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Comment Re:Oversimplify.. (Score 3, Insightful) 366 366

Smart companies will especially focus on marketing spend that they can measure closely, to track the return on investment.

If you've got a marketing channel that provably makes you a dollar in profit for every seventy-five cents spent, why would you ever stop putting money into it, as long as you've got the cash to spend?

Economists state their GNP growth projections to the nearest tenth of a percentage point to prove they have a sense of humor. -- Edgar R. Fiedler

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