And still, no Portuguese support on Cortana until next year. Compare this to the kind of language support you have on Google Now, and how they can mine all kinds of local content because their Bots can understand something other than English.
I guess Microsoft thinks it can compete with Google by leveraging their services with the Windows Desktop. Take Outlook.com for example, a functional but boring webmail... Want a "better" mail experience? Then buy an Office subscription to use Outlook... Meanwhile Google has Gmail, with tons of features, and Inbox that offers you an innovative take on managing email, no desktop client required, and I can use it both on a Mac and Linux.
The computer desktop is loosing relevance year after year, and it's dragging Microsoft along with it.