulate tips and recommendations for the many aspects of successfully creating Web sites. These best practices take the form of bookmarked Web pages, saved articles, downloaded PDF files, scribbled notes on scraps of paper, and hastily created documents that will be better organized one of these days, when the developer's schedule becomes less hectic (sure...). Being difficult if not impossible to find later, these pearls of wisdom are rarely consulted before or during each new Web site project. What the developer needs is a book that brings together as many of these best practices as possible, without being overwhelming. Deliver First Class Web Sites: 101 Essential Checklists may be the answer." Read the rest of Michael's review.

AMD AM2 Digital Home - ASUS M2NPV-VM Motherboard

Tweaktown recently had a chance to look at the ASUS M2NPV-VM Motherboard - designed to take on the Digital Home on the K8 front with AMD Live! platform. The motherboard is paired with nVidia's GeForce 6150 chipset, creating a feature packed setup. The test system consisted of an AMD Athlon 64 X2 3800+ (Socket AM2) and nVidia GeForce 7800GT chipset. They ran the system through a battery of scenarios, including Doom, Quake, and F.E.A.R. The final thoughts? "The ASUS M2NPV-VM satisfied all our basic requirements for a solid Digital Home/HTPC based motherboard."

Lumines, Neverwinter, and Knights On the Way 39

While it's not something we normally link to, some anticipated product-related news is making the rounds today. As 360 owners are likely already aware, Lumines Live! is available on the Xbox Live Marketplace. It's not entirely all it's cracked up to be, though, with some of the content yet to be rolled out and requiring a separate purchase. Neverwinter Nights 2 has gone gold, happily, with an October 31st release date placing it on the same day as Final Fantasy XII and making me very sad. Finally, November 21st will see the release of Knights of the Nine, new content for Elder Scrolls IV: Oblivion. The content will come with the PS3 version of the game, will be released to the 360 and PC via normal channels, and will also appear in stores via a box loaded will all additional Oblivion content to date.

Robot Swarm Shifts Heavy Objects 142

holy_calamity writes "A swarm of robots has been demonstrated that can get together to transport an object too heavy for a single bot. Each robot is loaded with the same simple set of behaviors but more complex intelligence emerges from a group interacting. Two videos show the robots in action, and using a more complex behavior necessary when they're set to short sighted mode and can't see the target location from the starting point."

Microsoft Admits to Release Schedule Bungle 43

Eurogamer is reporting on comments made by Microsoft Games Studio general manager Phil Spencer, who has said that first party titles were not released often enough during the 360's first year. While true in all markets, this has especially been a problem in the U.K., where a delay of 210 days separated Dead Rising and Nintey-Nine Nights. From the article: "'I won't duck the question. Obviously our job as a first-party publisher is to lead on our platform and to create content not only that appeals to a broad set of customers, but also content that comes out with a regular pacing to continue to freshen the shelves,' Spencer said. 'But I wouldn't disagree with you that there were periods this year where there were gaps that were too long from first-party.' Microsoft's gaming blackspot was mirrored by a paucity of heavyweight third-party releases over a particular barren summer during which the firm arguably failed to capitalise on good early momentum and the absence of Sony's rival PlayStation 3 system."

Microsoft to Give Away Software 197

dptalia writes "In an attempt to suck up to the European Union, Microsoft has announced that it will give away software allowing multiple operating systems to run simultaneously. Microsoft says this is part of their strategy to make more software available through OSS." From the article: "Georg Greve, president of the Free Software Foundation Europe, said he had not seen the details of Microsoft's giveaway but cautioned against assuming it was motivated only by pragmatism or a new spirit of cooperation. 'If Microsoft were doing this for altruistic reasons, it would be a first,' Greve said. 'I think they are probably trying to get more machines on the Windows platform, and they may also be trying to improve relations in Brussels.'"

Hirai Expects One Million PS3s By End of Year 41

Despite lower-than-expected launch numbers for Sony's next console, in an interview with Next Generation Kaz Hirai says he still expects a million units to be available by the end of the year. He goes on to discuss other elements of the launch, and Sony's expectations for this momentous event. From the article: "For launch day there is going to be a bit less than 20. For the launch window there is going to be a bit more. We are looking at the portfolio of the third party publishers for the launch day, and we are asking them which titles are going to be available for the second week, which ones are going to be available for the third week, and which titles are going to be for the end of the year. Basically we are managing the portfolio of the software titles everybody has, once this process is done we are deciding which titles are going where, and then we are going to have the final list of the launch titles for the US launch."

Foolish Forecast: Advancing AMD

Tonight AMD will be reporting results for Q3 2006, and 'the Fool' (Motley Fool) is helping to set the stage for us. What are the analysts saying? The majority of them marked the stock 'buy' or 'hold'. What is management saying? COO Dirk Meyer says that the "average selling price (ASP) has increased and we believe we continued to gain unit and dollar share, as the server market continues to embrace AMD solutions across a broader industry footprint." And the Fool? "AMD is still in a very strong position in the corporate data center, and while that 30% goal might once have sounded audacious to a fault, it now looks rather realistic. And sneak a peek at those margin trends up there. It's hard to argue with the cold, hard numbers of great financial performances."

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