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Comment: Re:Oversimplify.. (Score 3, Insightful) 366

by wildwood (#26208615) Attached to: As Christmas Bonus, Google Hands Out "Dogfood"

Smart companies will especially focus on marketing spend that they can measure closely, to track the return on investment.

If you've got a marketing channel that provably makes you a dollar in profit for every seventy-five cents spent, why would you ever stop putting money into it, as long as you've got the cash to spend?

Air pollution is really making us pay through the nose.