I have been following twitter feeds during the release...
a) Zomg Looks like an iphone
b) the apps suck
c) the apps suck
d) they ripped off apple
e) (those under 30 ask "whats a blackberry?")
Everyone is stuck in this so called "app world" - BB10 tries to minimize the "clicking around" Your email/social hubs/messages are all deeply intergrated into the os, to me thats a great thing, one less app i have to jump to.
Pulling in contacts from all your networks into one screen, one "hub" great. Im not a big game/app player so to me, this seems like a great idea.
People are way to hung up with the apps, and the developers are partially to blame for rims failure. Their market was swamped with partially finished/ported garbage and to top it off, they want me to pay $4.99 for a theme?
This whole post is a garbled thought, but passing off bb10 as a clone, or that its to late - its just the sheep talking.
Putting might mess of thoughts aside, IMHO stick google apps on the damn thing, and that alone will boost their street cred.
Just give me my contacts/calendar/email in a presentable way, ill be happy.