Pretty much every time we hear about a game launching in-game advertising it sounds like a horrible idea that will only serve to detract from the experience. However JJ Richards of Massive wants you to give it a chance, claiming that if done correctly it can not only work, but actually enhance the overall experience. "In fact, according to Massive's research, gamers like ads. Here's the caveat: they have to add to the gaming experience. He describes a game that takes place in Times Square. With no ads, it's not real at all. With generic ads, it's a little better. 'Now imagine Times Square with ads you just saw on television or read in a newspaper—the latest movie release or television show or a new car model,' he said. 'Imagine further that it is up-to-the-minute, whether you played your game today or six months from now. That is much more realistic.' His argument is that gamers consume the experience of ads, not just the ads themselves. 'The ads add to and enhance that experience, and our research shows that it is highly effective for both game play as well as advertisers.'"

The rumor that we discussed a few months back is looking more real. Vigile writes "Once the darling of the enthusiast chipset market, NVIDIA has apparently decided to quit development of future chipsets for all platforms. This 'state of NVIDIA' editorial at PC Perspective first highlighted the fact that the company was backing away from its plans to develop a DMI-based chipset for Intel's Lynnfield processors due to legal pressure from Intel and debates over licensing restrictions. That effectively left NVIDIA out in the cold in terms of high-end chipsets, but even more interesting is the later revelation that NVIDIA has only one remaining chipset product to release, what we know as ION 2, and that it was mainly built for Apple's upcoming products. NVIDIA still plans to sell its current offerings, like MCP61 for AMD platforms and current generation ION for netbooks and nettops, but will focus solely on discrete graphics options after this final release."

itwbennett writes "At the Hack In The Box conference in Kuala Lumpur, Wikileaks.org announced a plan to enable newspapers, human rights organizations, criminal investigators, and others to embed an 'upload a disclosure to me via Wikileaks' form onto their Web sites that would give potential whistleblowers the ability to leak sensitive documents to an organization or journalist they trust over a secure connection. The news or NGO site would then get an embargo period in which to analyze the material and write the story, after which Wikileaks would make the leaked material public. At the same time, the receiver would have greater legal protection, says Julien Assange, an advisory board member at Wikileaks 'We will take the burden of protecting the source and the legal risks associated with publishing the document,' said Assange. 'We want to get as much substantive information as possible into the historical record, keep it accessible, and provide incentives for people to turn it into something that will achieve political reform.'"

An anonymous reader sends in a new report on a not-so-new problem, one that has had little visibility so far. A quirk in the way Apple's iPhone App Store works has enabled squatters to move in, and in fact has encouraged legimate developers to grab and squat on dozens of app names that they might use some time in the future. "It turns out you can exploit the registration process to gain ownership of as many app names as you like, without any intention of actually writing a single line of code. 'A developer can pretend to submit an app, but abandon their submission at the last moment, avoiding the need to actually create an application, but keeping hold of the app's name. In limbo. Maybe forever.' says iPhone app developer Atomic Antelope, who found that their app name 'Twitch' and its variations were stuck in limbo . 'Squatters have moved into the app store. They're worse than domain name squatters though, because you can't even enter into negotiation with them. You don't know who they are, or where they are.'" The solution seems simple: for Apple to flush all the apps that have not submitted binaries, and to repeat periodically.

I Don't Believe in Imaginary Property writes "French President Nicolas Sarkozy has been caught violating someone's copyright again. This time, presidential services made 400 unauthorized copies of a DVD when only 50 had been made by the publisher. Mr. Sarkozy, of course, is the one pushing the HADOPI law, which would disconnect the Internet service of an alleged pirate after three allegations of infringement. This isn't the first time he's been connected to copyright violations, either. His party had to pay some €30K for using a song without authorization. If he were he subject to his own law, Mr. Sarkozy would be subject to having his Net disconnected the next time he pirates something."

pickens writes "Nuclear batteries that produce energy from the decay of radioisotopes are an attractive proposition for many applications because the isotopes that power them can provide a useful amount of current for hundreds of years at power densities a million times as high as standard batteries. Nuclear batteries have been used for military and aerospace applications for years, their large size has limited their general usage. But now a research team at the University of Missouri has developed a nuclear battery the size of a penny that could be used to power micro- and nano-electromechanical systems. The researchers' innovation is not only in the battery's size, but also that the batteries use a liquid semiconductor rather than a solid semiconductor. 'The critical part of using a radioactive battery is that when you harvest the energy, part of the radiation energy can damage the lattice structure of the solid semiconductor,' says Jae Wan Kwon. 'By using a liquid semiconductor, we believe we can minimize that problem.' The batteries are safe under normal operating conditions. 'People hear the word "nuclear" and think of something very dangerous,' says Kwon. 'However, nuclear power sources have already been safely powering a variety of devices, such as pacemakers, space satellites, and underwater systems.'"

Barack Obama has just been awarded the Nobel Peace Prize. The BBC opines: "In awarding President Obama the Nobel Peace Prize, the Norwegian committee is honoring his intentions more than his achievements. After all he has been in office only just over eight months and he will presumably hope to serve eight years, so it is very early in his term to get this award. ... The committee does not make any secret of its approach. It states that he is being given the prize 'for his extraordinary efforts to strengthen international diplomacy and co-operation between peoples.' This is of course an implied criticism of former US president George W Bush and the neo-conservatives, who were often accused of trying to change the world in their image." The Washington Post collects more reactions from around the world.

itwbennett writes "'As part of its design, the Bahama botnet not only turns ordinary, legitimate PCs into click-fraud perpetrators that dilute the effectiveness of ad campaigns. It also modifies the way these PCs locate certain Web sites through DNS poisoning,' explains Juan Carlos Perez in an ITworld article. 'In the case of Google.com, compromised machines take their users to a fake page hosted in Canada that looks just like the real Google page and even returns results for queries entered into its search box. It's not clear where the Canadian server gets these results. What is evident is that the results aren't 'organic' direct links to their destinations, but are instead masked cost-per-click (CPC) ads that get routed through other ad networks or parked domains, some of which are in on the scam and some of which aren't.' 'Regardless, CPC fees are generated, advertisers pay, and click fraud has occurred,' Click Forensics reported on Thursday in a blog posting." Related: Techcrunch reports on a massive Chinese click-fraud ring controlling 200,000 IP addresses.

Matt_dk writes "For the first time, astronomers have confirmed that an asteroid contains frozen water on its surface. Analysis of asteroid 24 Themis shows evidence of water ice along with organic compounds widespread across the surface. The scientists say these new findings support the theory that asteroids brought both water and organic compounds to the early Earth, helping lay the foundation for life on the planet."

Last month we discussed news that Valve's upcoming shooter Left 4 Dead 2 had been denied classification in Australia, which meant the game could not be legally sold there. Now, after a series of edits which removed "considerable amounts of gore from gameplay," Australia's classification board has given the game an MA15+ rating. Their new report (PDF) says, "No wound detail is shown and the implicitly dead bodies and blood splatter disappear as they touch the ground. ... The board notes that the game no longer contains depictions of decapitation, dismemberment, wound detail or piles of dead bodies lying about the environment." The unmodified version of the game may still be approved, pending a review that concludes on October 22nd.

Martin writes with this excerpt from Ars Technica: "Microsoft Office Starter 2010 will be not available for purchase; it will only come pre-loaded on new PCs. It includes basic functionality so users can view, edit, and create documents via Office Word Starter 2010 and Office Excel Starter 2010. Not only are these programs ad-supported, but Microsoft claims they are 'designed for casual Office users,' who apparently will be perfectly fine with reduced-functionality and ad-supported software."

Joren writes "In Japan, in a case that has been five years running, the Osaka High Court on Thursday overturned a lower court ruling that had convicted and fined the developer of controversial file-sharing software Winny of assisting violations of the Copyright Law. Originally charged in 2004, Isamu Kaneko, 39, a former research assistant at the University of Tokyo, was declared not guilty, and will not be required to pay a 1.5 million yen fine levied by a December 2006 Kyoto District Court ruling. 'Merely being aware of the possibility that the software could be abused does not constitute a crime of aiding violations of the law, and the court cannot accept that the defendant supplied the software solely to be used for copyright violations,' presiding judge Masazo Ogura said. Furthermore, in siding with the defense, the appeal ruling stated that 'Anonymity is not something to be looked on as illegal, and it is not something that applies specifically to copyright violations. The technical value of the software is neutral.'"

CWmike writes "Microsoft said it will deliver its largest-ever number of security updates on Tuesday to fix 13 flaws in every version of Windows, as well as Internet Explorer (IE), Office, SQL Server, important developer tools and Forefront Security client software. Among the updates will be the first for the final, or release to manufacturing, code of Windows 7, Microsoft's newest operating system. The 13 updates slated for next week, eight of them pegged 'critical,' beat the previous record of 12 updates shipped in February 2007 and again in October 2008." Update Reader Kurt Seifried writes to correct the math a bit, pointing to Microsoft's Advance Notification page for the release, which says that rather than 13 flaws, this Patch Tuesday involves "13 bulletins (eight critical and five important), addressing 34 vulnerabilities ... Most of these updates require a restart so please factor that into your deployment planning."

locallyunscene writes "'We are fast entering a world where mass-market mobile devices consume thousands of megabytes each month,' FCC Chairman Julius Genachowski warned at CTIA Wireless yesterday. 'So we must ask: what happens when every mobile user has an iPhone, a Palm Pre, a BlackBerry Tour, or whatever the next device is? What happens when we quadruple the number of subscribers with mobile broadband on their laptops or netbooks?'"

Chris Harrison writes "About a month ago, Microsoft sent out prototype pressure sensitive keyboards to 40 international teams. They had four weeks to hack and cobble together some cool ideas. The innovation contest that centered around the keyboards released the winners last night (after a voting period Monday night at the ACM UIST conference). Some pretty neat ideas, ranging from pressure-sensitive password entry (Safelock), magnetic pens for cursor control (Hidden Forces), and even cool climbing (Rock Climbing) and land-deformation games (BallMeR)."