If they can make this work at a reasonable cost the trucking industry is defiantly a place I’d expect to see it. After all fuel efficiency is one of the biggest factors in whether a trucking company makes money or not. I am not sure a dynamic system such as being described in the article makes that much sense for cars and trucks. Making some sort of prefabricated body panels that have some pattern permanent imprinted it in seems like it would be much cheaper and require less long term maintenance. Even if you only got a portion of the 11% improvement it could still equal millions of dollars a year to a large trucking company.
As far as they sort of dynamic system described in the article I have to wonder if that wouldn’t be more appropriate to something like the aviation industry. Aircraft have a large enough cost that even if a system like that was $100,000 to put in the impact on the overall cost of the aircraft wouldn’t be that great. It is another industry, like trucking, where fuel costs are among their greatest expenses so an 11% improvement would be significant.