alternative_right writes: Americans are more likely to watch newly released movies from the comfort of their own homes instead of heading out to a theater, according to a new poll.

About three-quarters of U.S. adults said they watched a new movie on streaming instead of in the theater at least once in the past year, according to the survey from The Associated Press-NORC Center for Public Affairs Research, including about 3 in 10 who watched new movies on streaming at least once a month.

Meanwhile, about two-thirds of Americans said that they've watched a recently released movie in a theater in the past year, and only 16% said they went at least once a month. The results suggest that, on the whole, American moviegoers are more likely to stream a film than see it in the theaters, a shifting tide that was only accelerated during the COVID-19 pandemic and its aftermath.

"OpenAI's video generation tool, Sora, can create high-definition clips of just about anything you could ask for..." reports the Washington Post.

"But OpenAI has not specified which videos it grabbed to make Sora, saying only that it combined 'publicly available and licensed data'..." With ChatGPT, OpenAI helped popularize the now-standard industry practice of building more capable AI tools by scraping vast quantities of text from the web without consent. With Sora, launched in December, OpenAI staff said they built a pioneering video generator by taking a similar approach. They developed ways to feed the system more online video — in more varied formats — including vertical videos and longer, higher-resolution clips... To explore what content OpenAI may have used, The Washington Post used Sora to create hundreds of videos that show it can closely mimic movies, TV shows and other content...

In dozens of tests, The Post found that Sora can create clips that closely resemble Netflix shows such as "Wednesday"; popular video games like "Minecraft"; and beloved cartoon characters, as well as the animated logos for Warner Bros., DreamWorks and other Hollywood studios, movies and TV shows. The publicly available version of Sora can generate only 20-second clips, without audio. In most cases, the look-alike scenes were made by typing basic requests like "universal studios intro." The results also showed that Sora can create AI videos with the logos or watermarks that broadcasters and tech companies use to brand their video content, including those for the National Basketball Association, Chinese-owned social app TikTok and Amazon-owned streaming platform Twitch...

Sora's ability to re-create specific imagery and brands suggests a version of the originals appeared in the tool's training data, AI researchers said. "The model is mimicking the training data. There's no magic," said Joanna Materzynska, a PhD researcher at Massachusetts Institute of Technology who has studied datasets used in AI. An AI tool's ability to reproduce proprietary content doesn't necessarily indicate that the original material was copied or obtained from its creators or owners. Content of all kinds is uploaded to video and social platforms, often without the consent of the copyright holder... Materzynska co-authored a study last year that found more than 70 percent of public video datasets commonly used in AI research contained content scraped from YouTube.
Netflix and Twitch said they did not have a content partnership for training OpenAI, according to the article (which adds that OpenAI "has yet to face a copyright suit over the data used for Sora.")

Two key quotes from the article:

• "Unauthorized scraping of YouTube content continues to be a violation of our Terms of Service." — YouTube spokesperson Jack Malon

• "We train on publicly available data consistent with fair use and use industry-leading safeguards to avoid replicating the material they learn from." — OpenAI spokesperson Kayla Wood

An anonymous reader shares a report: JM Video, one of only two remaining DVD rental stores in Paris, is a focal point for film lovers and visited by actors like Brad Pitt when they are in the city, but the ever-growing competition of streaming platforms means this Paris institution is fighting for survival. Choice is not the problem: JM Video has a library of more than 50,000 films, more than some 5,000 on offer at any time on Netflix and more than the catalogues of all the major streaming actors combined. "It's one of the few places in Paris with a real film collection, you can find things here that you cannot find anywhere else," said movie buff Virginie Breton, who rents DVDs several times a week. But not enough to keep JM Video afloat.

Sky-high Paris property rents and a dwindling customer base, combined with the arrival of ever-more streaming services like Amazon Prime, Disney+, HBO Max, Paramount+ and Apple TV+ are squeezing the life out of the cave-like shop, where DVDs spill out from floor-to-ceiling racks. Founded in 1982, JM Video was one of around 5,000 video rental shops in France at the end of last century, well before Netflix switched from being a DVD rental outfit to a streaming pioneer around 2010. Now, France has only about 10 DVD rental shops, two of which are in Paris.

Scripted TV production peaked in 2022 at 599 shows and has declined since, according to FX's research division tracking. New prestige series have dropped sharply while streaming platforms prioritize returning shows over new development. Netflix has shifted majority output to unscripted content including docuseries and reality programming since 2018.

YouTube leads streaming viewership ahead of Netflix, Paramount+, and Hulu. Free ad-supported platforms YouTube, Tubi and Roku Channel continue gaining market share. Subscription prices across major streaming services have increased while scripted content volume decreased. Second season of Severance cost $200 million. Fourth season of Stranger Things reached $270 million in production expenses.

An anonymous reader shares a report: Everyone's favorite CEO, Warner Bros. Discovery head David Zaslav, thinks HBO Max is ripe for a price hike. Speaking at the Goldman Sachs Communacopia and Technology Conference (doesn't that sound like a fun time?) Zaslav argued that his company's premium output can command a premium price.

"The fact that this is quality -- and that's true across our company, motion picture, TV production and and streaming quality -- we all we think that gives us a chance to raise price," he said, according to The Hollywood Reporter. "We think we're way underpriced." The recently re-re-branded HBO Max currently starts at $9.99 per month, including ads, peaking at $20.99 per month for its premium plan, roughly in line with its rivals.

Roku plans to dramatically expand its advertiser base from 200 to 100,000 companies using generative AI tools, CFO Dan Jedda told investors at recent conferences. The streaming platform, which commands over 20% of US TV viewing and reaches half of broadband households, is currently "roughly half sold out" on ad inventory. Jedda said small businesses can create commercials "within minutes" using AI tools Roku has integrated into its self-serve platform.

"Roku is celebrating a milestone that says a lot about where entertainment is heading," notes a new article at NERDS.xyz.

"For the third month in a row, people in the United States spent more time streaming on Roku-powered devices than they did watching traditional broadcast television." Nielsen's latest data shows Roku-powered devices accounted for 21.4 percent of all TV viewing in July. Broadcast came in at 18.4 percent. That gap may not seem huge, but it marks a steady trend from May and June where streaming also came out ahead. Roku says its share of TV viewing is up 14 percent year-over-year, which suggests people are not just trying streaming, they're sticking with it...

Roku powers streaming on smart TVs and devices in over half of internet-enabled U.S. households. By its own numbers, it sells more TV units than the next two operating systems combined. It's a reminder that Roku has positioned itself as more than just a box or an app. It clearly wants to be the place where television happens.
Thanks to Slashdot reader BrianFagioli for sharing the news.

Streameast -- the world's largest illegal sports streaming platform -- has been shut down after a year long investigation, according to a leading United States-based anti-piracy organisation. From a report: The network of 80 unauthorised domains generated 1.6billion combined visits over the past year, providing free access to global sports fixtures, including Europe's top football leagues and competitions, such as the Premier League and Champions League, as well as the NFL, NBA and MLB.

The Athletic has been informed by the Alliance for Creativity and Entertainment (ACE) -- a coalition of 50 media and entertainment organisations including Amazon, Apple TV+, Netflix and Paramount -- that an operation alongside Egyptian law enforcement officials took place on Sunday August 24 to disrupt Streameast's dominant position in the illegal streaming market.

Traffic to the site reached 136million average monthly visits, with domains primarily originating from the U.S., Canada, the United Kingdom, the Philippines and Germany.

Rising subscription costs, shrinking content libraries, and regional restrictions are pushing viewers back toward piracy. Once seen as nearly dead, piracy has resurged through illicit streaming platforms as the fractured, ad-laden streaming market struggles to deliver convenience and value. The Guardian reports: According to London-based piracy monitoring and content-protection firm MUSO, unlicensed streaming is the predominant source of TV and film piracy, accounting for 96% in 2023 (PDF). Piracy reached a low in 2020, with 130bn website visits. But by 2024 that number had risen to 216bn (PDF). In Sweden, 25% of people surveyed (PDF) reported pirating in 2024, a trend mostly driven by those aged 15 to 24. Piracy is back, just sailing under a different flag.

"Piracy is not a pricing issue," Gabe Newell, the co-founder of Valve, the company behind the world's largest PC gaming platform, Steam, observed in 2011. "It's a service issue." Today, the crisis in streaming makes this clearer than ever. With titles scattered, prices on the rise, and bitrates throttled depending on your browser, it is little wonder some viewers are raising the jolly roger again. Studios carve out fiefdoms, build walls and levy tolls for those who wish to visit. The result is artificial scarcity in a digital world that promised abundance.

Whether piracy today is rebellion or resignation is almost irrelevant; the sails are hoisted either way. As the streaming landscape fractures into feudal territories, more viewers are turning to the high seas. The Medici understood the value linked to access. [The 2016 historical drama series tells of the rise of the powerful Florentine banking dynasty, and with it, the story of the Renaissance.] A client could travel from Rome to London and still draw on their credit, thanks to a network built on trust and interoperability. If today's studios want to survive the storm, they may need to rediscover that truth.

Warner Bros. Discovery is preparing to crack down on HBO Max password sharing by the end of 2025, with "aggressive" enforcement and messaging starting next month. Deadline reports: JB Perrette, head of streaming and gaming at Warner Bros. Discovery said on the company's second-quarter earnings call that messaging to consumers is about to get more "aggressive." The media company looking to close the loopholes by the end of 2025, with the impact starting to appear in its financials by 2026. Several months of testing has enabled WBD to determine "who's a legitimate user who may not be a legitimate user," Perrette said. Once that is determined, he continued, the next step is to "turn on the more aggressive language around what needs to happen" in order to and make sure that "we are putting the net in the right place, so to speak."

Asked about what "inning" the process is in, to use the baseball cliche, Perrette said only the first. By the fourth quarter, he said, the process will be happening "in a much more aggressive fashion." "The message language right now has been a fairly soft, cancel-able message," he said. It will "start to get more fixed and such that people have to take action as opposed to right now, sort of having to be a voluntary process." Once those directives are established, he said, "the real benefit will start probably in the fourth quarter and then kick in in 2026."

Roku has launched Howdy, a new ad-free streaming service that costs $2.99 a month. The streaming platform says it offers 10,000 hours of content from Lionsgate, Warner Bros. Discovery and FilmRise, as well as its own, exclusive programming known as Roku Originals. CNBC reports: The service is available across the U.S. beginning Tuesday. [...] The new service runs alongside the Roku Channel, which will remain free. Howdy will initially be available on the Roku platform, and will later be rolled out on mobile and other platforms, the company said. "Priced at less than a cup of coffee, Howdy is ad-free and designed to complement, not compete with, premium services," said Roku founder and CEO Anthony Wood in the release.

Marvel Studios president Kevin Feige "isn't interested in your theories of superhero fatigue, which he doesn't buy as real," writes The Hollywood Reporter. Feige points to the $400 million worldwide box office for Superman (which another article notes in only its second weekend "has already passed up the entire lifetime run of Marvel's Thunderbolts*.")

So how is Marvel moving forward? Yes, Feige knows Marvel made too many movies and shows (and the other things they did wrong). From the first Iron Man in 2008 through Avengers: Endgame in 2019, Marvel produced around 50 hours of screen storytelling. In the six years since Endgame, the number jumps to an astounding 102 hours of movies and television. 127 hours if you include animation. "That's too much," Feige said.

He characterized the time period after Endgame as an era of experimentation, evolution and, unfortunately, expansion. And while he's proud of the experimentation — he points to WandaVision and Loki as some of the best stories they've made — he admits "It's the expansion that is certainly what devalued" that output. Being high on success also may have pushed them to readily agree to try to deliver more programming at a time when Disney and the rest of Hollywood were engaged in the streaming wars. "It was a big company push... [T]here was a mandate that we were put in the middle of, but we also thought it'd be fun to bring these to life."

Marvel has already pulled back the amount of movies and shows it will make. Some years may even only have one movie. Certainly there will be years with only one show released. Also, Marvel has started "grinding down" on budgets, with movies costing up to a third cheaper than the films from 2022 or 2023.
Feige also explains why Thunderbolts* struggled at the box office (even though he's called it a "very, very good movie"). The massive expansion into television and focus on Disney+ led to the feeling that watching Marvel was becoming a type of homework. "It's that expansion that I think led people to say, 'Do I have to see all of these? It used to be fun, but now do I have to know everything about all of these?' And I think The Marvels hit it hardest where people are like, 'Okay, I recognize her from a billion dollar movie. But who are those other two? I guess they were in some TV show. I'll skip it.'" Which had an effect on Thunderbolts*, which featured characters that were seen on various platforms, including some only on shows.
The article notes Friday's release of Fantastic Four: First Steps is Marvel Studios' first crack at the characters after "a trio of movies of various quality and box office made by Twentieth Century Fox before its 2019 acquisition by Disney." And the article also acknowledges "the never-released, 1994 feature produced low-budget king Roger Corman. (Fun fact: the four stars of that movie cameo in Fantastic Four: First Steps.)"

Netflix says it has used visual effects created by generative AI in one of its original TV shows for the first time. From a report: The streaming giant's co-chief executive Ted Sarandos said AI, which produces videos and images based on prompts, was used to create a scene of a building collapsing in the Argentine science fiction show, The Eternaut. He said the technology allowed the production team to complete sequences faster and at a lower cost.

The use of generative AI is controversial in the entertainment industry over concerns it creates content using others' work without their consent and fears that it will replace the work of humans. [...] Asked about Netflix's use of AI, Mr Sarandos said the technology has allowed productions with smaller budgets to use advanced visual effects.

"Max" has officially reverted back to "HBO Max," two years after Warner Bros. Discovery dropped the HBO branding. Variety reports: The switch had been anticipated to take place sometime this summer, but Warner Bros. Discovery hadn't revealed an exact day for the reversal until now. The timing is key: Execs wanted to restore the "HBO Max" name prior to next week's Emmy nominations announcement on July 15.

The decision to turn "Max" back into "HBO Max" was first announced in May, timed to Warner Bros. Discovery's upfronts presentation. At the time, WBD said in a press release that "returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering. It is also a testament to WBD's willingness to keep boldly iterating its strategy and approach -- leaning heavily on consumer data and insights -- to best position itself for success."

The streamer launched as HBO Max in 2020, but then WBD opted to excise HBO from the streamer's name in 2023, changing it to just "Max." (HBO and Max continued to compete under one "HBO/Max" label for industry awards; for next week's Emmy noms, they can once again just be called "HBO Max.") The streaming giant put out a marketing spot announcing that the change was done.

Amazon plans to shut down its standalone Freevee app in August, according to an in-app notice to users. From a report: The free, ad-supported streaming service is directing viewers to continue watching Freevee content on Prime Video.

"Prime Video is the new exclusive home for Freevee Tv show, movies, and Live TV," the notice to readers states. "The Freevee app will be accessible until August 2025. Continue watching your favorite Free Originals and our library of hit movies, shows, and live TV on Prime Video for free, no subscription needed. Download Prime Video to get started and sign-in with your Amazon account."

BrianFagioli shares a report from NERDS.xyz: NASA is coming to Netflix. No, not a drama or sci-fi reboot. The space agency is actually bringing real rocket launches, astronaut spacewalks, and even views of Earth from space directly to your favorite streaming service. Starting this summer, NASA+ will be available on Netflix, giving the space-curious a front-row seat to live mission coverage and other programming.

The space agency is hoping this move helps it connect with a much bigger audience, and considering Netflix reaches over 700 million people, that's not a stretch. This partnership is about accessibility. NASA already offers NASA+ for free, without ads, through its app and website. But now it's going where the eyeballs are. If people won't come to the space agency, the space agency will come to them.

Starting in summer 2026, Netflix subscribers in France will be able to watch commercially broadcast TV content "without ever having to leave the service." The Verge adds: The streaming giant has announced a distribution deal with French media company TF1 Group to make TF1's free-to-air live TV channels and on-demand TF1 Plus streaming content available to French Netflix users as part of their existing subscription plan.

Amazon has quietly doubled the ad load on Prime Video to 4-6 minutes per hour, up from the 2-3.5 minutes initially discussed when ads launched in 2024. AdWeek reports: According to six ad buyers and documents reviewed by ADWEEK, the current ad load on Prime Video now ranges from four to six minutes per hour. And while that could bring down CPMs, buyers will be watching whether this impacts user experience. "Prime Video ad load has gradually increased to four to six minutes per hour," an Amazon representative wrote to an ad buyer in an email obtained by ADWEEK. The exchange occurred earlier this month.

The increase, which Amazon had telegraphed to investors but has not publicly acknowledged to consumers, gives the company significantly more inventory to sell across its rapidly expanding streaming business. "They told us the ad load would be increasing," said Kendra Tang, programmatic supervisor at Rain the Growth Agency. "That's been confirmed recently when we noticed more avails in the system."

Warner Bros Discovery will split into two separate publicly traded companies -- one focused on its studios and streaming assets like HBO, DC Studios, and HBO Max, and the other on its declining cable networks including CNN and TNT Sports. The move, which unwinds the 2022 WarnerMedia-Discovery merger, is expected by mid-2026 and is "the latest unraveling of decades of media consolidation that created global conglomerates spanning content creation, distribution and in some cases, telecommunications," reports Reuters. From the report: The new streaming-and-studios company will include Warner Bros, DC Studios and HBO Max - the crown jewels of WBD's entertainment library. The networks unit, which will hold up to a 20% stake in its counterpart, will house CNN, TNT Sports and Bleacher Report. CEO David Zaslav will lead the streaming and studios unit, while CFO Gunnar Wiedenfels will head the networks unit. The separation will be structured as a tax-free transaction and is expected to be completed by mid-2026.

"We've continued to analyze how our industry is evolving," Zaslav told investors. "The right path forward became increasingly clear ... to separate global networks and streaming and studios into two independent, publicly traded companies." Most of the company's debt would be held by the global networks company. WBD had gross debt of $38 billion as of March. The company said it secured a $17.5 billion bridge loan from J.P. Morgan that it would use to restructure its debt.

Mike Judge always seemed to have secret geek sympathies. He co-created the HBO series Silicon Valley, as well as the movie Office Space (reviewed in 1999 by Slashdot contributor Jon Katz).

Now comes the word that besides rebooting Buffy the Vampire Slayer — and an animated scifi/action/horror film called Predator: Killer of Killers — Hulu is also relaunching Judge's animated series King of the Hill on August 4th. And Cinemablend notes they took great pains to ensure the inclusion of internet-loving neighbor Dale Gribble despite the death of voice actor Johnny Hardwick: Co-creators Mike Judge and Greg Daniels joined the cast of returning voice actors for a revealing Q&A at ATX Fest while also revealing longtime cast member Toby Huss took over the role of Dale Gribble... Hardwick passed away in August 2023 at 64, with fans and co-stars paying tribute soon after. It was revealed at the time that he'd recorded some audio for the new season, but it was clear that another actor would be needed to fill those intimidating and conspiracy-obsessed shoes. Among other characters, Huss provided the voice of Cotton Hill and Kahn Sr. in the O.G. run, and feels to me like a natural fit to take over as Dale. And he sounds humbled to have been given the task, telling the ATX Fest crowd:

"Johnny was one-of-a-kind and a wonderful fellow. I'm not trying to copy Johnny...I guess I'm trying to be Johnny. He laid down a really wonderful goofball character...he had a lot of weird heart to him and that's a credit to Johnny. So all I'm trying to do is hold on to his Dale-ness. We love our guy Johnny and it's so sad that he's not here...."

I can already hear Dale himself questioning why he sounds different, and whether or not the government has replaced him with a lizard creature or some other sentient organism... In the immediate aftermath of Johnny Hardwick's death, the word was that the actor had filmed a couple of episodes' worth of material for the Hulu revival, but Mike Judge went on the record at ATX Fest to reveal that initial assessment undershot things entirely. From the voice of Hank Hill himself: "Johnny Hardwick is in six episodes. He's still going to be in the show."
Hulu uploaded the new opening credits to YouTube eight days ago — and it's already been viewed 2.1 million times, attracting 55,000 upvotes and 7,952 comments...

Long-time Slashdot reader theodp shared the official blurb describing the new show: After years working a propane job in Saudi Arabia to earn their retirement nest egg, Hank and Peggy Hill return to a changed Arlen, Texas to reconnect with old friends Dale, Boomhauer and Bill. Meanwhile, Bobby is living his dream as a chef in Dallas and enjoying his 20s with his former classmates Connie, Joseph and Chane.