The reason that NoSQL is necessary is that ACID is not the only thing that developers need to think about. RDBMS was an innovative solution to the limitations of mainframe hierarchical databases circa 1970. Since then it has been the only game in town (At least for most enterprise software. Some of us do other things occasionally.)
It turns out that there are reasons to do things other ways, and having other options allows you to consider trade-offs. For many applications eventually consistent data scales just fine. For some applications, both big and small, an enterprise RDBMS is overkill. Why not just persist objects to a document store? Or even the file system?
The research is interesting, although I agree that we already knew we could scale the ACID paradigm. The conclusion is ridiculous. NoSQL has nothing to do with ACID, and it brings a richness to the conversation that has been missing for far too long. Like the Perl folks say, TMTOWTDI.