I think this is a subtle, simple, and excellent question. To every business, the only vote that counts is the greenback vote. If a company is so distasteful that it goes against your very nature/religion/values, then *don't buy anything from them*. It's your choice. Soon they will go out of business or change their business to your liking. The only thing that matters to any company is the bottom line. It is a simple concept, upon which every simple or complex business decision is made. When they claim customers are #1, why do you think that is? Because customers vote with money. It is very simple - the consumer is in control. Consume deliberately.