For all intents and purposes, Netflix is selling content that they don't have the rights to. They financially benefit in the form of subscriptions, and yet they're not paying for the right to distribute to customers who are consuming the content.
Now, the VPN muddies the legality issue a bit, but it's pretty clear that Netflix's policies are (1) for the present hurting rights purchasers who thought they were buying exclusive rights and (2) in the future will hurt content producers when their foreign rights sell for vastly less than they used to.
It's the sellers to Netflix who should be pressuring Netflix to change their policies or withdrawing their content from Netflix on the basis of devaluing their property.
One other point, the idea that Bell has a financial stake should devalue their opinion seems odd. Bell's obviously taking a financial hit on this, but they paid for rights that have been undermined by Netflix's fairly dubious attitude. However, I'd also expect that the person who's regularly being robbed to be the one shouting most about neighbourhood crime, *because* he has a financial interest in it.
It seems common sense.