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Comment: Re:Oversimplify.. (Score 3, Insightful) 366 366

Smart companies will especially focus on marketing spend that they can measure closely, to track the return on investment.

If you've got a marketing channel that provably makes you a dollar in profit for every seventy-five cents spent, why would you ever stop putting money into it, as long as you've got the cash to spend?

Work expands to fill the time available. -- Cyril Northcote Parkinson, "The Economist", 1955

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