It is seen as especially significant because of rising obesity levels in Europe and elsewhere, including the US.
Eh... no. This decision will have no effect on the US whatsoever. Or are you trying to say obesity in the US had some effect on the European decision? Either way, it's not relevant.
Less cynically, Air Force brass have been burned over and over again by companies who lowballs bids and can't deliver. It's human nature to try to steer contracts to companies that have made good on promises in the past.
My was in the Air Force and worked on big contracted projects. You would not believe how often the AF has to deal with companies taking progress payments and then declaring bankruptcy.
Of course the really big contracting decisions are all made on Capitol Hill *cough*F-35*cough*.
Is anything real? Are you?