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Piracy

Estimating Game Piracy More Accurately 459

Posted by Soulskill
from the arrrrbitrary-numbers dept.
An anonymous reader tips a post up at the Wolfire blog that attempts to pin down a reasonable figure for the amount of sales a game company loses due to piracy. We've commonly heard claims of piracy rates as high as 80-90%, but that clearly doesn't translate directly into lost sales. The article explains a better metric: going on a per-pirate basis rather than a per-download basis. Quoting: "iPhone game developers have also found that around 80% of their users are running pirated copies of their game (using jailbroken phones). This immediately struck me as odd — I suspected that most iPhone users had never even heard of 'jailbreaking.' I did a bit more research and found that my intuition was correct — only 5% of iPhones in the US are jailbroken. World-wide, the jailbreak statistics are highest in poor countries — but, unsurprisingly, iPhones are also much less common there. The highest estimate I've seen is that 10% of worldwide iPhones are jailbroken. Given that there are so few jailbroken phones, how can we explain that 80% of game copies are pirated? The answer is simple — the average pirate downloads a lot more games than the average customer buys. This means that even though games see that 80% of their copies are pirated, only 10% of their potential customers are pirates, which means they are losing at most 10% of their sales."
Microsoft

Microsoft Game Software Preps Soldiers For Battle 44

Posted by Soulskill
from the blue-screen-of-real-death dept.
coondoggie writes "Soldiers may go into battle better prepared to handle equipment and with a greater knowledge of their surroundings after an intellectual property licensing deal Monday between Microsoft and Lockheed Martin that will deepen the defense giant's access to visual simulation technology. The intellectual property agreement between the two focuses on Microsoft ESP, a games-based visual simulation software platform for the PC."

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